Rascasse Audience Intelligence

Potato Audience in Germany

A data profile of the people who buy, follow and care about Potato in Germany — modelled from more than twelve digital signal sources. Potato has an estimated audience of 905,757 people in Germany.

#1among Vegetable in Germany#3352among Topic in Germany#346in Food & Beverages

The average Potato fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Netto Marken-Discount, Tagesschau, Dracula Untold, with strongest over-indexing on Netto Marken-Discount (3.19× the country average).

Demographically, the Potato audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Potato fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Netto Marken-Discount.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potato profile in Germany.

Audience size
906K
in Germany
Gender
62.1%♀
37.9% male
Age
39.8
average years
Country rank
#7097
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Potato fans

62.1% are female, 37.9% are male, average age 39.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Potato audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age39.8
Estimated audience size905,757
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Potato audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Potato audience comes from Germany.

Worldwide audience distribution share by country for Potato
CountryShare
United States23.8%
United Kingdom5.7%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potato audience in Germany is strongest.

Fig. 05

Top regions by affinity

Potato fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.11×
02Berlin~40K1.09×
03Brandenburg~30K1.09×
04Rheinland-Pfalz~50K1.05×
05Thüringen~20K1.04×
06Bremen~8K1.03×
07Nordrhein-Westfalen~200K1.02×
08Hessen~70K1.01×
09Schleswig-Holstein~30K1.00×
10Sachsen-Anhalt~20K0.99×
11Hamburg~20K0.99×
12Bayern~100K0.97×
13Sachsen~40K0.96×
14Baden-Württemberg~100K0.95×
15Saarland~10K0.94×
16Mecklenburg-Vorpommern~20K0.93×
Fig. 06

Affinity by region

Affinity by region — Potato, Germany
0.93×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potato audience
#·InterestCategoryAffinity×
01Dracula UntoldMovies & TV19.72×
02BiedronkaShopping19.72×
03Noodle soupFood & Beverages14.59×
04Sziget FestivalMusic & Radio13.03×
05Saving Private RyanMovies & TV10.73×
06High School DxDMovies & TV10.66×
07UniFiTechnology & Electronics10.03×
08MigrosShopping8.10×
09BeekeeperFood & Beverages7.11×
10AnkerkrautFood & Beverages6.16×
11Ford RangerCars & Mobility5.90×
12Non-alcoholic beverageFood & Beverages3.68×
13Gourmet FoodsFood & Beverages3.29×
14Netto Marken-DiscountShopping3.19×
15FocusNews2.07×
16TagesschauMovies & TV1.93×
17RedditInternet & Social Media1.82×
18Müller (company)Food & Beverages1.69×
19KitchenHome & Garden1.57×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potato audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.27×
Convenience OrientationPREMIUM1.66×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potato audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.78×
Career OrientationPOWER0.88×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Potato have in Germany?

Potato has an estimated audience of 905,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Potato fans?

62.1% of Potato fans are female, 37.9% are male, with an average age of 39.8 years.

03

Which brands do Potato fans like most?

Potato fans show strongest brand affinity for Netto Marken-Discount (3.19×), Tagesschau (1.93×), and Dracula Untold (19.72×) over the country average.

04

Where do Potato fans live in Germany?

Potato fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Potato fans also like?

Beyond Potato itself, the audience over-indexes on Tagesschau (1.93×), Dracula Untold (19.72×), Biedronka (19.72×), and Migros (8.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Potato audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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