Mazatlán Audience in Germany
Mazatlán has an estimated audience of 390,211 people in Germany. 55.0% are female, 45.0% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Homie, Gil Ofarim, Nationality, Stradivarius, Natural rubber.
The average Mazatlán fan in Germany is 33.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Homie, Gil Ofarim, Nationality, with strongest over-indexing on Homie (59.06× the country average). Demographically, the Mazatlán audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mazatlán fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.2 |
| Estimated audience size | 390,211 |
Audience persona
The typical Mazatlán fan in Germany is balanced, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Homie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 47,309 | 0.75× |
| Nordrhein-Westfalen | 46,867 | 0.55× |
| Baden-Württemberg | 39,033 | 0.73× |
| Hessen | 21,073 | 0.71× |
| Berlin | 19,408 | 1.11× |
| Niedersachsen | 17,404 | 0.46× |
| Rheinland-Pfalz | 11,689 | 0.6× |
| Thüringen | 11,008 | 1.11× |
| Mecklenburg-Vorpommern | 10,746 | 1.44× |
| Sachsen-Anhalt | 10,691 | 1.06× |
| Brandenburg | 9,909 | 0.82× |
| Saarland | 9,347 | 1.95× |
| Schleswig-Holstein | 9,177 | 0.65× |
| Bremen | 9,173 | 2.75× |
| Sachsen | 8,900 | 0.47× |
| Hamburg | 7,411 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homie | 59.06× | Politics & Society |
| Gil Ofarim | 2.1× | Music & Radio |
| Nationality | 3.95× | Politics & Society |
| Stradivarius | 1.86× | Shopping |
| Natural rubber | 2.51× | Cars & Mobility |
| Este, Veneto | 2.39× | Travel & Leisure |
| Graham Greene (actor) | 3.39× | |
| Mechanic | 1.72× | Cars & Mobility |
| Panama | 3.66× | Travel & Leisure |
| Jorge Cervantes | 36.53× | Literature |
| Handmade Gifts | 1.55× | Kids & Family |
| Jason Upton | 72.45× | Music & Radio |
| Buzzword bingo | 16.06× | Business & Career |
| Nurse education | 1.69× | Kids & Family |
| Emigrate (band) | 5.33× | Music & Radio |
| Surveillance aircraft | 3.21× | |
| Hatten | 3.18× | Travel & Leisure |
| New Era (Namibia) | 2.16× | News |
| San Gil | 2.05× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.43 |
| Extroversion | THRILL | 1.89 |
| Urban Lifestyle | OPEN | 1.75 |
| Risk Appetite | THRILL | 1.64 |
| Spirituality | BALANCE | 1.61 |
| Travelling | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 30.2% |
| United States | 26.1% |
| Spain | 5.8% |
See Mazatlán audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mazatlán have in Germany?
Mazatlán has an estimated audience of 390,211 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mazatlán fans?
55.0% of Mazatlán fans are female, 45.0% are male, with an average age of 33.2 years.
Which brands do Mazatlán fans like most?
Mazatlán fans show strongest brand affinity for Homie (59.06×), Gil Ofarim (2.1×), and Nationality (3.95×) over the country average.
Where do Mazatlán fans live in Germany?
Mazatlán fans in Germany are most concentrated in Bayern (reach 47,309), Nordrhein-Westfalen (reach 46,867), and Baden-Württemberg (reach 39,033). These three regions account for the largest share of the active audience.
What other brands do Mazatlán fans also like?
Beyond Mazatlán itself, the audience over-indexes on Gil Ofarim (2.1×), Nationality (3.95×), Stradivarius (1.86×), and Natural rubber (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.