Rascasse Audience Intelligence

Mazatlán Audience in Germany

A data profile of the people who buy, follow and care about Mazatlán in Germany — modelled from more than twelve digital signal sources. Mazatlán has an estimated audience of 390,211 people in Germany.

#274among City in Germany#1287among POI in Germany#1131in Travel & Leisure

The average Mazatlán fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mexico national football team, Real Betis, Athletic Bilbao, with strongest over-indexing on Mexico national football team (187.42× the country average).

Demographically, the Mazatlán audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mazatlán fan in Germany is balanced, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Mexico national football team.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazatlán profile in Germany.

Audience size
390K
in Germany
Gender
55.0%♀
45.0% male
Age
33.2
average years
Country rank
#14288
POI in Germany
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazatlán fans

55.0% are female, 45.0% are male, average age 33.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Mazatlán audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age33.2
Estimated audience size390,211
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Mazatlán audience in Germany
Age bracketShare%
16-1945%
20-2912%
30-3911%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Mazatlán audience comes from Germany.

Worldwide audience distribution share by country for Mazatlán
CountryShare
Mexico30.2%
United States26.1%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazatlán audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mazatlán fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.33×
02Berlin~20K1.25×
03Saarland~6K1.16×
04Bayern~70K1.11×
05Hessen~30K1.07×
06Hamburg~9K1.06×
07Mecklenburg-Vorpommern~8K1.05×
08Baden-Württemberg~50K1.01×
09Thüringen~10K0.98×
10Sachsen-Anhalt~10K0.97×
11Rheinland-Pfalz~20K0.92×
12Brandenburg~10K0.92×
13Schleswig-Holstein~10K0.91×
14Nordrhein-Westfalen~70K0.87×
15Niedersachsen~30K0.85×
16Sachsen~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Mazatlán, Germany
0.85×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazatlán audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazatlán audience
#·InterestCategoryAffinity×
01Mexico national football teamSports187.42×
02JarritosFood & Beverages90.59×
03Real BetisSports57.13×
04Athletic BilbaoSports52.54×
05Playa del CarmenTravel & Leisure36.90×
06Copa LibertadoresSports35.62×
07Atalanta B.C.Sports27.18×
08Carmen ElectraMovies & TV26.50×
09Aston Villa F.C.Sports20.37×
10MexicoTravel & Leisure20.08×
11A.S. RomaSports18.68×
12Julia RobertsMovies & TV18.62×
13MadridTravel & Leisure14.94×
14Atlético MadridSports11.96×
15Jürgen KloppSports11.39×
16Manchester City F.C.Sports9.82×
17Inter MilanSports9.42×
18A.C. MilanSports9.38×
19FolklorePolitics & Society6.97×
20FIFA World CupSports3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazatlán audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazatlán audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.17×
ExtroversionTHRILL1.77×
IndividualismJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazatlán audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.45×
Price SensitivityPREMIUM0.51×
PatriotismCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazatlán have in Germany?

Mazatlán has an estimated audience of 390,211 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mazatlán fans?

55.0% of Mazatlán fans are female, 45.0% are male, with an average age of 33.2 years.

03

Which brands do Mazatlán fans like most?

Mazatlán fans show strongest brand affinity for Mexico national football team (187.42×), Real Betis (57.13×), and Athletic Bilbao (52.54×) over the country average.

04

Where do Mazatlán fans live in Germany?

Mazatlán fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mazatlán fans also like?

Beyond Mazatlán itself, the audience over-indexes on Real Betis (57.13×), Athletic Bilbao (52.54×), Julia Roberts (18.62×), and Mexico (20.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Mazatlán audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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