Rascasse Audience Intelligence

Forrest Gump Audience in United States

A data profile of the people who buy, follow and care about Forrest Gump in United States — modelled from more than twelve digital signal sources. Forrest Gump has an estimated audience of 4,967,876 people in United States.

#10among Comedy in United States#205among Movie / TV Show / Series in United States#678in Movies & TV

The average Forrest Gump fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Panda Express, FlightAware, Jerry Jones, with strongest over-indexing on Panda Express (16.21× the country average).

Demographically, the Forrest Gump audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forrest Gump fan in United States is balanced, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Panda Express.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forrest Gump profile in United States.

Audience size
5M
in United States
Gender
52.8%♀
47.2% male
Age
41.2
average years
Country rank
#6748
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forrest Gump viewers

52.8% are female, 47.2% are male, average age 41.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Forrest Gump audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.2
Estimated audience size4,967,876
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Forrest Gump audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Forrest Gump audience comes from United States.

Worldwide audience distribution share by country for Forrest Gump
CountryShare
United States27.5%
Brazil5.3%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forrest Gump audience in United States is strongest.

Fig. 05

Top regions by affinity

Forrest Gump fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.21×
02Alabama~80K1.20×
03Oklahoma~60K1.20×
04Texas~500K1.15×
05Kentucky~70K1.15×
06Arkansas~50K1.14×
07Tennessee~100K1.12×
08Georgia~200K1.11×
09Indiana~100K1.08×
10California~600K1.07×
11Missouri~80K1.07×
12Mississippi~40K1.07×
13Kansas~40K1.07×
14South Carolina~80K1.06×
15Arizona~100K1.05×
16Idaho~30K1.05×
17West Virginia~20K1.05×
18North Carolina~200K1.04×
19Louisiana~70K1.04×
20Ohio~200K1.01×
21New Mexico~20K1.01×
22Iowa~40K1.00×
23Nebraska~20K1.00×
24Florida~300K0.99×
25Virginia~100K0.98×
26Washington~100K0.98×
27Colorado~70K0.98×
28Nevada~50K0.98×
29Montana~10K0.98×
30Pennsylvania~200K0.97×
31Michigan~100K0.97×
32Minnesota~70K0.97×
33Alaska~10K0.97×
34Oregon~50K0.96×
35South Dakota~10K0.96×
36Illinois~200K0.95×
37North Dakota~10K0.95×
38Wisconsin~70K0.94×
39Maine~20K0.94×
40Massachusetts~90K0.91×
41Maryland~80K0.91×
42New Hampshire~20K0.91×
43New Jersey~100K0.90×
44Connecticut~40K0.90×
45New York~200K0.88×
46Hawaii~20K0.88×
47Vermont~8K0.88×
48Washington, District of Columbia~10K0.86×
49Rhode Island~10K0.84×
50Delaware~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Forrest Gump, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forrest Gump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forrest Gump audience
#·InterestCategoryAffinity×
01Karl Strauss Brewing CompanyBusiness & Career39.40×
02Universal CityWalkTravel & Leisure31.20×
03Katie LowesMovies & TV30.79×
04Johnny RocketsFood & Beverages29.58×
05Cameron JordanSports29.17×
06Voodoo DoughnutFood & Beverages28.17×
07Buca di BeppoFood & Beverages23.94×
08Menchie's Frozen YogurtFood & Beverages23.28×
09Jerry JonesSports22.60×
10shawshank redemptionMovies & TV16.92×
11Jamba JuiceFood & Beverages16.76×
12Annette BeningMovies & TV16.54×
13Panda ExpressFood & Beverages16.21×
14FlightAwareTravel & Leisure15.32×
15Cold Stone CreameryFood & Beverages15.30×
16CinnabonFood & Beverages14.62×
17Tommy BahamaFashion & Accessoires13.95×
18Red LobsterFood & Beverages7.00×
19SubwayFood & Beverages4.34×
20Taco BellFood & Beverages3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forrest Gump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forrest Gump audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
CreativityOPEN0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forrest Gump audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.72×
Sports ActivityPOWER0.73×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forrest Gump have in United States?

Forrest Gump has an estimated audience of 4,967,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forrest Gump viewers?

52.8% of Forrest Gump fans are female, 47.2% are male, with an average age of 41.2 years.

03

Which brands do Forrest Gump fans like most?

Forrest Gump fans show strongest brand affinity for Panda Express (16.21×), FlightAware (15.32×), and Jerry Jones (22.6×) over the country average.

04

Where do Forrest Gump fans live in United States?

Forrest Gump fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Forrest Gump fans also like?

Beyond Forrest Gump itself, the audience over-indexes on FlightAware (15.32×), Jerry Jones (22.6×), Katie Lowes (30.79×), and Cold Stone Creamery (15.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Forrest Gump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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