Athletic Bilbao Audience in United States

Athletic Bilbao logo

Athletic Bilbao has an estimated audience of 756,267 people in United States. 50.3% are female, 49.7% are male, average age 34.5. Top regions: California, Florida, New York. Top brand affinities: Instant messaging, West Ham United F.C., 2. Bundesliga, Crystal Palace F.C., Newcastle United F.C..

The average Athletic Bilbao fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Instant messaging, West Ham United F.C., 2. Bundesliga, with strongest over-indexing on Instant messaging (4.52× the country average). Demographically, the Athletic Bilbao audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Athletic Bilbao fans

Demographic split for Athletic Bilbao audience in United States
MetricValue
Female50.3%
Male49.7%
Average age34.5
Estimated audience size756,267

Audience persona

The typical Athletic Bilbao fan in United States is balanced, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Instant messaging.

Top regions in United States

Top regions ranked by reach for Athletic Bilbao in United States
RegionReachAffinity
California132,3561.59×
Florida122,9282.4×
New York87,4922.07×
Texas83,9541.29×
New Jersey41,6012.16×
Illinois39,9401.59×
Virginia29,9341.62×
Maryland26,7322.06×
North Carolina25,0441.1×
Massachusetts24,3821.64×
Georgia23,4661.01×
Pennsylvania22,0280.87×
Ohio19,3930.83×
Arizona19,0691.23×
Indiana16,8121.22×
Washington14,5360.96×
Michigan13,9100.7×
Tennessee12,8540.85×
Nevada11,3721.55×
Colorado11,3710.95×
Connecticut10,5851.4×
Kentucky8,2310.87×
Missouri7,9080.65×
Minnesota7,5550.7×
Oregon7,4980.86×
Louisiana7,4550.76×
South Carolina7,1220.63×
Wisconsin6,7330.59×
Alabama6,3330.6×
Kansas5,8350.98×
Iowa5,3040.85×
Utah4,6430.69×
Idaho4,5151.19×
Washington, District of Columbia4,4261.95×
Oklahoma4,4030.52×
New Hampshire3,5721.2×
Nebraska3,5250.93×
Arkansas3,5080.56×
Mississippi2,8490.46×
Rhode Island2,8471.18×
Delaware2,0831×
New Mexico2,0630.54×
Maine1,5500.57×
West Virginia1,5460.44×
Hawaii1,3190.41×
South Dakota9950.57×
North Dakota8570.55×
Vermont8550.64×
Montana6430.31×
Alaska5030.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Athletic Bilbao audience
BrandAffinityCategory
Instant messaging4.52×Internet & Social Media
West Ham United F.C.38.23×Sports
2. Bundesliga33.24×Sports
Crystal Palace F.C.25.38×Sports
Newcastle United F.C.22.9×Sports
Leicester City F.C.23.8×Sports
Anguilla31.73×Travel & Leisure
Cochabamba79.26×Travel & Leisure
Soccer2.63×Sports
Norwich City F.C.36.21×Sports
Food and drink1.7×Food & Beverages
Sofascore17.83×Sports
Scooby-Doo3.55×Movies & TV
Bayer 04 Leverkusen24×Sports
United States1.78×Travel & Leisure
Aston Villa F.C.15×Sports
Food1.55×Food & Beverages
Culture1.75×Literature
Beverages1.69×Food & Beverages
Olympique Lyonnais25.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Athletic Bilbao audience
TraitClusterScore
Risk AppetiteTHRILL1.36
SpiritualityBALANCE1.16
Luxury OrientationPREMIUM1.05
Urban LifestyleOPEN1.04
Career OrientationPOWER1.03
Early Adopter MentalityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Athletic Bilbao
CountryShare
Spain6.9%
United States4.9%
Brazil4.6%

See Athletic Bilbao audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Athletic Bilbao have in United States?

Athletic Bilbao has an estimated audience of 756,267 people in United States, concentrated in California and Florida.

What is the gender split and age of Athletic Bilbao fans?

50.3% of Athletic Bilbao fans are female, 49.7% are male, with an average age of 34.5 years.

Which brands do Athletic Bilbao fans like most?

Athletic Bilbao fans show strongest brand affinity for Instant messaging (4.52×), West Ham United F.C. (38.23×), and 2. Bundesliga (33.24×) over the country average.

Where do Athletic Bilbao fans live in United States?

Athletic Bilbao fans in United States are most concentrated in California (reach 132,356), Florida (reach 122,928), and New York (reach 87,492). These three regions account for the largest share of the active audience.

What other brands do Athletic Bilbao fans also like?

Beyond Athletic Bilbao itself, the audience over-indexes on West Ham United F.C. (38.23×), 2. Bundesliga (33.24×), Crystal Palace F.C. (25.38×), and Newcastle United F.C. (22.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Athletic Bilbao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.