Rascasse Audience Intelligence

Leaf vegetable Audience in Germany

A data profile of the people who buy, follow and care about Leaf vegetable in Germany — modelled from more than twelve digital signal sources. Leaf vegetable has an estimated audience of 576,654 people in Germany.

#5among Vegetable in Germany#4331among Topic in Germany#496in Food & Beverages

The average Leaf vegetable fan in Germany is 45.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mikaela Shiffrin, Mercadona, Belgium national football team, with strongest over-indexing on Mikaela Shiffrin (20× the country average).

Demographically, the Leaf vegetable audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leaf vegetable fan in Germany is more female, around 45.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mikaela Shiffrin.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leaf vegetable profile in Germany.

Audience size
577K
in Germany
Gender
65.9%♀
34.1% male
Age
45.0
average years
Country rank
#10454
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leaf vegetable fans

65.9% are female, 34.1% are male, average age 45.0.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Leaf vegetable audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age45.0
Estimated audience size576,654
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Leaf vegetable audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4928%
50+29%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Leaf vegetable audience comes from Germany.

Worldwide audience distribution share by country for Leaf vegetable
CountryShare
United States27.8%
France8.4%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leaf vegetable audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leaf vegetable fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.52×
02Thüringen~20K1.18×
03Rheinland-Pfalz~30K1.09×
04Baden-Württemberg~80K1.07×
05Sachsen-Anhalt~20K1.05×
06Bremen~5K1.01×
07Niedersachsen~60K1.00×
08Brandenburg~20K1.00×
09Mecklenburg-Vorpommern~10K1.00×
10Berlin~30K0.98×
11Nordrhein-Westfalen~100K0.96×
12Saarland~7K0.95×
13Hessen~40K0.93×
14Schleswig-Holstein~20K0.92×
15Hamburg~10K0.88×
16Sachsen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Leaf vegetable, Germany
0.87×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leaf vegetable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leaf vegetable audience
#·InterestCategoryAffinity×
01MercadonaShopping27.21×
02Mikaela ShiffrinSports20.00×
03Belgium national football teamSports18.41×
04Fruit saladFood & Beverages11.59×
05Slow cookerFood & Beverages11.26×
06Non-alcoholic beverageFood & Beverages8.57×
07BiochemistryBusiness & Career7.61×
08Plant-based dietHealth7.59×
09FertilizerHome & Garden5.63×
10MSV DuisburgSports5.29×
11Online food orderingFood & Beverages5.10×
12GreenhouseHome & Garden5.04×
13Political scienceBusiness & Career4.38×
14VfL BochumSports3.75×
15RefrigeratorHome & Garden3.23×
16Garden centreHome & Garden2.95×
17Organic farmingFood & Beverages2.93×
18Müller (company)Food & Beverages2.35×
19TagesschauMovies & TV2.18×
20Netto Marken-DiscountShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leaf vegetable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leaf vegetable audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.46×
Convenience OrientationPREMIUM2.16×
Urban LifestyleOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leaf vegetable audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
PatriotismCONSERVATISM0.83×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leaf vegetable have in Germany?

Leaf vegetable has an estimated audience of 576,654 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Leaf vegetable fans?

65.9% of Leaf vegetable fans are female, 34.1% are male, with an average age of 45.0 years.

03

Which brands do Leaf vegetable fans like most?

Leaf vegetable fans show strongest brand affinity for Mikaela Shiffrin (20×), Mercadona (27.21×), and Belgium national football team (18.41×) over the country average.

04

Where do Leaf vegetable fans live in Germany?

Leaf vegetable fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Leaf vegetable fans also like?

Beyond Leaf vegetable itself, the audience over-indexes on Mercadona (27.21×), Belgium national football team (18.41×), Non-alcoholic beverage (8.57×), and Tagesschau (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Leaf vegetable audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leaf vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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