Rascasse Audience Intelligence

Fruit salad Audience in United States

A data profile of the people who buy, follow and care about Fruit salad in United States — modelled from more than twelve digital signal sources. Fruit salad has an estimated audience of 2,202,391 people in United States.

#52among Sweet in United States#6008among Topic in United States#799in Food & Beverages

The average Fruit salad fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pret a Manger, Potbelly Sandwich Works, Back to School, with strongest over-indexing on Pret a Manger (94.9× the country average).

Demographically, the Fruit salad audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruit salad fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Pret a Manger.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit salad profile in United States.

Audience size
2.2M
in United States
Gender
65.6%♀
34.4% male
Age
35.0
average years
Country rank
#13184
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit salad fans

65.6% are female, 34.4% are male, average age 35.0.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Fruit salad audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.0
Estimated audience size2,202,391
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Fruit salad audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Fruit salad audience comes from United States.

Worldwide audience distribution share by country for Fruit salad
CountryShare
United States15.3%
Japan9.4%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit salad audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruit salad fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~7K1.33×
02North Dakota~6K1.25×
03Nebraska~10K1.24×
04New Mexico~10K1.24×
05Arkansas~20K1.23×
06Utah~20K1.21×
07Iowa~20K1.21×
08Kansas~20K1.21×
09Mississippi~20K1.19×
10Idaho~10K1.18×
11Oklahoma~30K1.17×
12Missouri~40K1.15×
13Wisconsin~40K1.14×
14West Virginia~10K1.14×
15Alaska~5K1.14×
16Wyoming~4K1.14×
17Minnesota~40K1.13×
18Montana~7K1.10×
19Indiana~40K1.08×
20Ohio~70K1.07×
21Michigan~60K1.05×
22Arizona~50K1.04×
23Kentucky~30K1.02×
24Texas~200K1.01×
25Washington~40K1.01×
26New York~100K0.97×
27Alabama~30K0.96×
28North Carolina~60K0.95×
29Illinois~70K0.94×
30Oregon~20K0.94×
31Pennsylvania~70K0.93×
32Louisiana~30K0.93×
33Tennessee~40K0.91×
34Hawaii~9K0.90×
35Maine~7K0.90×
36Virginia~50K0.89×
37South Carolina~30K0.89×
38Connecticut~20K0.87×
39California~200K0.86×
40Georgia~60K0.86×
41Maryland~30K0.86×
42New Hampshire~7K0.86×
43Colorado~30K0.85×
44Delaware~5K0.83×
45Nevada~20K0.81×
46New Jersey~40K0.76×
47Rhode Island~5K0.75×
48Massachusetts~30K0.72×
49Florida~100K0.66×
50Washington, District of Columbia~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Fruit salad, United States
0.64×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit salad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit salad audience
#·InterestCategoryAffinity×
01Pret a MangerFood & Beverages94.90×
02Toddler bedKids & Family49.90×
03Au Bon PainFood & Beverages36.84×
04Back to SchoolKids & Family34.57×
05Kashi (company)Food & Beverages32.48×
06Potbelly Sandwich WorksFood & Beverages29.95×
07Early childhoodKids & Family27.97×
08headspaceHealth24.64×
09DetoxHealth20.00×
10Low-fat dietFood & Beverages19.29×
11Human nutritionFood & Beverages13.30×
12PBS KidsMovies & TV12.86×
13Firehouse SubsFood & Beverages11.26×
14Jersey Mike's SubsFood & Beverages9.41×
15Infant bedHome & Garden7.80×
16Infant clothingKids & Family7.32×
17Summer vacationTravel & Leisure5.36×
18Healthy habitsHealth4.79×
19Macy'sShopping4.11×
20Google DocsInternet & Social Media3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit salad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit salad audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.34×
Convenience OrientationPREMIUM1.73×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit salad audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Risk AppetiteTHRILL0.55×
Social Media UsageJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit salad have in United States?

Fruit salad has an estimated audience of 2,202,391 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fruit salad fans?

65.6% of Fruit salad fans are female, 34.4% are male, with an average age of 35.0 years.

03

Which brands do Fruit salad fans like most?

Fruit salad fans show strongest brand affinity for Pret a Manger (94.9×), Potbelly Sandwich Works (29.95×), and Back to School (34.57×) over the country average.

04

Where do Fruit salad fans live in United States?

Fruit salad fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit salad fans also like?

Beyond Fruit salad itself, the audience over-indexes on Potbelly Sandwich Works (29.95×), Back to School (34.57×), Human nutrition (13.3×), and Early childhood (27.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Fruit salad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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