Capsicum Audience in United States

Capsicum has an estimated audience of 1,472,595 people in United States. 69.5% are female, 30.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Grilling, Organic food, Local food, Snack food, Microwave oven.

The average Capsicum fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grilling, Organic food, Local food, with strongest over-indexing on Grilling (1.59× the country average). Demographically, the Capsicum audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Capsicum fans

Demographic split for Capsicum audience in United States
MetricValue
Female69.5%
Male30.5%
Average age40.5
Estimated audience size1,472,595

Audience persona

The typical Capsicum fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Grilling.

Top regions in United States

Top regions ranked by reach for Capsicum in United States
RegionReachAffinity
California197,0321.22×
Texas135,9421.07×
Florida90,6210.91×
New York90,1451.1×
Illinois53,4781.09×
Pennsylvania46,2530.93×
Washington41,6421.41×
Georgia40,8300.9×
Ohio40,6290.9×
North Carolina39,5020.89×
Michigan38,7991.01×
Virginia36,8721.03×
New Jersey34,9350.93×
Massachusetts32,5171.12×
Arizona31,0301.03×
Colorado26,9001.16×
Tennessee26,1310.88×
Indiana25,8070.96×
Maryland24,9860.99×
Oregon24,2111.43×
Missouri23,3590.98×
Minnesota21,4961.02×
Wisconsin21,0860.95×
South Carolina19,8310.9×
Alabama16,7660.81×
Kentucky16,3570.89×
Louisiana15,9290.84×
Utah15,4631.17×
Oklahoma15,1880.93×
Connecticut14,1360.96×
Nevada13,8950.98×
Iowa12,0580.99×
Kansas11,8421.02×
Arkansas11,3680.94×
Hawaii9,7931.55×
Mississippi8,3720.69×
Idaho7,9701.08×
Nebraska6,8190.92×
New Mexico6,8120.92×
New Hampshire5,9901.03×
Maine5,9231.12×
West Virginia5,4430.79×
Washington, District of Columbia5,3061.2×
Montana4,1121.01×
Rhode Island4,0740.87×
Alaska3,6451.16×
Delaware3,4700.85×
South Dakota2,7370.8×
North Dakota2,6350.87×
Vermont2,5781×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capsicum audience
BrandAffinityCategory
Grilling1.59×Food & Beverages
Organic food1.51×Food & Beverages
Local food1.65×Food & Beverages
Snack food1.51×Food & Beverages
Microwave oven1.63×Home & Garden
Steakhouse1.69×Food & Beverages
Street food1.59×Food & Beverages
Gluten-free diet1.58×Food & Beverages
Garden centre2.62×Home & Garden
QVC1.68×Movies & TV
Smoothie1.8×Food & Beverages
Potato chip1.96×Food & Beverages
Online food ordering1.56×Food & Beverages
Slow cooker1.77×Food & Beverages
Smoked meat2.02×Food & Beverages
Low-carbohydrate diet1.7×Food & Beverages
Jean Paul Gaultier3.52×Fashion & Accessoires
Sugar substitute1.51×Food & Beverages
Cider1.85×Food & Beverages
Diet food1.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capsicum audience
TraitClusterScore
IndulgenceJOY1.61
Family OrientationCONSERVATISM1.49
Healthy LifestyleBALANCE1.32
Convenience OrientationPREMIUM1.29
Price SensitivityPREMIUM1.28
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Capsicum
CountryShare
United States23.6%
Italy18.3%
Germany11.2%

See Capsicum audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Capsicum have in United States?

Capsicum has an estimated audience of 1,472,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Capsicum fans?

69.5% of Capsicum fans are female, 30.5% are male, with an average age of 40.5 years.

Which brands do Capsicum fans like most?

Capsicum fans show strongest brand affinity for Grilling (1.59×), Organic food (1.51×), and Local food (1.65×) over the country average.

Where do Capsicum fans live in United States?

Capsicum fans in United States are most concentrated in California (reach 197,032), Texas (reach 135,942), and Florida (reach 90,621). These three regions account for the largest share of the active audience.

What other brands do Capsicum fans also like?

Beyond Capsicum itself, the audience over-indexes on Organic food (1.51×), Local food (1.65×), Snack food (1.51×), and Microwave oven (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capsicum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.