Leaf vegetable Audience in Germany
Leaf vegetable has an estimated audience of 576,654 people in Germany. 65.9% are female, 34.1% are male, average age 45.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mikaela Shiffrin, Fruit salad, Mercadona, Do it yourself (DIY), Spiegel Online.
The average Leaf vegetable fan in Germany is 45.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mikaela Shiffrin, Fruit salad, Mercadona, with strongest over-indexing on Mikaela Shiffrin (20× the country average). Demographically, the Leaf vegetable audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Leaf vegetable fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 45.0 |
| Estimated audience size | 576,654 |
Audience persona
The typical Leaf vegetable fan in Germany is more female, around 45.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mikaela Shiffrin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 153,763 | 1.66× |
| Nordrhein-Westfalen | 122,323 | 0.97× |
| Baden-Württemberg | 86,297 | 1.1× |
| Niedersachsen | 58,091 | 1.04× |
| Hessen | 40,976 | 0.93× |
| Rheinland-Pfalz | 31,829 | 1.1× |
| Berlin | 26,623 | 1.03× |
| Thüringen | 19,278 | 1.31× |
| Schleswig-Holstein | 18,321 | 0.88× |
| Sachsen | 17,941 | 0.63× |
| Brandenburg | 17,602 | 0.98× |
| Sachsen-Anhalt | 16,567 | 1.11× |
| Mecklenburg-Vorpommern | 11,491 | 1.04× |
| Hamburg | 10,821 | 0.83× |
| Bremen | 4,392 | 0.89× |
| Saarland | 3,415 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mikaela Shiffrin | 20× | Sports |
| Fruit salad | 22.78× | Food & Beverages |
| Mercadona | 29.39× | Shopping |
| Do it yourself (DIY) | 2.77× | Home & Garden |
| Spiegel Online | 2.63× | News |
| Real property | 5.48× | Home & Garden |
| MSV Duisburg | 6.74× | Sports |
| Ornamental plant | 4.26× | Home & Garden |
| Western Union | 4.73× | Business & Career |
| Organic farming | 3.83× | Food & Beverages |
| Fruitarianism | 27.14× | Food & Beverages |
| Local food | 3.65× | Food & Beverages |
| Italo disco | 9.48× | Music & Radio |
| Felix Baumgartner | 4.75× | Sports |
| Fast food | 2.94× | Food & Beverages |
| Salad | 6.49× | Food & Beverages |
| Pets | 1.78× | Pets & Animals |
| Deichmann | 2.44× | Shopping |
| IKEA | 2.02× | Home & Garden |
| Kitchenware | 3.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.97 |
| Urban Lifestyle | OPEN | 2.57 |
| DIY Mentality | THRILL | 2.28 |
| Sustainability | BALANCE | 2.24 |
| Design Affinity | PREMIUM | 2.19 |
| Convenience Orientation | PREMIUM | 2.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| France | 8.4% |
| Italy | 6.2% |
See Leaf vegetable audiences in other countries
More Vegetable audiences in Germany
Frequently asked questions
How many fans does Leaf vegetable have in Germany?
Leaf vegetable has an estimated audience of 576,654 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Leaf vegetable fans?
65.9% of Leaf vegetable fans are female, 34.1% are male, with an average age of 45.0 years.
Which brands do Leaf vegetable fans like most?
Leaf vegetable fans show strongest brand affinity for Mikaela Shiffrin (20×), Fruit salad (22.78×), and Mercadona (29.39×) over the country average.
Where do Leaf vegetable fans live in Germany?
Leaf vegetable fans in Germany are most concentrated in Bayern (reach 153,763), Nordrhein-Westfalen (reach 122,323), and Baden-Württemberg (reach 86,297). These three regions account for the largest share of the active audience.
What other brands do Leaf vegetable fans also like?
Beyond Leaf vegetable itself, the audience over-indexes on Fruit salad (22.78×), Mercadona (29.39×), Do it yourself (DIY) (2.77×), and Spiegel Online (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leaf vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.