Athletic Bilbao Audience in Germany
Athletic Bilbao has an estimated audience of 527,078 people in Germany. 33.7% are female, 66.3% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Transfermarkt, Western Union, Vincent Kompany, Xabi Alonso, Mazatlán.
The average Athletic Bilbao fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Transfermarkt, Western Union, Vincent Kompany, with strongest over-indexing on Transfermarkt (11.3× the country average). Demographically, the Athletic Bilbao audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Athletic Bilbao fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 34.3 |
| Estimated audience size | 527,078 |
Audience persona
The typical Athletic Bilbao fan in Germany is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,782 | 1.33× |
| Baden-Württemberg | 101,923 | 1.42× |
| Bayern | 91,366 | 1.08× |
| Hessen | 55,055 | 1.37× |
| Niedersachsen | 51,384 | 1× |
| Rheinland-Pfalz | 27,442 | 1.04× |
| Berlin | 26,745 | 1.13× |
| Sachsen | 18,106 | 0.7× |
| Schleswig-Holstein | 17,574 | 0.93× |
| Hamburg | 13,860 | 1.16× |
| Brandenburg | 11,519 | 0.7× |
| Sachsen-Anhalt | 8,717 | 0.64× |
| Thüringen | 8,665 | 0.65× |
| Mecklenburg-Vorpommern | 6,471 | 0.64× |
| Saarland | 5,848 | 0.9× |
| Bremen | 5,838 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 11.3× | Sports |
| Western Union | 15.8× | Business & Career |
| Vincent Kompany | 24.54× | Sports |
| Xabi Alonso | 22.11× | Sports |
| Mazatlán | 52.54× | Travel & Leisure |
| F.C. Hansa Rostock | 13.55× | Sports |
| Leeds | 11.77× | Travel & Leisure |
| VfL Bochum | 12.21× | Sports |
| Sven Ulreich | 29.9× | Sports |
| Telegram | 9.15× | Internet & Social Media |
| Ligue 1 | 11.66× | Sports |
| West Bromwich Albion F.C. | 60.53× | Sports |
| RB Leipzig | 7.14× | Sports |
| Borussia Dortmund | 2.89× | Sports |
| 1. FC Magdeburg | 11.16× | Sports |
| Everton F.C. | 23.32× | Sports |
| Michael Olise | 12.89× | Sports |
| Norwich City F.C. | 33.65× | Sports |
| Michael Ballack | 16.6× | Sports |
| Leon Goretzka | 15.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.52 |
| Spirituality | BALANCE | 1.43 |
| Sports Activity | POWER | 1.22 |
| Career Orientation | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 6.9% |
| United States | 4.9% |
| Brazil | 4.6% |
See Athletic Bilbao audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Athletic Bilbao have in Germany?
Athletic Bilbao has an estimated audience of 527,078 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Athletic Bilbao fans?
33.7% of Athletic Bilbao fans are female, 66.3% are male, with an average age of 34.3 years.
Which brands do Athletic Bilbao fans like most?
Athletic Bilbao fans show strongest brand affinity for Transfermarkt (11.3×), Western Union (15.8×), and Vincent Kompany (24.54×) over the country average.
Where do Athletic Bilbao fans live in Germany?
Athletic Bilbao fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,782), Baden-Württemberg (reach 101,923), and Bayern (reach 91,366). These three regions account for the largest share of the active audience.
What other brands do Athletic Bilbao fans also like?
Beyond Athletic Bilbao itself, the audience over-indexes on Western Union (15.8×), Vincent Kompany (24.54×), Xabi Alonso (22.11×), and Mazatlán (52.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Athletic Bilbao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.