Rascasse Audience Intelligence

Mazatlán Audience in United States

A data profile of the people who buy, follow and care about Mazatlán in United States — modelled from more than twelve digital signal sources. Mazatlán has an estimated audience of 4,346,721 people in United States.

#119among City in United States#539among POI in United States#632in Travel & Leisure

The average Mazatlán fan in United States is 36.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Freddie Gibbs, Volaris, Mexico, with strongest over-indexing on Freddie Gibbs (64.2× the country average).

Demographically, the Mazatlán audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazatlán fan in United States is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Freddie Gibbs.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazatlán profile in United States.

Audience size
4.3M
in United States
Gender
49.4%♀
50.6% male
Age
36.1
average years
Country rank
#7497
POI in United States
Fig. 01

Search interest · 12-month trend

+131%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazatlán fans

49.4% are female, 50.6% are male, average age 36.1.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Mazatlán audience in United States
MetricValue
Female49.4%
Male50.6%
Average age36.1
Estimated audience size4,346,721
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Mazatlán audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Mazatlán audience comes from United States.

Worldwide audience distribution share by country for Mazatlán
CountryShare
Mexico30.2%
United States26.1%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazatlán audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazatlán fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K3.89×
02Oregon~200K3.23×
03California~1M2.37×
04Arizona~200K2.35×
05Washington~200K2.35×
06New Mexico~50K2.26×
07South Dakota~20K2.18×
08Texas~700K1.78×
09Nevada~70K1.73×
10Nebraska~30K1.47×
11Minnesota~90K1.46×
12Colorado~100K1.44×
13Alaska~10K1.25×
14Idaho~30K1.22×
15Illinois~200K1.04×
16North Carolina~100K1.01×
17North Dakota~8K0.93×
18Kansas~30K0.91×
19Wisconsin~60K0.90×
20Montana~10K0.88×
21Oklahoma~40K0.84×
22Vermont~6K0.82×
23Hawaii~20K0.81×
24Arkansas~30K0.78×
25Iowa~30K0.77×
26Washington, District of Columbia~10K0.74×
27Delaware~8K0.69×
28Rhode Island~9K0.68×
29West Virginia~10K0.66×
30Maine~10K0.66×
31Connecticut~30K0.65×
32New Hampshire~10K0.65×
33Tennessee~60K0.64×
34Massachusetts~50K0.61×
35Indiana~50K0.61×
36Louisiana~30K0.61×
37Missouri~40K0.60×
38Kentucky~30K0.60×
39Mississippi~20K0.59×
40Georgia~80K0.58×
41Florida~200K0.55×
42Virginia~60K0.52×
43South Carolina~30K0.52×
44Alabama~30K0.52×
45Michigan~60K0.51×
46New York~100K0.49×
47Maryland~40K0.49×
48New Jersey~50K0.46×
49Ohio~60K0.44×
50Pennsylvania~60K0.39×
Fig. 06

Affinity by region

Affinity by region — Mazatlán, United States
0.39×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazatlán audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazatlán audience
#·InterestCategoryAffinity×
01Freddie GibbsMusic & Radio64.20×
02Lyric poetryLiterature15.62×
03VolarisTravel & Leisure15.34×
04AcapulcoTravel & Leisure15.29×
05Atlético MadridSports13.57×
06Tigres UANLSports12.71×
07FIFA Club World CupSports12.63×
08Cruz AzulSports11.98×
09Christian PulisicSports11.94×
10MariachiMusic & Radio11.40×
11Benny BlancoMusic & Radio10.04×
12Club AméricaSports9.87×
13CumbiaMusic & Radio9.17×
14San Diego PadresSports8.38×
15Playa del CarmenTravel & Leisure8.19×
16Milwaukee BrewersSports5.80×
17MexicoTravel & Leisure4.41×
18Las VegasTravel & Leisure4.13×
19TacoFood & Beverages4.00×
20Detroit TigersSports3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazatlán audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazatlán audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Early Adopter MentalityPOWER1.74×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazatlán audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
Design AffinityPREMIUM0.71×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazatlán have in United States?

Mazatlán has an estimated audience of 4,346,721 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazatlán fans?

49.4% of Mazatlán fans are female, 50.6% are male, with an average age of 36.1 years.

03

Which brands do Mazatlán fans like most?

Mazatlán fans show strongest brand affinity for Freddie Gibbs (64.2×), Volaris (15.34×), and Mexico (4.41×) over the country average.

04

Where do Mazatlán fans live in United States?

Mazatlán fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mazatlán fans also like?

Beyond Mazatlán itself, the audience over-indexes on Volaris (15.34×), Mexico (4.41×), Cruz Azul (11.98×), and Mariachi (11.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Mazatlán audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazatlán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →