Fruit salad Audience in United States

Fruit salad logo

Fruit salad has an estimated audience of 2,202,391 people in United States. 65.6% are female, 34.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Pret a Manger, Potbelly Sandwich Works, Back to School, Human nutrition, Early childhood.

The average Fruit salad fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pret a Manger, Potbelly Sandwich Works, Back to School, with strongest over-indexing on Pret a Manger (94.9× the country average). Demographically, the Fruit salad audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Fruit salad fans

Demographic split for Fruit salad audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.0
Estimated audience size2,202,391

Audience persona

The typical Fruit salad fan in United States is more female, around 35.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pret a Manger.

Top regions in United States

Top regions ranked by reach for Fruit salad in United States
RegionReachAffinity
California219,7030.91×
Texas201,0451.06×
New York127,8921.04×
Florida106,4050.71×
Ohio75,4531.11×
Illinois73,4081×
Pennsylvania69,3710.94×
North Carolina65,6710.99×
Michigan62,5661.09×
Georgia61,2370.9×
Virginia51,0860.95×
Arizona48,4001.08×
Indiana45,9801.14×
Washington45,8591.04×
Tennessee44,1091×
New Jersey42,8460.76×
Missouri41,6801.17×
Wisconsin37,4411.13×
Minnesota35,2601.12×
Maryland33,3710.88×
Massachusetts32,3630.75×
Alabama31,1331.01×
South Carolina30,9200.93×
Colorado30,7780.89×
Kentucky29,5251.07×
Oklahoma28,8271.18×
Louisiana25,9420.91×
Utah23,3491.18×
Oregon22,5460.89×
Arkansas22,2791.23×
Mississippi22,1841.22×
Iowa21,4531.18×
Kansas20,8141.2×
Connecticut19,1480.87×
Nevada17,2960.81×
New Mexico13,6931.24×
Nebraska13,1701.19×
Idaho12,6111.14×
West Virginia11,4071.11×
Hawaii8,2360.87×
New Hampshire7,2330.83×
Maine6,7750.86×
Montana6,5631.07×
South Dakota5,8121.14×
North Dakota5,4261.2×
Alaska5,0661.08×
Rhode Island4,6880.67×
Delaware4,6520.77×
Washington, District of Columbia4,1170.62×
Wyoming3,4461.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit salad audience
BrandAffinityCategory
Pret a Manger94.9×Food & Beverages
Potbelly Sandwich Works29.95×Food & Beverages
Back to School34.57×Kids & Family
Human nutrition13.3×Food & Beverages
Early childhood27.97×Kids & Family
Infant clothing7.32×Kids & Family
Detox20×Health
Firehouse Subs11.26×Food & Beverages
Macy's4.11×Shopping
PBS Kids12.86×Movies & TV
Toddler bed49.9×Kids & Family
Healthy habits4.79×Health
Kashi (company)32.48×Food & Beverages
Google Docs3.53×Internet & Social Media
Summer vacation5.36×Travel & Leisure
Au Bon Pain36.84×Food & Beverages
Infant bed7.8×Home & Garden
Low-fat diet19.29×Food & Beverages
headspace24.64×Health
Lärabar19.84×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit salad audience
TraitClusterScore
Healthy LifestyleBALANCE1.83
IndulgenceJOY1.72
Luxury OrientationPREMIUM1.6
LGBTQ+ IdentityOPEN1.54
Community OrientationOPEN1.54
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Fruit salad
CountryShare
United States15.3%
Japan9.4%
Brazil6.1%

See Fruit salad audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Fruit salad have in United States?

Fruit salad has an estimated audience of 2,202,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruit salad fans?

65.6% of Fruit salad fans are female, 34.4% are male, with an average age of 35.0 years.

Which brands do Fruit salad fans like most?

Fruit salad fans show strongest brand affinity for Pret a Manger (94.9×), Potbelly Sandwich Works (29.95×), and Back to School (34.57×) over the country average.

Where do Fruit salad fans live in United States?

Fruit salad fans in United States are most concentrated in California (reach 219,703), Texas (reach 201,045), and New York (reach 127,892). These three regions account for the largest share of the active audience.

What other brands do Fruit salad fans also like?

Beyond Fruit salad itself, the audience over-indexes on Potbelly Sandwich Works (29.95×), Back to School (34.57×), Human nutrition (13.3×), and Early childhood (27.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.