Cinnabon Audience in United States

Cinnabon logo

Cinnabon has an estimated audience of 3,209,559 people in United States. 63.4% are female, 36.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Panda Express, Voodoo Doughnut, Jamba Juice, Cold Stone Creamery, Subway.

The average Cinnabon fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panda Express, Voodoo Doughnut, Jamba Juice, with strongest over-indexing on Panda Express (21.21× the country average). Demographically, the Cinnabon audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Cinnabon fans

Demographic split for Cinnabon audience in United States
MetricValue
Female63.4%
Male36.6%
Average age38.7
Estimated audience size3,209,559

Audience persona

The typical Cinnabon fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Cinnabon in United States
RegionReachAffinity
California596,9031.69×
Texas353,4631.28×
Florida273,9841.26×
New York260,6791.45×
Illinois135,9371.27×
Georgia117,3001.19×
North Carolina116,3881.21×
New Jersey114,9121.41×
Pennsylvania114,8651.06×
Michigan113,6411.35×
Maryland103,9241.88×
Ohio95,0090.96×
Arizona92,7701.42×
Virginia91,5231.17×
Washington84,3061.31×
Indiana68,7311.17×
Tennessee61,2300.95×
Colorado60,1641.19×
Nevada56,0321.81×
South Carolina55,5161.15×
Massachusetts53,3770.84×
Wisconsin52,3681.08×
Minnesota50,0851.09×
Oregon48,6291.32×
Missouri37,8820.73×
Alabama36,7440.82×
Utah28,7751×
Connecticut28,7470.89×
Kentucky27,5620.68×
Hawaii26,2501.9×
Louisiana25,7950.62×
Oklahoma23,9320.67×
Kansas17,7650.7×
Arkansas17,4170.66×
Mississippi16,7920.64×
New Mexico15,4370.96×
Iowa15,2740.58×
Idaho15,1470.94×
Nebraska12,8240.8×
Delaware10,7041.21×
Washington, District of Columbia10,2061.06×
Rhode Island8,8250.86×
West Virginia7,3060.49×
New Hampshire7,2760.58×
South Dakota5,5980.75×
North Dakota4,9860.76×
Alaska4,3580.63×
Montana3,4410.39×
Maine3,3470.29×
Wyoming2,8180.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinnabon audience
BrandAffinityCategory
Panda Express21.21×Food & Beverages
Voodoo Doughnut43.68×Food & Beverages
Jamba Juice24.88×Food & Beverages
Cold Stone Creamery20.92×Food & Beverages
Subway6.31×Food & Beverages
Menchie's Frozen Yogurt28.24×Food & Beverages
Forrest Gump17.04×Movies & TV
Karl Strauss Brewing Company49.4×Business & Career
Johnny Rockets37.96×Food & Beverages
Starbucks4.42×Food & Beverages
Buca di Beppo30.01×Food & Beverages
Universal CityWalk38.04×Travel & Leisure
Red Lobster8.92×Food & Beverages
Burger King4.57×Food & Beverages
Taco Bell4.32×Food & Beverages
Cinnamoroll23.35×Movies & TV
Donut King48.45×Food & Beverages
Blue Man Group27.31×Music & Radio
Universal Studios Hollywood9.59×Travel & Leisure
Tony Roma's46.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinnabon audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
Risk AppetiteTHRILL1.57
IndulgenceJOY1.41
Convenience OrientationPREMIUM1.36
Healthy LifestyleBALANCE1.12
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Cinnabon
CountryShare
United States49.3%
Egypt4.6%
Canada3.6%

See Cinnabon audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Cinnabon have in United States?

Cinnabon has an estimated audience of 3,209,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Cinnabon fans?

63.4% of Cinnabon fans are female, 36.6% are male, with an average age of 38.7 years.

Which brands do Cinnabon fans like most?

Cinnabon fans show strongest brand affinity for Panda Express (21.21×), Voodoo Doughnut (43.68×), and Jamba Juice (24.88×) over the country average.

Where do Cinnabon fans live in United States?

Cinnabon fans in United States are most concentrated in California (reach 596,903), Texas (reach 353,463), and Florida (reach 273,984). These three regions account for the largest share of the active audience.

What other brands do Cinnabon fans also like?

Beyond Cinnabon itself, the audience over-indexes on Voodoo Doughnut (43.68×), Jamba Juice (24.88×), Cold Stone Creamery (20.92×), and Subway (6.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnabon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.