Capsicum Audience in Germany
Capsicum has an estimated audience of 700,849 people in Germany. 63.6% are female, 36.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Hawesko, Chalkidiki, Stamp collecting.
The average Capsicum fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Hawesko, with strongest over-indexing on Goes (1.71× the country average). Demographically, the Capsicum audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Capsicum fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.3 |
| Estimated audience size | 700,849 |
Audience persona
The typical Capsicum fan in Germany is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,360 | 1.23× |
| Bayern | 130,540 | 1.16× |
| Baden-Württemberg | 102,353 | 1.07× |
| Niedersachsen | 74,883 | 1.1× |
| Hessen | 57,900 | 1.08× |
| Rheinland-Pfalz | 37,302 | 1.06× |
| Berlin | 31,483 | 1× |
| Sachsen | 30,478 | 0.89× |
| Schleswig-Holstein | 22,550 | 0.9× |
| Brandenburg | 18,500 | 0.85× |
| Thüringen | 15,974 | 0.89× |
| Sachsen-Anhalt | 15,845 | 0.87× |
| Hamburg | 15,141 | 0.96× |
| Mecklenburg-Vorpommern | 11,120 | 0.83× |
| Saarland | 8,731 | 1.01× |
| Bremen | 6,531 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.71× | Travel & Leisure |
| Gil Ofarim | 1.78× | Music & Radio |
| Hawesko | 4.78× | Food & Beverages |
| Chalkidiki | 4.78× | Travel & Leisure |
| Stamp collecting | 4.78× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.4× | Music & Radio |
| Jaguar F-Pace | 4.5× | Cars & Mobility |
| Jason Clarke (actor) | 3.07× | Movies & TV |
| Icon (magazine) | 1.62× | Arts & Culture |
| Alaska | 2.23× | Travel & Leisure |
| Google Analytics | 1.59× | Internet & Social Media |
| Noodle (Gorillaz) | 1.9× | Music & Radio |
| Oliver Kahn | 2.17× | Sports |
| Home Delivery | 1.64× | Food & Beverages |
| JDSU | 1.9× | Business & Career |
| Building insulation | 2.37× | Home & Garden |
| Eco Friendly Living | 1.97× | Home & Garden |
| Private Jets | 3.55× | Cars & Mobility |
| Carrie (novel) | 2.8× | Literature |
| Matala, Crete | 4.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.18 |
| Travelling | THRILL | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 18.3% |
| Germany | 11.2% |
See Capsicum audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Leaf vegetable (576,654)
- Broccoli (545,890)
Frequently asked questions
How many fans does Capsicum have in Germany?
Capsicum has an estimated audience of 700,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Capsicum fans?
63.6% of Capsicum fans are female, 36.4% are male, with an average age of 40.3 years.
Which brands do Capsicum fans like most?
Capsicum fans show strongest brand affinity for Goes (1.71×), Gil Ofarim (1.78×), and Hawesko (4.78×) over the country average.
Where do Capsicum fans live in Germany?
Capsicum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,360), Bayern (reach 130,540), and Baden-Württemberg (reach 102,353). These three regions account for the largest share of the active audience.
What other brands do Capsicum fans also like?
Beyond Capsicum itself, the audience over-indexes on Gil Ofarim (1.78×), Hawesko (4.78×), Chalkidiki (4.78×), and Stamp collecting (4.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Capsicum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.