Rascasse Audience Intelligence

Colombia Audience in United States

A data profile of the people who buy, follow and care about Colombia in United States — modelled from more than twelve digital signal sources. Colombia has an estimated audience of 17,500,739 people in United States.

#17among Country in United States#100among POI in United States#169in Travel & Leisure

The average Colombia fan in United States is 37.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Las Vegas, FIFA World Cup, La Liga, with strongest over-indexing on Las Vegas (3.49× the country average).

Demographically, the Colombia audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colombia fan in United States is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colombia profile in United States.

Audience size
17.5M
in United States
Gender
49.3%♀
50.7% male
Age
37.7
average years
Country rank
#1938
POI in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colombia fans

49.3% are female, 50.7% are male, average age 37.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Colombia audience in United States
MetricValue
Female49.3%
Male50.7%
Average age37.7
Estimated audience size17,500,739
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Colombia audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Colombia audience comes from United States.

Worldwide audience distribution share by country for Colombia
CountryShare
United States17.6%
Colombia12.5%
Spain10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colombia audience in United States is strongest.

Fig. 05

Top regions by affinity

Colombia fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M2.38×
02New Jersey~1M2.26×
03Washington, District of Columbia~100K1.91×
04New York~2M1.84×
05Texas~2.5M1.62×
06Massachusetts~500K1.51×
07Connecticut~300K1.50×
08California~2.5M1.42×
09Virginia~600K1.36×
10Georgia~700K1.35×
11Rhode Island~70K1.33×
12Maryland~400K1.31×
13Illinois~800K1.30×
14Utah~200K1.19×
15Colorado~300K1.17×
16North Carolina~600K1.15×
17South Carolina~300K1.13×
18Nevada~200K1.07×
19Washington~400K1.00×
20Oregon~200K0.94×
21Pennsylvania~500K0.90×
22Delaware~40K0.89×
23Arizona~300K0.88×
24Tennessee~300K0.84×
25Minnesota~200K0.83×
26New Mexico~70K0.82×
27New Hampshire~60K0.82×
28Wisconsin~200K0.80×
29Alaska~30K0.80×
30Indiana~300K0.79×
31Iowa~100K0.78×
32Kansas~100K0.77×
33Nebraska~70K0.77×
34Idaho~70K0.76×
35Louisiana~200K0.75×
36Kentucky~200K0.74×
37Oklahoma~100K0.74×
38Hawaii~50K0.73×
39Missouri~200K0.71×
40Vermont~20K0.71×
41Maine~40K0.68×
42Michigan~300K0.67×
43Arkansas~100K0.67×
44Ohio~300K0.65×
45Alabama~200K0.62×
46North Dakota~20K0.62×
47Montana~30K0.60×
48South Dakota~20K0.60×
49Mississippi~90K0.59×
50West Virginia~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Colombia, United States
0.56×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colombia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colombia audience
#·InterestCategoryAffinity×
01El PaísNews8.39×
02MadridTravel & Leisure6.96×
03La LigaSports6.55×
04Cruz AzulSports5.59×
05ShakiraMusic & Radio5.50×
06MariachiMusic & Radio5.14×
07Web serverTechnology & Electronics3.93×
08Soap operaMovies & TV3.76×
09Spanish languagePolitics & Society3.68×
10Liga MXSports3.67×
11Las VegasTravel & Leisure3.49×
12MexicoTravel & Leisure2.46×
13FIFA World CupSports2.42×
14WhatsAppInternet & Social Media2.42×
15ReggaetonMusic & Radio2.37×
16T-MobileTechnology & Electronics1.93×
17Google MapsInternet & Social Media1.66×
18Classical musicMusic & Radio1.64×
19Sam's ClubShopping1.58×
20RecreationTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colombia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colombia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
IndulgenceJOY1.36×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colombia audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.79×
Early Adopter MentalityPOWER0.81×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colombia have in United States?

Colombia has an estimated audience of 17,500,739 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Colombia fans?

49.3% of Colombia fans are female, 50.7% are male, with an average age of 37.7 years.

03

Which brands do Colombia fans like most?

Colombia fans show strongest brand affinity for Las Vegas (3.49×), FIFA World Cup (2.42×), and La Liga (6.55×) over the country average.

04

Where do Colombia fans live in United States?

Colombia fans in United States are most concentrated in Florida (reach ~3M), California (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Colombia fans also like?

Beyond Colombia itself, the audience over-indexes on FIFA World Cup (2.42×), La Liga (6.55×), Spanish language (3.68×), and Mexico (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Colombia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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