Mazatlán Audience in Germany
Mazatlán has an estimated audience of 390,211 people in Germany. 55.0% are female, 45.0% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mexico national football team, Jarritos, Playa del Carmen, Julia Roberts, A.S. Roma.
The average Mazatlán fan in Germany is 33.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mexico national football team, Jarritos, Playa del Carmen, with strongest over-indexing on Mexico national football team (90.01× the country average). Demographically, the Mazatlán audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mazatlán fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.2 |
| Estimated audience size | 390,211 |
Audience persona
The typical Mazatlán fan in Germany is balanced, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Mexico national football team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 47,309 | 0.75× |
| Nordrhein-Westfalen | 46,867 | 0.55× |
| Baden-Württemberg | 39,033 | 0.73× |
| Hessen | 21,073 | 0.71× |
| Berlin | 19,408 | 1.11× |
| Niedersachsen | 17,404 | 0.46× |
| Rheinland-Pfalz | 11,689 | 0.6× |
| Thüringen | 11,008 | 1.11× |
| Mecklenburg-Vorpommern | 10,746 | 1.44× |
| Sachsen-Anhalt | 10,691 | 1.06× |
| Brandenburg | 9,909 | 0.82× |
| Saarland | 9,347 | 1.95× |
| Schleswig-Holstein | 9,177 | 0.65× |
| Bremen | 9,173 | 2.75× |
| Sachsen | 8,900 | 0.47× |
| Hamburg | 7,411 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mexico national football team | 90.01× | Sports |
| Jarritos | 124.26× | Food & Beverages |
| Playa del Carmen | 27.77× | Travel & Leisure |
| Julia Roberts | 11.25× | Movies & TV |
| A.S. Roma | 11.37× | Sports |
| Carmen Electra | 23.47× | Movies & TV |
| Jose Cuervo | 72.45× | Food & Beverages |
| Mexico | 11.47× | Travel & Leisure |
| Livemusic | 5.34× | Music & Radio |
| Real Betis | 21.61× | Sports |
| Athletic Bilbao | 19.72× | Sports |
| Canada | 4.28× | Travel & Leisure |
| Madrid | 11.46× | Travel & Leisure |
| FIFA World Cup | 2.5× | Sports |
| Duracell | 48.3× | Home & Garden |
| Acapulco | 59.06× | Travel & Leisure |
| Anushka Shetty | 63.39× | Movies & TV |
| Manchester City F.C. | 4.55× | Sports |
| Folklore | 4.68× | Politics & Society |
| Modern architecture | 3.67× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.43 |
| Extroversion | THRILL | 1.89 |
| Urban Lifestyle | OPEN | 1.75 |
| Risk Appetite | THRILL | 1.64 |
| Spirituality | BALANCE | 1.61 |
| Travelling | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 30.2% |
| United States | 26.1% |
| Spain | 5.8% |
See Mazatlán audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mazatlán have in Germany?
Mazatlán has an estimated audience of 390,211 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mazatlán fans?
55.0% of Mazatlán fans are female, 45.0% are male, with an average age of 33.2 years.
Which brands do Mazatlán fans like most?
Mazatlán fans show strongest brand affinity for Mexico national football team (90.01×), Jarritos (124.26×), and Playa del Carmen (27.77×) over the country average.
Where do Mazatlán fans live in Germany?
Mazatlán fans in Germany are most concentrated in Bayern (reach 47,309), Nordrhein-Westfalen (reach 46,867), and Baden-Württemberg (reach 39,033). These three regions account for the largest share of the active audience.
What other brands do Mazatlán fans also like?
Beyond Mazatlán itself, the audience over-indexes on Jarritos (124.26×), Playa del Carmen (27.77×), Julia Roberts (11.25×), and A.S. Roma (11.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.