Rascasse Audience Intelligence

Colombia Audience in Germany

A data profile of the people who buy, follow and care about Colombia in Germany — modelled from more than twelve digital signal sources. Colombia has an estimated audience of 1,046,904 people in Germany.

#78among Country in Germany#459among POI in Germany#499in Travel & Leisure

The average Colombia fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boyd Holbrook, Mexico, Bad Bunny, with strongest over-indexing on Boyd Holbrook (26.94× the country average).

Demographically, the Colombia audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Colombia fan in Germany is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Boyd Holbrook.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colombia profile in Germany.

Audience size
1M
in Germany
Gender
48.7%♀
51.3% male
Age
37.4
average years
Country rank
#6259
POI in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colombia fans

48.7% are female, 51.3% are male, average age 37.4.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Colombia audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age37.4
Estimated audience size1,046,904
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Colombia audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Colombia audience comes from Germany.

Worldwide audience distribution share by country for Colombia
CountryShare
United States17.6%
Colombia12.5%
Spain10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colombia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Colombia fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.22×
02Berlin~60K1.20×
03Baden-Württemberg~200K1.19×
04Hessen~90K1.14×
05Bayern~200K1.13×
06Nordrhein-Westfalen~200K1.09×
07Niedersachsen~100K1.09×
08Bremen~10K1.09×
09Schleswig-Holstein~40K0.97×
10Rheinland-Pfalz~50K0.95×
11Sachsen~50K0.95×
12Brandenburg~30K0.87×
13Thüringen~20K0.86×
14Saarland~10K0.83×
15Mecklenburg-Vorpommern~20K0.80×
16Sachsen-Anhalt~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Colombia, Germany
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colombia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colombia audience
#·InterestCategoryAffinity×
01Boyd HolbrookFashion & Accessoires26.94×
02AviancaTravel & Leisure24.88×
03Panama CityTravel & Leisure13.64×
04Edin DžekoSports13.06×
05Ricky MartinMusic & Radio10.16×
06MexicoTravel & Leisure8.66×
07MadridTravel & Leisure5.68×
08Bad BunnyMusic & Radio5.61×
09Spanish languagePolitics & Society5.61×
10Frida KahloArts & Culture4.53×
11Las VegasTravel & Leisure4.50×
12Robert RedfordMovies & TV4.21×
13Crime fictionLiterature3.91×
14Detective fictionLiterature3.55×
15ActivismPolitics & Society2.90×
16Digital photographyBusiness & Career2.14×
17VacationsTravel & Leisure1.98×
18CanadaTravel & Leisure1.95×
19NatureHome & Garden1.92×
20Android (operating system)Technology & Electronics1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colombia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colombia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.99×
Quality AwarenessPREMIUM1.64×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colombia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Family OrientationCONSERVATISM0.83×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colombia have in Germany?

Colombia has an estimated audience of 1,046,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Colombia fans?

48.7% of Colombia fans are female, 51.3% are male, with an average age of 37.4 years.

03

Which brands do Colombia fans like most?

Colombia fans show strongest brand affinity for Boyd Holbrook (26.94×), Mexico (8.66×), and Bad Bunny (5.61×) over the country average.

04

Where do Colombia fans live in Germany?

Colombia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Colombia fans also like?

Beyond Colombia itself, the audience over-indexes on Mexico (8.66×), Bad Bunny (5.61×), Robert Redford (4.21×), and Spanish language (5.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Colombia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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