Madrid Audience in Germany
A data profile of the people who buy, follow and care about Madrid in Germany — modelled from more than twelve digital signal sources. Madrid has an estimated audience of 1,238,053 people in Germany.
The average Madrid fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FIFA World Cup, Manchester City F.C., Max Verstappen, with strongest over-indexing on FIFA World Cup (3.11× the country average).
Demographically, the Madrid audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Madrid fan in Germany is more male, around 39.2 years old, with strong Individualism tendencies and a notable affinity for FIFA World Cup.
At a glance
The key figures that characterise the Madrid profile in Germany.
Search interest · 12-month trend
Demographics of Madrid fans
44.0% are female, 56.0% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 39.2 |
| Estimated audience size | 1,238,053 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Madrid audience comes from Germany.
| Country | Share |
|---|---|
| Spain | 33.0% |
| United States | 8.5% |
| Mexico | 8.4% |
Geography
Where the Madrid audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 1.39× | |
| 02 | Hessen | ~100K | 1.35× | |
| 03 | Hamburg | ~40K | 1.26× | |
| 04 | Bayern | ~200K | 1.25× | |
| 05 | Baden-Württemberg | ~200K | 1.20× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.13× | |
| 07 | Bremen | ~10K | 1.01× | |
| 08 | Rheinland-Pfalz | ~60K | 0.98× | |
| 09 | Schleswig-Holstein | ~40K | 0.92× | |
| 10 | Niedersachsen | ~100K | 0.89× | |
| 11 | Saarland | ~10K | 0.88× | |
| 12 | Sachsen | ~50K | 0.84× | |
| 13 | Brandenburg | ~30K | 0.84× | |
| 14 | Thüringen | ~20K | 0.73× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.71× | |
| 16 | Sachsen-Anhalt | ~20K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Madrid audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 20 minutos | News | 36.76× | ||
| 02 | Athletic Bilbao | Sports | 18.22× | ||
| 03 | Real Betis | Sports | 16.65× | ||
| 04 | El País | News | 11.87× | ||
| 05 | Formula One car | Cars & Mobility | 11.58× | ||
| 06 | Aston Villa F.C. | Sports | 9.93× | ||
| 07 | Max Verstappen | Sports | 9.26× | ||
| 08 | Manchester City F.C. | Sports | 6.36× | ||
| 09 | A.C. Milan | Sports | 5.39× | ||
| 10 | La Liga | Sports | 5.30× | ||
| 11 | Harry Kane | Sports | 5.12× | ||
| 12 | RB Leipzig | Sports | 4.30× | ||
| 13 | FIFA World Cup | Sports | 3.11× | ||
| 14 | Real Madrid C.F. | Sports | 3.07× | ||
| 15 | UEFA Champions League | Sports | 2.62× | ||
| 16 | Soccer | Sports | 2.48× | ||
| 17 | Movies | Movies & TV | 2.12× | ||
| 18 | Outdoor recreation | Sports | 2.11× | ||
| 19 | Borussia Dortmund | Sports | 1.99× | ||
| 20 | Shopping | Shopping | 1.71× |
Personality of the Madrid audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.31× | |
| Risk Appetite | THRILL | 1.95× | |
| Travelling | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Extroversion | THRILL | 0.93× | |
| Creativity | OPEN | 0.96× |
Frequently asked questions
How many fans does Madrid have in Germany?
Madrid has an estimated audience of 1,238,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Madrid fans?
44.0% of Madrid fans are female, 56.0% are male, with an average age of 39.2 years.
Which brands do Madrid fans like most?
Madrid fans show strongest brand affinity for FIFA World Cup (3.11×), Manchester City F.C. (6.36×), and Max Verstappen (9.26×) over the country average.
Where do Madrid fans live in Germany?
Madrid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Madrid fans also like?
Beyond Madrid itself, the audience over-indexes on Manchester City F.C. (6.36×), Max Verstappen (9.26×), 20 minutos (36.76×), and Athletic Bilbao (18.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Madrid audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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