Capsicum Audience in Germany
Capsicum has an estimated audience of 700,849 people in Germany. 63.6% are female, 36.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Lindsey Vonn, FC Bayern Munich, Tipico, VfB Stuttgart.
The average Capsicum fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Lindsey Vonn, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (1.81× the country average). Demographically, the Capsicum audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Capsicum fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.3 |
| Estimated audience size | 700,849 |
Audience persona
The typical Capsicum fan in Germany is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,360 | 1.23× |
| Bayern | 130,540 | 1.16× |
| Baden-Württemberg | 102,353 | 1.07× |
| Niedersachsen | 74,883 | 1.1× |
| Hessen | 57,900 | 1.08× |
| Rheinland-Pfalz | 37,302 | 1.06× |
| Berlin | 31,483 | 1× |
| Sachsen | 30,478 | 0.89× |
| Schleswig-Holstein | 22,550 | 0.9× |
| Brandenburg | 18,500 | 0.85× |
| Thüringen | 15,974 | 0.89× |
| Sachsen-Anhalt | 15,845 | 0.87× |
| Hamburg | 15,141 | 0.96× |
| Mecklenburg-Vorpommern | 11,120 | 0.83× |
| Saarland | 8,731 | 1.01× |
| Bremen | 6,531 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.81× | Sports |
| Lindsey Vonn | 4.78× | Sports |
| FC Bayern Munich | 1.86× | Sports |
| Tipico | 2.83× | Games |
| VfB Stuttgart | 2.05× | Sports |
| 2. Bundesliga | 1.87× | Sports |
| Eintracht Frankfurt | 1.79× | Sports |
| Ariana Grande | 3.21× | Music & Radio |
| Vacations | 1.73× | Travel & Leisure |
| 1. FC Heidenheim | 4.08× | Sports |
| House music | 1.67× | Music & Radio |
| Sportschau | 1.51× | Sports |
| Mikaela Shiffrin | 4.78× | Sports |
| RB Leipzig | 1.86× | Sports |
| IHF World Men's Handball Championship | 1.91× | Sports |
| Street photography | 2.07× | Technology & Electronics |
| Dynamo Dresden | 1.75× | Sports |
| RTL Television | 1.73× | Movies & TV |
| Electric guitar | 2.3× | Music & Radio |
| Thomas Gottschalk | 1.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.18 |
| Travelling | THRILL | 1.16 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 18.3% |
| Germany | 11.2% |
See Capsicum audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Leaf vegetable (576,654)
- Broccoli (545,890)
Frequently asked questions
How many fans does Capsicum have in Germany?
Capsicum has an estimated audience of 700,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Capsicum fans?
63.6% of Capsicum fans are female, 36.4% are male, with an average age of 40.3 years.
Which brands do Capsicum fans like most?
Capsicum fans show strongest brand affinity for Borussia Dortmund (1.81×), Lindsey Vonn (4.78×), and FC Bayern Munich (1.86×) over the country average.
Where do Capsicum fans live in Germany?
Capsicum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,360), Bayern (reach 130,540), and Baden-Württemberg (reach 102,353). These three regions account for the largest share of the active audience.
What other brands do Capsicum fans also like?
Beyond Capsicum itself, the audience over-indexes on Lindsey Vonn (4.78×), FC Bayern Munich (1.86×), Tipico (2.83×), and VfB Stuttgart (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Capsicum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.