Rascasse Audience Intelligence

Schiller Audience in Germany

A data profile of the people who buy, follow and care about Schiller in Germany — modelled from more than twelve digital signal sources. Schiller has an estimated audience of 638,945 people in Germany.

#90among Band in Germany#1667among Person in Germany#1056in Music & Radio

The average Schiller fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Friedrich Schiller, Oblivion (2013 film), Synthpop, with strongest over-indexing on Friedrich Schiller (23.08× the country average).

Demographically, the Schiller audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schiller fan in Germany is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Friedrich Schiller.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schiller profile in Germany.

Audience size
639K
in Germany
Gender
53.5%♀
46.5% male
Age
42.3
average years
Country rank
#9579
Person in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schiller fans

53.5% are female, 46.5% are male, average age 42.3.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Schiller audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age42.3
Estimated audience size638,945
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Schiller audience in Germany
Age bracketShare%
16-1913%
20-2914%
30-3921%
40-4932%
50+20%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Schiller audience comes from Germany.

Worldwide audience distribution share by country for Schiller
CountryShare
Germany51.9%
United States7.1%
Austria4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schiller audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schiller fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K2.05×
02Sachsen-Anhalt~30K2.02×
03Sachsen~50K1.54×
04Rheinland-Pfalz~40K1.18×
05Brandenburg~20K1.04×
06Berlin~30K0.96×
07Mecklenburg-Vorpommern~10K0.93×
08Baden-Württemberg~80K0.91×
09Bayern~90K0.89×
10Niedersachsen~50K0.89×
11Hessen~40K0.89×
12Bremen~5K0.86×
13Hamburg~10K0.82×
14Schleswig-Holstein~20K0.80×
15Nordrhein-Westfalen~100K0.77×
16Saarland~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Schiller, Germany
0.73×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schiller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schiller audience
#·InterestCategoryAffinity×
01E Street BandMusic & Radio25.54×
02Friedrich SchillerLiterature23.08×
03Rhino (JavaScript engine)Technology & Electronics18.92×
04SynthpopMusic & Radio10.69×
05Rainer Maria RilkeLiterature8.72×
06Oblivion (2013 film)Movies & TV8.55×
07Depeche ModeMusic & Radio4.47×
08DuneMovies & TV3.52×
09Felix BaumgartnerSports3.18×
10Phil CollinsMusic & Radio2.86×
11PianoMusic & Radio2.81×
12Roland KaiserMusic & Radio2.66×
13MichelleMusic & Radio2.44×
14FRITZ!BoxTechnology & Electronics2.35×
15Udo LindenbergMusic & Radio2.26×
16Thomas GottschalkMovies & TV1.86×
17Dynamo DresdenSports1.69×
18Helene FischerMusic & Radio1.68×
19Schlager musicMusic & Radio1.64×
20FOCUS OnlineNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schiller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schiller audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
PatriotismCONSERVATISM1.61×
TraditionCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schiller audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Sports ActivityPOWER0.82×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schiller have in Germany?

Schiller has an estimated audience of 638,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Schiller fans?

53.5% of Schiller fans are female, 46.5% are male, with an average age of 42.3 years.

03

Which brands do Schiller fans like most?

Schiller fans show strongest brand affinity for Friedrich Schiller (23.08×), Oblivion (2013 film) (8.55×), and Synthpop (10.69×) over the country average.

04

Where do Schiller fans live in Germany?

Schiller fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Schiller fans also like?

Beyond Schiller itself, the audience over-indexes on Oblivion (2013 film) (8.55×), Synthpop (10.69×), Rhino (JavaScript engine) (18.92×), and FRITZ!Box (2.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Schiller audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schiller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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