Au Bon Pain Audience in United States

Au Bon Pain has an estimated audience of 418,809 people in United States. 57.3% are female, 42.7% are male, average age 38.0. Top regions: New York, Florida, Massachusetts. Top brand affinities: Fruit salad, Online food ordering, Voodoo Doughnut, High-net-worth individual, Starbucks.

The average Au Bon Pain fan in United States is 38.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Massachusetts. Top brand affinities include Fruit salad, Online food ordering, Voodoo Doughnut, with strongest over-indexing on Fruit salad (40.96× the country average). Demographically, the Au Bon Pain audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Au Bon Pain fans

Demographic split for Au Bon Pain audience in United States
MetricValue
Female57.3%
Male42.7%
Average age38.0
Estimated audience size418,809

Audience persona

The typical Au Bon Pain fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Fruit salad.

Top regions in United States

Top regions ranked by reach for Au Bon Pain in United States
RegionReachAffinity
New York68,8052.94×
Florida44,8761.58×
Massachusetts30,4193.69×
Indiana25,7713.37×
Pennsylvania23,2941.65×
Texas22,5150.63×
Virginia22,4342.2×
Illinois21,8481.57×
New Jersey19,4511.83×
California18,3680.4×
Maryland16,1992.25×
North Carolina12,9351.03×
Ohio12,1230.94×
Washington, District of Columbia11,3699.03×
Connecticut8,7402.08×
Georgia7,6770.6×
Tennessee5,1300.61×
Michigan4,1790.38×
Missouri4,1250.61×
Washington3,0000.36×
Arizona2,9680.35×
Minnesota2,6410.44×
Rhode Island2,5741.93×
South Carolina2,3860.38×
Colorado2,3130.35×
Alabama2,2470.38×
Wisconsin2,2040.35×
New Hampshire2,1781.32×
Kentucky1,7740.34×
Oregon1,4700.31×
Delaware1,4461.25×
Maine1,2110.81×
Louisiana1,2070.22×
Oklahoma1,1800.25×
Nevada1,1500.28×
Arkansas1,0920.32×
Utah9630.26×
Kansas8590.26×
Iowa8160.24×
West Virginia5500.28×
Vermont5130.7×
Nebraska4780.23×
Mississippi4350.13×
Hawaii4100.23×
New Mexico4070.19×
Idaho3520.17×
Alaska2740.31×
Montana2390.21×
South Dakota2180.23×
North Dakota2120.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Au Bon Pain audience
BrandAffinityCategory
Fruit salad40.96×Food & Beverages
Online food ordering11.1×Food & Beverages
Voodoo Doughnut34.3×Food & Beverages
High-net-worth individual14.44×Business & Career
Starbucks4.97×Food & Beverages
Kitchenware6.98×Home & Garden
Pressure cooking14.9×Home & Garden
Tim Hortons26×Food & Beverages
Uniqlo9.35×Shopping
Houzz10.11×Home & Garden
Caribou Coffee16.03×Food & Beverages
Krispy Kreme7.33×Food & Beverages
Patagonia7.97×Fashion & Accessoires
Jean Paul Gaultier16.7×Fashion & Accessoires
Fast food3.41×Food & Beverages
Family car9.72×Cars & Mobility
Balenciaga7.62×Fashion & Accessoires
Kia Sportage18.38×Cars & Mobility
Nike4.46×Fashion & Accessoires
True Detective5.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Au Bon Pain audience
TraitClusterScore
Luxury OrientationPREMIUM3.43
Convenience OrientationPREMIUM3.39
LGBTQ+ IdentityOPEN3.05
Family OrientationCONSERVATISM2.95
Early Adopter MentalityPOWER2.9
Quality AwarenessPREMIUM2.86

Worldwide distribution

Worldwide audience distribution share by country for Au Bon Pain
CountryShare
United States62.3%
France19.4%
Japan5.4%

See Au Bon Pain audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Au Bon Pain have in United States?

Au Bon Pain has an estimated audience of 418,809 people in United States, concentrated in New York and Florida.

What is the gender split and age of Au Bon Pain fans?

57.3% of Au Bon Pain fans are female, 42.7% are male, with an average age of 38.0 years.

Which brands do Au Bon Pain fans like most?

Au Bon Pain fans show strongest brand affinity for Fruit salad (40.96×), Online food ordering (11.1×), and Voodoo Doughnut (34.3×) over the country average.

Where do Au Bon Pain fans live in United States?

Au Bon Pain fans in United States are most concentrated in New York (reach 68,805), Florida (reach 44,876), and Massachusetts (reach 30,419). These three regions account for the largest share of the active audience.

What other brands do Au Bon Pain fans also like?

Beyond Au Bon Pain itself, the audience over-indexes on Online food ordering (11.1×), Voodoo Doughnut (34.3×), High-net-worth individual (14.44×), and Starbucks (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Au Bon Pain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.