Schiller Audience in Germany

Schiller has an estimated audience of 498,074 people in Germany. 54.9% are female, 45.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Friedrich Schiller, Oblivion (2013 film), E Street Band, Synthpop, Rhino (JavaScript engine).
The average Schiller fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Friedrich Schiller, Oblivion (2013 film), E Street Band, with strongest over-indexing on Friedrich Schiller (23.08× the country average). Demographically, the Schiller audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Schiller fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.6 |
| Estimated audience size | 498,074 |
Audience persona
The typical Schiller fan in Germany is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Friedrich Schiller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,087 | 0.79× |
| Bayern | 73,110 | 0.91× |
| Baden-Württemberg | 62,588 | 0.92× |
| Niedersachsen | 43,317 | 0.89× |
| Sachsen | 38,106 | 1.56× |
| Hessen | 34,154 | 0.9× |
| Thüringen | 25,824 | 2.03× |
| Berlin | 22,429 | 1.01× |
| Rheinland-Pfalz | 21,667 | 0.87× |
| Brandenburg | 16,126 | 1.04× |
| Sachsen-Anhalt | 14,601 | 1.13× |
| Schleswig-Holstein | 14,053 | 0.78× |
| Hamburg | 9,265 | 0.82× |
| Mecklenburg-Vorpommern | 8,532 | 0.9× |
| Saarland | 3,980 | 0.65× |
| Bremen | 3,437 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friedrich Schiller | 23.08× | Literature |
| Oblivion (2013 film) | 8.55× | Movies & TV |
| E Street Band | 25.54× | Music & Radio |
| Synthpop | 10.69× | Music & Radio |
| Rhino (JavaScript engine) | 18.92× | Technology & Electronics |
| FRITZ!Box | 2.35× | Technology & Electronics |
| Dune | 3.52× | Movies & TV |
| Roland Kaiser | 2.66× | Music & Radio |
| Wetter.com | 1.72× | Home & Garden |
| Felix Baumgartner | 3.18× | Sports |
| Depeche Mode | 4.47× | Music & Radio |
| Rainer Maria Rilke | 8.72× | Literature |
| Piano | 2.81× | Music & Radio |
| Michelle | 2.44× | Music & Radio |
| Helene Fischer | 1.68× | Music & Radio |
| Phil Collins | 2.86× | Music & Radio |
| Thomas Gottschalk | 1.86× | Movies & TV |
| Schlager music | 1.64× | Music & Radio |
| FOCUS Online | 1.51× | News |
| Dynamo Dresden | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Tradition | CONSERVATISM | 1.55 |
| Community Orientation | OPEN | 1.35 |
| Sports Activity | POWER | 1.23 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 48.1% |
| United States | 8.4% |
| Austria | 4.6% |
See Schiller audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Schiller have in Germany?
Schiller has an estimated audience of 498,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schiller fans?
54.9% of Schiller fans are female, 45.1% are male, with an average age of 38.6 years.
Which brands do Schiller fans like most?
Schiller fans show strongest brand affinity for Friedrich Schiller (23.08×), Oblivion (2013 film) (8.55×), and E Street Band (25.54×) over the country average.
Where do Schiller fans live in Germany?
Schiller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,087), Bayern (reach 73,110), and Baden-Württemberg (reach 62,588). These three regions account for the largest share of the active audience.
What other brands do Schiller fans also like?
Beyond Schiller itself, the audience over-indexes on Oblivion (2013 film) (8.55×), E Street Band (25.54×), Synthpop (10.69×), and Rhino (JavaScript engine) (18.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schiller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.