Potato Audience in Germany
Potato has an estimated audience of 905,757 people in Germany. 62.1% are female, 37.9% are male, average age 39.8. Top brand affinities: Jotex, Western Union, Satire, Netto Marken-Discount, Thomas Gottschalk.
Top brand affinities include Jotex, Western Union, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Potato audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Potato fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 39.8 |
| Estimated audience size | 905,757 |
Audience persona
The typical Potato fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6.77× | Business & Career |
| Satire | 5.7× | Literature |
| Netto Marken-Discount | 2.9× | Shopping |
| Thomas Gottschalk | 4.31× | Movies & TV |
| Tagesschau | 2.32× | Movies & TV |
| Migros | 12.41× | Shopping |
| ICloud | 4.78× | Technology & Electronics |
| Pets | 1.77× | Pets & Animals |
| German television comedy | 5.51× | Movies & TV |
| Real property | 4.35× | Home & Garden |
| Catering | 4.17× | Food & Beverages |
| Automobiles | 1.78× | Cars & Mobility |
| Gourmet Foods | 4.56× | Food & Beverages |
| Sziget Festival | 16.46× | Music & Radio |
| Transfermarkt | 2.2× | Sports |
| Italo disco | 6.79× | Music & Radio |
| Headphones | 4.07× | Technology & Electronics |
| Spiegel Online | 1.57× | News |
| Westdeutscher Rundfunk | 2.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.39 |
| Convenience Orientation | PREMIUM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.7% |
| Taiwan | 4.3% |
See Potato audiences in other countries
More Vegetable audiences in Germany
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
- Broccoli (545,890)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.