Madrid Audience in Germany
Madrid has an estimated audience of 1,238,053 people in Germany. 44.0% are female, 56.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Next (TV series), Manchester City F.C., Max Verstappen, FIFA World Cup, 20 minutos.
The average Madrid fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Next (TV series), Manchester City F.C., Max Verstappen, with strongest over-indexing on Next (TV series) (11.57× the country average). Demographically, the Madrid audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Madrid fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 39.2 |
| Estimated audience size | 1,238,053 |
Audience persona
The typical Madrid fan in Germany is more male, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Next (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 317,889 | 1.17× |
| Bayern | 252,389 | 1.27× |
| Baden-Württemberg | 211,225 | 1.25× |
| Hessen | 130,034 | 1.38× |
| Niedersachsen | 107,903 | 0.9× |
| Berlin | 80,460 | 1.45× |
| Rheinland-Pfalz | 60,696 | 0.98× |
| Sachsen | 50,345 | 0.83× |
| Schleswig-Holstein | 41,047 | 0.92× |
| Hamburg | 35,718 | 1.28× |
| Brandenburg | 31,233 | 0.81× |
| Thüringen | 22,244 | 0.71× |
| Sachsen-Anhalt | 19,379 | 0.6× |
| Mecklenburg-Vorpommern | 16,319 | 0.69× |
| Saarland | 12,376 | 0.81× |
| Bremen | 9,996 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Next (TV series) | 11.57× | Movies & TV |
| Manchester City F.C. | 6.36× | Sports |
| Max Verstappen | 9.26× | Sports |
| FIFA World Cup | 3.11× | Sports |
| 20 minutos | 36.76× | News |
| Athletic Bilbao | 18.22× | Sports |
| Borussia Dortmund | 1.99× | Sports |
| Natural World | 3.23× | Fashion & Accessoires |
| La Liga | 5.3× | Sports |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Real Betis | 16.65× | Sports |
| RB Leipzig | 4.3× | Sports |
| Soccer | 2.48× | Sports |
| UEFA Champions League | 2.62× | Sports |
| Real Madrid C.F. | 3.07× | Sports |
| A.C. Milan | 5.39× | Sports |
| El País | 11.87× | News |
| Formula One car | 11.58× | Cars & Mobility |
| Shopping | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.47 |
| Travelling | THRILL | 1.43 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.1% |
| United States | 8.5% |
| Mexico | 8.5% |
See Madrid audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Madrid have in Germany?
Madrid has an estimated audience of 1,238,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Madrid fans?
44.0% of Madrid fans are female, 56.0% are male, with an average age of 39.2 years.
Which brands do Madrid fans like most?
Madrid fans show strongest brand affinity for Next (TV series) (11.57×), Manchester City F.C. (6.36×), and Max Verstappen (9.26×) over the country average.
Where do Madrid fans live in Germany?
Madrid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 317,889), Bayern (reach 252,389), and Baden-Württemberg (reach 211,225). These three regions account for the largest share of the active audience.
What other brands do Madrid fans also like?
Beyond Madrid itself, the audience over-indexes on Manchester City F.C. (6.36×), Max Verstappen (9.26×), FIFA World Cup (3.11×), and 20 minutos (36.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.