Rascasse Audience Intelligence

Leaf vegetable Audience in United States

A data profile of the people who buy, follow and care about Leaf vegetable in United States — modelled from more than twelve digital signal sources. Leaf vegetable has an estimated audience of 4,566,221 people in United States.

#14among Vegetable in United States#4000among Topic in United States#480in Food & Beverages

The average Leaf vegetable fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Trader Joe's, with strongest over-indexing on Microwave oven (5.8× the country average).

Demographically, the Leaf vegetable audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leaf vegetable fan in United States is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leaf vegetable profile in United States.

Audience size
4.6M
in United States
Gender
68.6%♀
31.4% male
Age
45.5
average years
Country rank
#7222
Topic in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leaf vegetable fans

68.6% are female, 31.4% are male, average age 45.5.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Leaf vegetable audience in United States
MetricValue
Female68.6%
Male31.4%
Average age45.5
Estimated audience size4,566,221
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Leaf vegetable audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Leaf vegetable audience comes from United States.

Worldwide audience distribution share by country for Leaf vegetable
CountryShare
United States27.8%
France8.4%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leaf vegetable audience in United States is strongest.

Fig. 05

Top regions by affinity

Leaf vegetable fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K1.29×
02West Virginia~30K1.23×
03Missouri~90K1.20×
04New Mexico~30K1.18×
05Maine~20K1.17×
06Oregon~60K1.16×
07Indiana~90K1.13×
08Vermont~9K1.13×
09Michigan~100K1.12×
10New Hampshire~20K1.12×
11Arizona~100K1.11×
12Idaho~30K1.11×
13North Dakota~10K1.11×
14Montana~10K1.09×
15South Dakota~10K1.08×
16North Carolina~100K1.02×
17Wisconsin~70K1.02×
18South Carolina~70K1.02×
19Mississippi~40K1.02×
20Delaware~10K1.02×
21Pennsylvania~200K1.01×
22Alabama~60K1.01×
23Oklahoma~50K1.01×
24Washington~90K1.00×
25Minnesota~60K0.98×
26Arkansas~40K0.98×
27Kansas~40K0.98×
28Hawaii~20K0.98×
29Alaska~10K0.98×
30Illinois~100K0.97×
31Louisiana~60K0.97×
32Iowa~40K0.97×
33Virginia~100K0.96×
34Tennessee~90K0.96×
35Rhode Island~10K0.96×
36Maryland~70K0.94×
37Kentucky~50K0.93×
38Connecticut~40K0.93×
39Nebraska~20K0.91×
40Utah~40K0.90×
41Florida~300K0.89×
42Nevada~40K0.89×
43Georgia~100K0.88×
44Colorado~60K0.86×
45New Jersey~90K0.82×
46Washington, District of Columbia~10K0.81×
47Massachusetts~70K0.80×
48New York~200K0.79×
49Texas~300K0.71×
50California~300K0.64×
Fig. 06

Affinity by region

Affinity by region — Leaf vegetable, United States
0.64×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leaf vegetable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leaf vegetable audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages7.67×
02Urban agricultureBusiness & Career7.07×
03Microwave ovenHome & Garden5.80×
04Non-alcoholic beverageFood & Beverages5.55×
05FertilizerHome & Garden5.36×
06Garden centreHome & Garden4.80×
07Mineral waterFood & Beverages4.12×
08HypermarketShopping3.13×
09Renewable energyBusiness & Career3.02×
10Sustainable energyHome & Garden2.91×
11Rail transportTravel & Leisure2.62×
12Charitable organizationPolitics & Society2.41×
13Hardware storeHome & Garden2.33×
14PharmacyBusiness & Career2.30×
15Trader Joe'sShopping2.25×
16Britney SpearsMusic & Radio2.25×
17Organic foodFood & Beverages2.16×
18GeneticsKids & Family2.15×
19Nonprofit organizationPolitics & Society1.78×
20FlowerHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leaf vegetable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leaf vegetable audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.10×
PatriotismCONSERVATISM2.03×
IndividualismJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leaf vegetable audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Social Media UsageJOY0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leaf vegetable have in United States?

Leaf vegetable has an estimated audience of 4,566,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leaf vegetable fans?

68.6% of Leaf vegetable fans are female, 31.4% are male, with an average age of 45.5 years.

03

Which brands do Leaf vegetable fans like most?

Leaf vegetable fans show strongest brand affinity for Microwave oven (5.8×), Non-alcoholic beverage (5.55×), and Trader Joe's (2.25×) over the country average.

04

Where do Leaf vegetable fans live in United States?

Leaf vegetable fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Leaf vegetable fans also like?

Beyond Leaf vegetable itself, the audience over-indexes on Non-alcoholic beverage (5.55×), Trader Joe's (2.25×), Fertilizer (5.36×), and Organic food (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Leaf vegetable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leaf vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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