Schiller Audience in Germany

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Schiller has an estimated audience of 498,074 people in Germany. 54.9% are female, 45.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Friedrich Schiller, Oblivion (2013 film), E Street Band, Synthpop, Rhino (JavaScript engine).

The average Schiller fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Friedrich Schiller, Oblivion (2013 film), E Street Band, with strongest over-indexing on Friedrich Schiller (23.08× the country average). Demographically, the Schiller audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Schiller fans

Demographic split for Schiller audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age38.6
Estimated audience size498,074

Audience persona

The typical Schiller fan in Germany is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Friedrich Schiller.

Top regions in Germany

Top regions ranked by reach for Schiller in Germany
RegionReachAffinity
Nordrhein-Westfalen86,0870.79×
Bayern73,1100.91×
Baden-Württemberg62,5880.92×
Niedersachsen43,3170.89×
Sachsen38,1061.56×
Hessen34,1540.9×
Thüringen25,8242.03×
Berlin22,4291.01×
Rheinland-Pfalz21,6670.87×
Brandenburg16,1261.04×
Sachsen-Anhalt14,6011.13×
Schleswig-Holstein14,0530.78×
Hamburg9,2650.82×
Mecklenburg-Vorpommern8,5320.9×
Saarland3,9800.65×
Bremen3,4370.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schiller audience
BrandAffinityCategory
Friedrich Schiller23.08×Literature
Oblivion (2013 film)8.55×Movies & TV
E Street Band25.54×Music & Radio
Synthpop10.69×Music & Radio
Rhino (JavaScript engine)18.92×Technology & Electronics
FRITZ!Box2.35×Technology & Electronics
Dune3.52×Movies & TV
Roland Kaiser2.66×Music & Radio
Wetter.com1.72×Home & Garden
Felix Baumgartner3.18×Sports
Depeche Mode4.47×Music & Radio
Rainer Maria Rilke8.72×Literature
Piano2.81×Music & Radio
Michelle2.44×Music & Radio
Helene Fischer1.68×Music & Radio
Phil Collins2.86×Music & Radio
Thomas Gottschalk1.86×Movies & TV
Schlager music1.64×Music & Radio
FOCUS Online1.51×News
Dynamo Dresden1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schiller audience
TraitClusterScore
PatriotismCONSERVATISM1.56
TraditionCONSERVATISM1.55
Community OrientationOPEN1.35
Sports ActivityPOWER1.23
LGBTQ+ IdentityOPEN1.14
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Schiller
CountryShare
Germany48.1%
United States8.4%
Austria4.6%

See Schiller audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does Schiller have in Germany?

Schiller has an estimated audience of 498,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Schiller fans?

54.9% of Schiller fans are female, 45.1% are male, with an average age of 38.6 years.

Which brands do Schiller fans like most?

Schiller fans show strongest brand affinity for Friedrich Schiller (23.08×), Oblivion (2013 film) (8.55×), and E Street Band (25.54×) over the country average.

Where do Schiller fans live in Germany?

Schiller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,087), Bayern (reach 73,110), and Baden-Württemberg (reach 62,588). These three regions account for the largest share of the active audience.

What other brands do Schiller fans also like?

Beyond Schiller itself, the audience over-indexes on Oblivion (2013 film) (8.55×), E Street Band (25.54×), Synthpop (10.69×), and Rhino (JavaScript engine) (18.92×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schiller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.