Mazatlán Audience in United States

Mazatlán logo

Mazatlán has an estimated audience of 4,346,721 people in United States. 49.4% are female, 50.6% are male, average age 36.1. Top regions: California, Texas, Arizona. Top brand affinities: Kendra Scott, Nationality, Jordan Fisher, Minnesota, Homie.

The average Mazatlán fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Kendra Scott, Nationality, Jordan Fisher, with strongest over-indexing on Kendra Scott (8.61× the country average). Demographically, the Mazatlán audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Mazatlán fans

Demographic split for Mazatlán audience in United States
MetricValue
Female49.4%
Male50.6%
Average age36.1
Estimated audience size4,346,721

Audience persona

The typical Mazatlán fan in United States is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Mazatlán in United States
RegionReachAffinity
California1,149,8922.41×
Texas831,0592.22×
Arizona218,6462.46×
Florida207,4390.7×
Illinois163,1671.13×
New York159,2000.66×
Georgia127,8410.95×
Colorado111,9181.63×
Washington102,1811.17×
North Carolina89,5310.68×
New Jersey69,1600.63×
Tennessee68,9090.79×
Virginia67,8910.64×
Nevada64,1351.53×
New Mexico61,5862.83×
Michigan61,4530.54×
Pennsylvania61,3990.42×
Oklahoma60,2621.25×
Oregon56,0801.13×
Ohio55,8530.42×
Massachusetts54,0530.63×
Minnesota52,0130.84×
Indiana48,6720.61×
Utah46,7541.2×
South Carolina45,6110.7×
Missouri44,0630.63×
Maryland43,5520.58×
Wisconsin42,6910.65×
Louisiana40,7030.73×
Kansas40,1971.17×
Kentucky36,7700.67×
Alabama33,2960.55×
Arkansas28,3450.79×
Connecticut22,1430.51×
Idaho21,1510.97×
Mississippi20,8090.58×
Iowa20,0840.56×
Nebraska19,4040.89×
Washington, District of Columbia14,1401.08×
West Virginia13,7430.68×
Alaska13,7141.47×
North Dakota12,4471.39×
Hawaii12,1230.65×
Montana11,9550.99×
South Dakota11,8001.17×
New Hampshire11,3230.66×
Wyoming11,1171.73×
Rhode Island10,9340.79×
Maine10,9280.7×
Vermont10,7541.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazatlán audience
BrandAffinityCategory
Kendra Scott8.61×Fashion & Accessoires
Nationality6×Politics & Society
Jordan Fisher12.11×Movies & TV
Minnesota2.18×Travel & Leisure
Homie16.33×Politics & Society
Personality5.66×Business & Career
Hog Hunting2.78×Sports
Kemper Amps18.79×Music & Radio
Buying and Selling Real Estate5.19×Home & Garden
Urban horticulture2.38×Home & Garden
Macha7.48×Food & Beverages
Justice1.79×Politics & Society
Stamp collecting2.69×Home & Garden
James Madison University7.09×Business & Career
JTV (Indonesia)2.95×
TeachHUB2.02×Business & Career
UK garage2.75×Music & Radio
jordy nelson8.05×Sports
iZombie6.67×Movies & TV
HomeSense2.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazatlán audience
TraitClusterScore
SpiritualityBALANCE1.3
Urban LifestyleOPEN1.27
LGBTQ+ IdentityOPEN1.2
ExtroversionTHRILL1.14
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Mazatlán
CountryShare
Mexico30.2%
United States26.1%
Spain5.8%

See Mazatlán audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Mazatlán have in United States?

Mazatlán has an estimated audience of 4,346,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazatlán fans?

49.4% of Mazatlán fans are female, 50.6% are male, with an average age of 36.1 years.

Which brands do Mazatlán fans like most?

Mazatlán fans show strongest brand affinity for Kendra Scott (8.61×), Nationality (6×), and Jordan Fisher (12.11×) over the country average.

Where do Mazatlán fans live in United States?

Mazatlán fans in United States are most concentrated in California (reach 1,149,892), Texas (reach 831,059), and Arizona (reach 218,646). These three regions account for the largest share of the active audience.

What other brands do Mazatlán fans also like?

Beyond Mazatlán itself, the audience over-indexes on Nationality (6×), Jordan Fisher (12.11×), Minnesota (2.18×), and Homie (16.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.