Colombia Audience in United States

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Colombia has an estimated audience of 17,500,739 people in United States. 49.3% are female, 50.7% are male, average age 37.7. Top regions: Florida, California, Texas. Top brand affinities: Kia Sportage, Las Vegas, La Liga, Madrid, FIFA World Cup.

The average Colombia fan in United States is 37.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kia Sportage, Las Vegas, La Liga, with strongest over-indexing on Kia Sportage (18.13× the country average). Demographically, the Colombia audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Colombia fans

Demographic split for Colombia audience in United States
MetricValue
Female49.3%
Male50.7%
Average age37.7
Estimated audience size17,500,739

Audience persona

The typical Colombia fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Colombia in United States
RegionReachAffinity
Florida2,944,2112.48×
California2,850,7001.48×
Texas2,350,4401.56×
New York1,893,9661.94×
New Jersey1,015,3932.28×
Illinois808,2701.39×
Georgia750,8881.39×
North Carolina611,5201.16×
Virginia602,5471.41×
Massachusetts542,7161.57×
Pennsylvania525,2310.89×
Maryland419,2201.39×
Washington369,9281.05×
Ohio353,4770.66×
Colorado328,8341.19×
Michigan319,7170.7×
Arizona306,7240.86×
Tennessee299,4830.85×
South Carolina277,8071.06×
Connecticut259,5271.48×
Indiana252,1720.79×
Minnesota212,6670.85×
Missouri209,4050.74×
Wisconsin201,6680.77×
Oregon195,6870.98×
Nevada190,4351.13×
Utah189,5771.21×
Louisiana173,7880.77×
Kentucky152,3080.69×
Oklahoma135,4910.7×
Alabama134,8080.55×
Washington, District of Columbia107,4472.04×
Kansas100,9470.73×
Arkansas94,8260.66×
Iowa88,8100.62×
Mississippi80,6100.56×
Rhode Island72,0221.29×
New Mexico65,6750.75×
Idaho64,1480.73×
Nebraska63,7110.73×
New Hampshire56,5290.82×
Hawaii54,1110.72×
West Virginia41,3130.51×
Maine40,3120.64×
Delaware38,9350.81×
Montana25,8840.53×
Alaska25,1250.67×
Vermont20,4630.67×
South Dakota19,7020.49×
North Dakota19,0880.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colombia audience
BrandAffinityCategory
Kia Sportage18.13×Cars & Mobility
Las Vegas3.96×Travel & Leisure
La Liga7.46×Sports
Madrid10.44×Travel & Leisure
FIFA World Cup2.8×Sports
Staples (Canada)3.32×Business & Career
Mexico2.74×Travel & Leisure
Tigres UANL11.36×Sports
Volaris7.95×Travel & Leisure
Cruz Azul7.26×Sports
Liga MX4.85×Sports
Houston Astros4.59×Sports
Real Madrid C.F.2.64×Sports
Club América5.38×Sports
Cumbia6.24×Music & Radio
Honda HR-V12.09×Cars & Mobility
Marco Antonio Solís13.5×Music & Radio
Cristiano Ronaldo4.55×Sports
MSN1.82×News
Livemusic2.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colombia audience
TraitClusterScore
ExtroversionTHRILL1.27
MindfulnessBALANCE1.13
Sports ActivityPOWER1.12
Social Media UsageJOY1.11
Luxury OrientationPREMIUM1.09
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Colombia
CountryShare
United States17.6%
Colombia12.5%
Spain10.8%

See Colombia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Colombia have in United States?

Colombia has an estimated audience of 17,500,739 people in United States, concentrated in Florida and California.

What is the gender split and age of Colombia fans?

49.3% of Colombia fans are female, 50.7% are male, with an average age of 37.7 years.

Which brands do Colombia fans like most?

Colombia fans show strongest brand affinity for Kia Sportage (18.13×), Las Vegas (3.96×), and La Liga (7.46×) over the country average.

Where do Colombia fans live in United States?

Colombia fans in United States are most concentrated in Florida (reach 2,944,211), California (reach 2,850,700), and Texas (reach 2,350,440). These three regions account for the largest share of the active audience.

What other brands do Colombia fans also like?

Beyond Colombia itself, the audience over-indexes on Las Vegas (3.96×), La Liga (7.46×), Madrid (10.44×), and FIFA World Cup (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.