Capsicum Audience in Germany
A data profile of the people who buy, follow and care about Capsicum in Germany — modelled from more than twelve digital signal sources. Capsicum has an estimated audience of 700,849 people in Germany.
The average Capsicum fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lindsey Vonn, Tipico, Nature, with strongest over-indexing on Lindsey Vonn (4.78× the country average).
Demographically, the Capsicum audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Capsicum fan in Germany is more female, around 40.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lindsey Vonn.
At a glance
The key figures that characterise the Capsicum profile in Germany.
Search interest · 12-month trend
Demographics of Capsicum fans
63.6% are female, 36.4% are male, average age 40.3.
Gender split
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.3 |
| Estimated audience size | 700,849 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Capsicum audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 18.3% |
| Germany | 11.2% |
Geography
Where the Capsicum audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.17× | |
| 02 | Bayern | ~100K | 1.14× | |
| 03 | Bremen | ~7K | 1.12× | |
| 04 | Hessen | ~60K | 1.09× | |
| 05 | Rheinland-Pfalz | ~40K | 1.06× | |
| 06 | Niedersachsen | ~70K | 1.05× | |
| 07 | Berlin | ~30K | 1.05× | |
| 08 | Baden-Württemberg | ~100K | 1.04× | |
| 09 | Saarland | ~9K | 1.04× | |
| 10 | Hamburg | ~20K | 0.95× | |
| 11 | Thüringen | ~20K | 0.94× | |
| 12 | Sachsen-Anhalt | ~20K | 0.92× | |
| 13 | Sachsen | ~30K | 0.91× | |
| 14 | Schleswig-Holstein | ~20K | 0.89× | |
| 15 | Brandenburg | ~20K | 0.88× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Capsicum audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Vonn | Sports | 4.78× | ||
| 02 | Mikaela Shiffrin | Sports | 4.78× | ||
| 03 | S.S.C. Napoli | Sports | 4.36× | ||
| 04 | Sports betting | Games | 3.66× | ||
| 05 | Meghan Markle | Fashion & Accessoires | 3.61× | ||
| 06 | 1. FC Heidenheim | Sports | 3.56× | ||
| 07 | Tipico | Games | 3.12× | ||
| 08 | Frauen-Bundesliga | Sports | 2.93× | ||
| 09 | VfL Bochum | Sports | 2.81× | ||
| 10 | Tour de France | Sports | 2.61× | ||
| 11 | RB Leipzig | Sports | 1.92× | ||
| 12 | Nature | Home & Garden | 1.91× | ||
| 13 | Grilling | Food & Beverages | 1.90× | ||
| 14 | Aral AG | Cars & Mobility | 1.87× | ||
| 15 | Borussia Mönchengladbach | Sports | 1.78× | ||
| 16 | VfB Stuttgart | Sports | 1.76× | ||
| 17 | Ryanair | Travel & Leisure | 1.74× | ||
| 18 | Sparkasse | Business & Career | 1.60× | ||
| 19 | Vacations | Travel & Leisure | 1.58× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Personality of the Capsicum audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34× | |
| Risk Appetite | THRILL | 1.34× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Individualism | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Frequently asked questions
How many fans does Capsicum have in Germany?
Capsicum has an estimated audience of 700,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Capsicum fans?
63.6% of Capsicum fans are female, 36.4% are male, with an average age of 40.3 years.
Which brands do Capsicum fans like most?
Capsicum fans show strongest brand affinity for Lindsey Vonn (4.78×), Tipico (3.12×), and Nature (1.91×) over the country average.
Where do Capsicum fans live in Germany?
Capsicum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Capsicum fans also like?
Beyond Capsicum itself, the audience over-indexes on Tipico (3.12×), Nature (1.91×), Ryanair (1.74×), and Tour de France (2.61×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Capsicum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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