Rascasse Audience Intelligence

Cinnabon Target Market in United States

A data profile of the people who buy, follow and care about Cinnabon in United States — modelled from more than twelve digital signal sources. Cinnabon has an estimated audience of 3,326,979 people in United States.

#58among Restaurants in United States#984among Brand in United States#609in Food & Beverages

The average Cinnabon fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Panda Express, Culver's, Voodoo Doughnut, with strongest over-indexing on Panda Express (21.21× the country average).

Demographically, the Cinnabon audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cinnabon fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cinnabon profile in United States.

Audience size
3.3M
in United States
Gender
63.4%♀
36.6% male
Age
38.7
average years
Country rank
#9426
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cinnabon

63.4% are female, 36.6% are male, average age 38.7.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Cinnabon audience in United States
MetricValue
Female63.4%
Male36.6%
Average age38.7
Estimated audience size3,326,979
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Cinnabon audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Cinnabon audience comes from United States.

Worldwide audience distribution share by country for Cinnabon
CountryShare
United States44.2%
Saudi Arabia14.8%
Egypt4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cinnabon audience in United States is strongest.

Fig. 05

Top regions by affinity

Cinnabon customers by region in United States
#RegionReachAffinity×
01Maryland~100K1.88×
02Hawaii~30K1.87×
03Nevada~60K1.80×
04California~600K1.59×
05New York~300K1.49×
06Michigan~100K1.47×
07Arizona~90K1.44×
08New Jersey~100K1.39×
09Oregon~50K1.36×
10Delaware~10K1.27×
11Illinois~100K1.25×
12Florida~300K1.22×
13Washington~80K1.20×
14Indiana~70K1.20×
15Colorado~60K1.17×
16Wisconsin~60K1.15×
17Texas~300K1.14×
18Georgia~100K1.12×
19Minnesota~50K1.11×
20North Carolina~100K1.10×
21Virginia~90K1.10×
22South Carolina~50K1.10×
23Washington, District of Columbia~10K1.07×
24Utah~30K1.00×
25New Mexico~20K0.97×
26Idaho~20K0.97×
27Ohio~100K0.96×
28Pennsylvania~100K0.95×
29Alaska~6K0.92×
30Tennessee~60K0.91×
31North Dakota~6K0.91×
32Connecticut~30K0.90×
33South Dakota~7K0.89×
34Nebraska~10K0.88×
35Massachusetts~50K0.83×
36Alabama~40K0.82×
37Wyoming~4K0.79×
38Rhode Island~8K0.76×
39Iowa~20K0.74×
40Missouri~40K0.73×
41Kansas~20K0.70×
42Kentucky~30K0.69×
43Oklahoma~20K0.67×
44Arkansas~20K0.64×
45Mississippi~20K0.61×
46Louisiana~20K0.56×
47New Hampshire~7K0.56×
48West Virginia~8K0.55×
49Montana~4K0.45×
50Maine~4K0.35×
Fig. 06

Affinity by region

Affinity by region — Cinnabon, United States
0.35×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cinnabon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cinnabon audience
#·InterestCategoryAffinity×
01Karl Strauss Brewing CompanyBusiness & Career49.40×
02Donut KingFood & Beverages48.45×
03Voodoo DoughnutFood & Beverages43.68×
04Universal CityWalkTravel & Leisure38.04×
05Johnny RocketsFood & Beverages37.96×
06Buca di BeppoFood & Beverages30.01×
07Menchie's Frozen YogurtFood & Beverages28.24×
08Blue Man GroupMusic & Radio27.31×
09Jamba JuiceFood & Beverages24.88×
10CinnamorollMovies & TV23.35×
11Panda ExpressFood & Beverages21.21×
12Cold Stone CreameryFood & Beverages20.92×
13Forrest GumpMovies & TV17.04×
14Culver'sFood & Beverages14.62×
15Universal Studios HollywoodTravel & Leisure9.59×
16Red LobsterFood & Beverages8.92×
17SubwayFood & Beverages6.31×
18Burger KingFood & Beverages4.57×
19StarbucksFood & Beverages4.42×
20Taco BellFood & Beverages4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cinnabon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cinnabon audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
IndulgenceJOY1.24×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cinnabon audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
PatriotismCONSERVATISM0.99×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cinnabon's target market in United States?

Cinnabon's target market in United States covers an estimated 3,326,979 people, concentrated in California and Texas.

02

What is the gender split and age of Cinnabon customers?

63.4% of the Cinnabon audience are female, 36.6% are male, with an average age of 38.7 years.

03

Which brands do Cinnabon fans like most?

Cinnabon fans show strongest brand affinity for Panda Express (21.21×), Culver's (14.62×), and Voodoo Doughnut (43.68×) over the country average.

04

Where do Cinnabon fans live in United States?

Cinnabon fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cinnabon fans also like?

Beyond Cinnabon itself, the audience over-indexes on Culver's (14.62×), Voodoo Doughnut (43.68×), Cold Stone Creamery (20.92×), and Jamba Juice (24.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Cinnabon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnabon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →