Mazatlán Audience in Mexico
Mazatlán has an estimated audience of 5,039,950 people in Mexico. 52.8% are female, 47.2% are male, average age 33.0. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Mobile payment, Puma, Catholic Church, Travel agency, MSN.
The average Mazatlán fan in Mexico is 33.0 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Mazatlán audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mazatlán fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 33.0 |
| Estimated audience size | 5,039,950 |
Audience persona
The typical Mazatlán fan in Mexico is balanced, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 663,068 | 1× |
| State of Mexico | 617,932 | 0.89× |
| Jalisco | 430,649 | 1.16× |
| Chihuahua | 302,289 | 1.73× |
| Nuevo Leon | 295,522 | 0.98× |
| Guanajuato | 268,715 | 1.13× |
| Coahuila de Zaragoza | 236,586 | 1.56× |
| Durango | 204,013 | 2.92× |
| Puebla | 180,066 | 0.67× |
| Veracruz (state) | 169,849 | 0.57× |
| Baja California | 164,710 | 0.79× |
| Michoacan de Ocampo | 146,026 | 0.84× |
| Hidalgo | 95,066 | 0.78× |
| Zacatecas | 91,079 | 1.42× |
| Guerrero | 89,805 | 0.7× |
| Nayarit | 86,233 | 1.77× |
| Chiapas | 75,826 | 0.5× |
| Aguascalientes | 58,037 | 0.91× |
| Morelos | 57,044 | 0.65× |
| Yucatan | 39,247 | 0.37× |
| Tlaxcala | 36,880 | 0.64× |
| Baja California Sur | 36,456 | 0.91× |
| Colima | 25,281 | 0.78× |
| Campeche | 12,188 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.6× | Politics & Society |
| Travel agency | 3.08× | Travel & Leisure |
| MSN | 2.62× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.49× | Food & Beverages |
| Sarcasm | 2.56× | Politics & Society |
| Local news | 4.84× | News |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Game consoles | 1.86× | Technology & Electronics |
| Single malt whisky | 7.12× | Food & Beverages |
| Pedro Pascal | 2.36× | Movies & TV |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.48× | News |
| Dentistry | 2.47× | Business & Career |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Bruce Willis | 2.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.3 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 30.2% |
| United States | 26.1% |
| Spain | 5.8% |
See Mazatlán audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
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- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Mazatlán have in Mexico?
Mazatlán has an estimated audience of 5,039,950 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Mazatlán fans?
52.8% of Mazatlán fans are female, 47.2% are male, with an average age of 33.0 years.
Which brands do Mazatlán fans like most?
Mazatlán fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.6×) over the country average.
Where do Mazatlán fans live in Mexico?
Mazatlán fans in Mexico are most concentrated in Distrito Federal (reach 663,068), State of Mexico (reach 617,932), and Jalisco (reach 430,649). These three regions account for the largest share of the active audience.
What other brands do Mazatlán fans also like?
Beyond Mazatlán itself, the audience over-indexes on Puma (2.76×), Catholic Church (2.6×), Travel agency (3.08×), and MSN (2.62×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.