Rascasse Audience Intelligence

Capsicum Audience in United States

A data profile of the people who buy, follow and care about Capsicum in United States — modelled from more than twelve digital signal sources. Capsicum has an estimated audience of 1,472,595 people in United States.

#34among Vegetable in United States#7359among Topic in United States#1063in Food & Beverages

The average Capsicum fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Recipes, Barbecue, Alcoholic beverages, with strongest over-indexing on Recipes (1.7× the country average).

Demographically, the Capsicum audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capsicum fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Recipes.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capsicum profile in United States.

Audience size
1.5M
in United States
Gender
69.5%♀
30.5% male
Age
40.5
average years
Country rank
#18013
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capsicum fans

69.5% are female, 30.5% are male, average age 40.5.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Capsicum audience in United States
MetricValue
Female69.5%
Male30.5%
Average age40.5
Estimated audience size1,472,595
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Capsicum audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3917%
40-4924%
50+23%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Capsicum audience comes from United States.

Worldwide audience distribution share by country for Capsicum
CountryShare
United States23.6%
Italy18.3%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capsicum audience in United States is strongest.

Fig. 05

Top regions by affinity

Capsicum fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K1.47×
02Oregon~20K1.36×
03Washington~40K1.31×
04Alaska~4K1.22×
05California~200K1.15×
06Maine~6K1.12×
07Washington, District of Columbia~5K1.12×
08Utah~10K1.11×
09Massachusetts~30K1.10×
10Colorado~30K1.09×
11Idaho~8K1.09×
12New York~90K1.07×
13New Hampshire~6K1.07×
14Vermont~3K1.07×
15Montana~4K1.05×
16Texas~100K1.01×
17Illinois~50K1.01×
18Virginia~40K1.01×
19Kansas~10K1.01×
20Arizona~30K1.00×
21Maryland~30K1.00×
22Minnesota~20K1.00×
23Iowa~10K0.99×
24Michigan~40K0.98×
25Missouri~20K0.98×
26Connecticut~10K0.98×
27Nevada~10K0.98×
28Wisconsin~20K0.97×
29Arkansas~10K0.97×
30North Dakota~3K0.97×
31Indiana~30K0.95×
32Pennsylvania~50K0.94×
33Oklahoma~20K0.94×
34New Mexico~7K0.94×
35New Jersey~30K0.93×
36Nebraska~7K0.93×
37Rhode Island~4K0.92×
38Delaware~4K0.90×
39South Dakota~3K0.90×
40Georgia~40K0.89×
41Tennessee~30K0.89×
42Kentucky~20K0.89×
43Ohio~40K0.88×
44North Carolina~40K0.88×
45West Virginia~6K0.88×
46Florida~90K0.87×
47South Carolina~20K0.86×
48Louisiana~20K0.86×
49Alabama~20K0.83×
50Mississippi~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Capsicum, United States
0.78×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capsicum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capsicum audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.39×
02Microwave ovenHome & Garden3.12×
03CocktailFood & Beverages2.21×
04BakeryFood & Beverages2.17×
05GrillingFood & Beverages2.02×
06BarbecueFood & Beverages1.99×
07Trader Joe'sShopping1.94×
08Burger KingFood & Beverages1.90×
09VeganismFood & Beverages1.81×
10WineFood & Beverages1.78×
11Home AppliancesHome & Garden1.75×
12RecipesFood & Beverages1.70×
13BeerFood & Beverages1.69×
14PinterestInternet & Social Media1.65×
15Nonprofit organizationPolitics & Society1.63×
16FurnitureHome & Garden1.58×
17EBayShopping1.57×
18Beauty salonsBeauty & Wellness1.52×
19CouponsShopping1.51×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capsicum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capsicum audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.35×
TraditionCONSERVATISM1.65×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capsicum audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capsicum have in United States?

Capsicum has an estimated audience of 1,472,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Capsicum fans?

69.5% of Capsicum fans are female, 30.5% are male, with an average age of 40.5 years.

03

Which brands do Capsicum fans like most?

Capsicum fans show strongest brand affinity for Recipes (1.7×), Barbecue (1.99×), and Alcoholic beverages (1.5×) over the country average.

04

Where do Capsicum fans live in United States?

Capsicum fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Capsicum fans also like?

Beyond Capsicum itself, the audience over-indexes on Barbecue (1.99×), Alcoholic beverages (1.5×), Wine (1.78×), and Pinterest (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Capsicum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capsicum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →