Rascasse Audience Intelligence

Au Bon Pain Target Market in United States

A data profile of the people who buy, follow and care about Au Bon Pain in United States — modelled from more than twelve digital signal sources. Au Bon Pain has an estimated audience of 413,110 people in United States.

#4237among Brand in United States#2163in Food & Beverages

The average Au Bon Pain fan in United States is 38.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Pennsylvania.

Top brand affinities include Culver's, Donut King, Fruit salad, with strongest over-indexing on Culver's (27.54× the country average).

Demographically, the Au Bon Pain audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Au Bon Pain fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Culver's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Au Bon Pain profile in United States.

Audience size
413K
in United States
Gender
57.3%♀
42.7% male
Age
38.0
average years
Country rank
#40866
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Au Bon Pain

57.3% are female, 42.7% are male, average age 38.0.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Au Bon Pain audience in United States
MetricValue
Female57.3%
Male42.7%
Average age38.0
Estimated audience size413,110
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Au Bon Pain audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Au Bon Pain audience comes from United States.

Worldwide audience distribution share by country for Au Bon Pain
CountryShare
United States60.9%
France21.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Au Bon Pain audience in United States is strongest.

Fig. 05

Top regions by affinity

Au Bon Pain customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K8.75×
02Indiana~30K3.54×
03Massachusetts~30K3.34×
04New York~70K2.88×
05Florida~70K2.36×
06Maryland~10K2.06×
07Pennsylvania~30K1.99×
08Virginia~20K1.96×
09New Jersey~20K1.93×
10Connecticut~8K1.92×
11Illinois~20K1.66×
12Rhode Island~2K1.62×
13New Hampshire~2K1.22×
14Delaware~1K1.11×
15Missouri~7K1.05×
16Ohio~10K0.96×
17North Carolina~10K0.94×
18Vermont<1K0.89×
19Maine~1K0.87×
20Alaska<1K0.86×
21South Dakota<1K0.85×
22North Dakota<1K0.85×
23Montana<1K0.84×
24Idaho~2K0.79×
25Mississippi~3K0.78×
26West Virginia~1K0.76×
27Hawaii~1K0.76×
28New Mexico~2K0.74×
29Nebraska~2K0.73×
30Arkansas~2K0.66×
31Iowa~2K0.65×
32Kansas~2K0.65×
33Oklahoma~3K0.63×
34Tennessee~5K0.61×
35Alabama~4K0.61×
36Louisiana~3K0.61×
37Utah~2K0.61×
38Kentucky~3K0.59×
39Nevada~2K0.59×
40Georgia~7K0.58×
41Oregon~3K0.56×
42South Carolina~3K0.55×
43Minnesota~3K0.55×
44Texas~20K0.54×
45Wisconsin~3K0.53×
46Colorado~3K0.50×
47Michigan~5K0.48×
48Arizona~4K0.48×
49Washington~4K0.47×
50California~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Au Bon Pain, United States
0.38×1.00×8.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Au Bon Pain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Au Bon Pain audience
#·InterestCategoryAffinity×
01Donut KingFood & Beverages112.50×
02Fruit saladFood & Beverages36.84×
03Voodoo DoughnutFood & Beverages36.66×
04Soho House (club)Business & Career29.57×
05Culver'sFood & Beverages27.54×
06CinnabonFood & Beverages25.74×
07AsurionBusiness & Career23.97×
08Key FoodShopping20.03×
09Caribou CoffeeFood & Beverages19.99×
10Pressure cookingHome & Garden18.77×
11High-net-worth individualBusiness & Career16.94×
12Family carCars & Mobility12.53×
13Online food orderingFood & Beverages8.77×
14True DetectiveMovies & TV7.67×
15Krispy KremeFood & Beverages6.79×
16PastryFood & Beverages5.49×
17KitchenwareHome & Garden4.89×
18StarbucksFood & Beverages3.78×
19Burger KingFood & Beverages3.73×
20IKEAHome & Garden3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Au Bon Pain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Au Bon Pain audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.39×
IndulgenceJOY2.97×
Luxury OrientationPREMIUM2.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Au Bon Pain audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.66×
TraditionCONSERVATISM0.71×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Au Bon Pain's target market in United States?

Au Bon Pain's target market in United States covers an estimated 413,110 people, concentrated in New York and Florida.

02

What is the gender split and age of Au Bon Pain customers?

57.3% of the Au Bon Pain audience are female, 42.7% are male, with an average age of 38.0 years.

03

Which brands do Au Bon Pain fans like most?

Au Bon Pain fans show strongest brand affinity for Culver's (27.54×), Donut King (112.5×), and Fruit salad (36.84×) over the country average.

04

Where do Au Bon Pain fans live in United States?

Au Bon Pain fans in United States are most concentrated in New York (reach ~70K), Florida (reach ~70K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Au Bon Pain fans also like?

Beyond Au Bon Pain itself, the audience over-indexes on Donut King (112.5×), Fruit salad (36.84×), High-net-worth individual (16.94×), and Voodoo Doughnut (36.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Au Bon Pain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Au Bon Pain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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