A data profile of the people who buy, follow and care about Mazatlán in Mexico — modelled from more than twelve digital signal sources. Mazatlán has an estimated audience of 5,039,950 people in Mexico.
The average Mazatlán fan in Mexico is 33.0 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (511.83× the country average).
Demographically, the Mazatlán audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Mazatlán fan in Mexico is balanced, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Mazatlán profile in Mexico.
52.8% are female, 47.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 33.0 |
| Estimated audience size | 5,039,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Mazatlán audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 30.2% |
| United States | 26.1% |
| Spain | 5.8% |
Where the Mazatlán audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Durango | ~200K | 2.83× | |
| 02 | Chihuahua | ~300K | 1.71× | |
| 03 | Nayarit | ~80K | 1.70× | |
| 04 | Coahuila de Zaragoza | ~200K | 1.54× | |
| 05 | Zacatecas | ~90K | 1.38× | |
| 06 | Jalisco | ~400K | 1.15× | |
| 07 | Guanajuato | ~300K | 1.12× | |
| 08 | Distrito Federal | ~700K | 1.00× | |
| 09 | Nuevo Leon | ~300K | 0.98× | |
| 10 | Aguascalientes | ~60K | 0.92× | |
| 11 | Baja California Sur | ~40K | 0.92× | |
| 12 | State of Mexico | ~600K | 0.89× | |
| 13 | Michoacan de Ocampo | ~100K | 0.85× | |
| 14 | Colima | ~30K | 0.83× | |
| 15 | Baja California | ~200K | 0.80× | |
| 16 | Hidalgo | ~100K | 0.80× | |
| 17 | Guerrero | ~100K | 0.74× | |
| 18 | Tlaxcala | ~40K | 0.71× | |
| 19 | Morelos | ~60K | 0.70× | |
| 20 | Puebla | ~200K | 0.69× | |
| 21 | Veracruz (state) | ~200K | 0.60× | |
| 22 | Campeche | ~20K | 0.59× | |
| 23 | Chiapas | ~90K | 0.57× | |
| 24 | Yucatan | ~50K | 0.48× |
The strongest cross-interests of the Mazatlán audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 511.83× | ||
| 02 | Daily Horoscope | Internet & Social Media | 422.98× | ||
| 03 | Shopping and fashion | Shopping | 235.29× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 157.59× | ||
| 05 | Game consoles | Technology & Electronics | 142.08× | ||
| 06 | Valentine's Day | Kids & Family | 115.90× | ||
| 07 | Catholic Church | Politics & Society | 111.31× | ||
| 08 | Travel agency | Travel & Leisure | 84.16× | ||
| 09 | Sarcasm | Politics & Society | 72.40× | ||
| 10 | Broadcasting of sports events | Movies & TV | 68.78× | ||
| 11 | Mobile game | Games | 61.36× | ||
| 12 | El País | News | 54.30× | ||
| 13 | Banana | Food & Beverages | 53.39× | ||
| 14 | Dentistry | Business & Career | 50.68× | ||
| 15 | Orange (fruit) | Food & Beverages | 45.25× | ||
| 16 | Pilsner | Food & Beverages | 44.34× | ||
| 17 | Multi-level marketing | Business & Career | 40.72× | ||
| 18 | Sexology | Kids & Family | 36.20× | ||
| 19 | Breastfeeding | Kids & Family | 35.29× | ||
| 20 | Freeware | Technology & Electronics | 27.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.09× | |
| Travelling | THRILL | 21.98× | |
| Urban Lifestyle | OPEN | 3.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Creativity | OPEN | 0.97× |
Mazatlán has an estimated audience of 5,039,950 people in Mexico, concentrated in Distrito Federal and State of Mexico.
52.8% of Mazatlán fans are female, 47.2% are male, with an average age of 33.0 years.
Mazatlán fans show strongest brand affinity for Costa Rica (511.83×), Shopping and fashion (235.29×), and Game consoles (142.08×) over the country average.
Mazatlán fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mazatlán itself, the audience over-indexes on Shopping and fashion (235.29×), Game consoles (142.08×), Catholic Church (111.31×), and Travel agency (84.16×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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