Rascasse Audience Intelligence

Athletic Bilbao Audience in Germany

A data profile of the people who buy, follow and care about Athletic Bilbao in Germany — modelled from more than twelve digital signal sources. Athletic Bilbao has an estimated audience of 475,618 people in Germany.

#308among Soccer in Germany#181among Team in Germany#969in Sports

The average Athletic Bilbao fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Vincent Kompany, Transfermarkt, Western Union, with strongest over-indexing on Vincent Kompany (24.54× the country average).

Demographically, the Athletic Bilbao audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Athletic Bilbao fan in Germany is more male, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Vincent Kompany.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athletic Bilbao profile in Germany.

Audience size
476K
in Germany
Gender
33.7%♀
66.3% male
Age
34.3
average years
Country rank
#12246
Team in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Athletic Bilbao fans

33.7% are female, 66.3% are male, average age 34.3.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Athletic Bilbao audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age34.3
Estimated audience size475,618
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Athletic Bilbao audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Athletic Bilbao audience comes from Germany.

Worldwide audience distribution share by country for Athletic Bilbao
CountryShare
Spain5.4%
Indonesia5.1%
United States3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athletic Bilbao audience in Germany is strongest.

Fig. 05

Top regions by affinity

Athletic Bilbao fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.36×
02Baden-Württemberg~100K1.32×
03Hessen~50K1.31×
04Bremen~6K1.26×
05Hamburg~10K1.15×
06Bayern~90K1.06×
07Berlin~30K1.06×
08Rheinland-Pfalz~30K1.03×
09Niedersachsen~50K1.01×
10Saarland~6K0.98×
11Schleswig-Holstein~20K0.93×
12Brandenburg~10K0.74×
13Sachsen-Anhalt~10K0.74×
14Sachsen~20K0.73×
15Thüringen~9K0.71×
16Mecklenburg-Vorpommern~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Athletic Bilbao, Germany
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athletic Bilbao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athletic Bilbao audience
#·InterestCategoryAffinity×
01West Bromwich Albion F.C.Sports60.53×
02MazatlánTravel & Leisure52.54×
03Sven UlreichSports29.90×
04Vincent KompanySports24.54×
05Everton F.C.Sports23.32×
06Xabi AlonsoSports22.11×
07Aston Villa F.C.Sports18.60×
08Michael BallackSports16.60×
09Leon GoretzkaSports15.83×
10Western UnionBusiness & Career15.80×
11F.C. Hansa RostockSports13.55×
12Michael OliseSports12.89×
13VfL BochumSports12.21×
14LeedsTravel & Leisure11.77×
15Ligue 1Sports11.66×
16TransfermarktSports11.30×
171. FC MagdeburgSports11.16×
18TelegramInternet & Social Media9.15×
19Harry KaneSports9.03×
20RB LeipzigSports7.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athletic Bilbao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athletic Bilbao audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.53×
SpiritualityBALANCE1.49×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athletic Bilbao audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Design AffinityPREMIUM0.83×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Athletic Bilbao have in Germany?

Athletic Bilbao has an estimated audience of 475,618 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Athletic Bilbao fans?

33.7% of Athletic Bilbao fans are female, 66.3% are male, with an average age of 34.3 years.

03

Which brands do Athletic Bilbao fans like most?

Athletic Bilbao fans show strongest brand affinity for Vincent Kompany (24.54×), Transfermarkt (11.3×), and Western Union (15.8×) over the country average.

04

Where do Athletic Bilbao fans live in Germany?

Athletic Bilbao fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Athletic Bilbao fans also like?

Beyond Athletic Bilbao itself, the audience over-indexes on Transfermarkt (11.3×), Western Union (15.8×), Mazatlán (52.54×), and Xabi Alonso (22.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Athletic Bilbao audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Athletic Bilbao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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