Rascasse Audience Intelligence

Athletic Bilbao Audience in United States

A data profile of the people who buy, follow and care about Athletic Bilbao in United States — modelled from more than twelve digital signal sources. Athletic Bilbao has an estimated audience of 711,419 people in United States.

#235among Soccer in United States#454among Team in United States#2800in Sports

The average Athletic Bilbao fan in United States is 34.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include FIFA World Cup 2026, Instant messaging, West Ham United F.C., with strongest over-indexing on FIFA World Cup 2026 (3.4× the country average).

Demographically, the Athletic Bilbao audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Athletic Bilbao fan in United States is balanced, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athletic Bilbao profile in United States.

Audience size
711K
in United States
Gender
50.3%♀
49.7% male
Age
34.5
average years
Country rank
#29608
Team in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Athletic Bilbao fans

50.3% are female, 49.7% are male, average age 34.5.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Athletic Bilbao audience in United States
MetricValue
Female50.3%
Male49.7%
Average age34.5
Estimated audience size711,419
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Athletic Bilbao audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Athletic Bilbao audience comes from United States.

Worldwide audience distribution share by country for Athletic Bilbao
CountryShare
Spain5.4%
Indonesia5.1%
United States3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athletic Bilbao audience in United States is strongest.

Fig. 05

Top regions by affinity

Athletic Bilbao fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K2.49×
02Maryland~30K2.00×
03New Jersey~40K1.97×
04New York~80K1.88×
05Washington, District of Columbia~4K1.66×
06Massachusetts~20K1.56×
07Illinois~40K1.49×
08Virginia~30K1.49×
09Nevada~10K1.48×
10California~100K1.43×
11Idaho~5K1.33×
12Connecticut~10K1.27×
13Indiana~20K1.26×
14Arizona~20K1.25×
15Texas~80K1.23×
16New Hampshire~4K1.17×
17Rhode Island~3K1.10×
18North Carolina~20K1.08×
19Kansas~6K1.04×
20Delaware~2K1.03×
21Georgia~20K0.99×
22Kentucky~9K0.97×
23Washington~10K0.96×
24Nebraska~4K0.95×
25Colorado~10K0.93×
26Tennessee~10K0.90×
27Iowa~6K0.89×
28Vermont~1K0.89×
29Alaska~1K0.87×
30North Dakota~1K0.87×
31Oregon~7K0.86×
32South Dakota~1K0.85×
33Pennsylvania~20K0.84×
34Louisiana~8K0.84×
35Montana~2K0.84×
36Maine~2K0.83×
37Ohio~20K0.82×
38West Virginia~3K0.78×
39Utah~5K0.77×
40New Mexico~3K0.77×
41Missouri~9K0.76×
42Arkansas~5K0.76×
43Hawaii~2K0.76×
44Minnesota~8K0.74×
45Mississippi~5K0.73×
46South Carolina~8K0.72×
47Michigan~10K0.71×
48Alabama~7K0.71×
49Oklahoma~6K0.69×
50Wisconsin~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Athletic Bilbao, United States
0.68×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athletic Bilbao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athletic Bilbao audience
#·InterestCategoryAffinity×
01CochabambaTravel & Leisure79.26×
02West Ham United F.C.Sports38.23×
03S.S. LazioSports37.50×
04Norwich City F.C.Sports36.21×
052. BundesligaSports33.24×
06AnguillaTravel & Leisure31.73×
07Leon RobinsonSports30.13×
08Crystal Palace F.C.Sports25.38×
09Olympique LyonnaisSports25.06×
10Leicester City F.C.Sports23.80×
11Newcastle United F.C.Sports22.90×
12Zinedine ZidaneSports20.94×
13SofascoreSports17.83×
14Aston Villa F.C.Sports15.00×
15Instant messagingInternet & Social Media4.52×
16FIFA World Cup 2026Sports3.40×
17SoccerSports2.63×
18FIFA World CupSports2.37×
19United StatesTravel & Leisure1.78×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athletic Bilbao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athletic Bilbao audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
Community OrientationOPEN1.42×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athletic Bilbao audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
IndulgenceJOY0.94×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Athletic Bilbao have in United States?

Athletic Bilbao has an estimated audience of 711,419 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Athletic Bilbao fans?

50.3% of Athletic Bilbao fans are female, 49.7% are male, with an average age of 34.5 years.

03

Which brands do Athletic Bilbao fans like most?

Athletic Bilbao fans show strongest brand affinity for FIFA World Cup 2026 (3.4×), Instant messaging (4.52×), and West Ham United F.C. (38.23×) over the country average.

04

Where do Athletic Bilbao fans live in United States?

Athletic Bilbao fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Athletic Bilbao fans also like?

Beyond Athletic Bilbao itself, the audience over-indexes on Instant messaging (4.52×), West Ham United F.C. (38.23×), 2. Bundesliga (33.24×), and S.S. Lazio (37.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Athletic Bilbao audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Athletic Bilbao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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