Colombia Audience in Germany

Colombia has an estimated audience of 1,046,904 people in Germany. 48.7% are female, 51.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boyd Holbrook, Avianca, Mexico, Ricky Martin, Edin Džeko.

The average Colombia fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boyd Holbrook, Avianca, Mexico, with strongest over-indexing on Boyd Holbrook (27.15× the country average). Demographically, the Colombia audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Colombia fans

Demographic split for Colombia audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age37.4
Estimated audience size1,046,904

Audience persona

The typical Colombia fan in Germany is balanced, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Boyd Holbrook.

Top regions in Germany

Top regions ranked by reach for Colombia in Germany
RegionReachAffinity
Nordrhein-Westfalen258,5861.13×
Bayern193,8051.15×
Baden-Württemberg177,9221.25×
Niedersachsen112,0281.1×
Hessen90,0021.13×
Berlin55,4091.18×
Sachsen49,6030.97×
Rheinland-Pfalz48,6610.93×
Schleswig-Holstein36,1850.96×
Hamburg29,1081.23×
Brandenburg27,6550.85×
Thüringen22,1770.83×
Sachsen-Anhalt18,8940.7×
Mecklenburg-Vorpommern15,2130.76×
Saarland10,1700.79×
Bremen9,3271.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colombia audience
BrandAffinityCategory
Boyd Holbrook27.15×Fashion & Accessoires
Avianca43.7×Travel & Leisure
Mexico7.97×Travel & Leisure
Ricky Martin15.13×Music & Radio
Edin Džeko13.17×Sports
Alphaville (band)10.3×Music & Radio
Bad Bunny5.64×Music & Radio
Vacations2.53×Travel & Leisure
Hindi9.6×Politics & Society
Gated community5.24×Home & Garden
Livemusic2.51×Music & Radio
Self care2.67×Health
Succulent plant3.64×Home & Garden
Salsa music6.86×Music & Radio
Spiegel Online1.56×News
Batman1.88×Movies & TV
German language1.97×Politics & Society
Mother's Day2.67×Kids & Family
Country rap3.96×Music & Radio
Spanish language4.06×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colombia audience
TraitClusterScore
TravellingTHRILL1.59
SpiritualityBALANCE1.51
Urban LifestyleOPEN1.4
Early Adopter MentalityPOWER1.4
Sports ActivityPOWER1.39
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Colombia
CountryShare
United States17.6%
Colombia12.5%
Spain10.8%

See Colombia audiences in other countries

More Country audiences in Germany

Frequently asked questions

How many fans does Colombia have in Germany?

Colombia has an estimated audience of 1,046,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Colombia fans?

48.7% of Colombia fans are female, 51.3% are male, with an average age of 37.4 years.

Which brands do Colombia fans like most?

Colombia fans show strongest brand affinity for Boyd Holbrook (27.15×), Avianca (43.7×), and Mexico (7.97×) over the country average.

Where do Colombia fans live in Germany?

Colombia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,586), Bayern (reach 193,805), and Baden-Württemberg (reach 177,922). These three regions account for the largest share of the active audience.

What other brands do Colombia fans also like?

Beyond Colombia itself, the audience over-indexes on Avianca (43.7×), Mexico (7.97×), Ricky Martin (15.13×), and Edin Džeko (13.17×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.