Forrest Gump Audience in United States

Forrest Gump logo

Forrest Gump has an estimated audience of 4,860,182 people in United States. 52.8% are female, 47.2% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Panda Express, FlightAware, Jerry Jones, Katie Lowes, Cold Stone Creamery.

The average Forrest Gump fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panda Express, FlightAware, Jerry Jones, with strongest over-indexing on Panda Express (16.21× the country average). Demographically, the Forrest Gump audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Forrest Gump fans

Demographic split for Forrest Gump audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.2
Estimated audience size4,860,182

Audience persona

The typical Forrest Gump fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Forrest Gump in United States
RegionReachAffinity
California592,6451.11×
Texas497,6061.19×
Florida340,0791.03×
New York257,5470.95×
Georgia172,8401.15×
Pennsylvania162,1900.99×
Illinois160,6200.99×
Ohio154,5651.03×
North Carolina152,9761.05×
Michigan125,8740.99×
Virginia119,3021.01×
Tennessee115,4721.18×
New Jersey112,3270.91×
Arizona105,8261.07×
Washington99,2361.02×
Indiana94,3511.06×
Massachusetts89,2590.93×
Missouri85,3891.09×
Alabama81,0801.19×
Colorado79,6121.04×
South Carolina77,8031.06×
Maryland76,5240.92×
Kentucky71,1201.17×
Wisconsin69,5130.95×
Minnesota68,5040.98×
Louisiana64,9801.04×
Oklahoma64,9771.2×
Oregon55,6251×
Utah52,5291.21×
Nevada48,2691.03×
Arkansas45,2211.13×
Connecticut44,0660.9×
Mississippi42,6561.07×
Kansas40,1151.05×
Iowa39,5240.99×
New Mexico24,3071×
Idaho24,2801×
West Virginia23,4761.04×
Nebraska23,0140.94×
Hawaii17,7060.85×
New Hampshire16,5390.86×
Maine15,6800.9×
Washington, District of Columbia13,1040.9×
Montana12,6820.94×
Rhode Island12,3280.8×
Delaware9,8520.73×
South Dakota9,7970.87×
Alaska9,2070.89×
North Dakota8,9010.89×
Vermont6,9080.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forrest Gump audience
BrandAffinityCategory
Panda Express16.21×Food & Beverages
FlightAware15.32×Travel & Leisure
Jerry Jones22.6×Sports
Katie Lowes30.79×Movies & TV
Cold Stone Creamery15.3×Food & Beverages
Jamba Juice16.76×Food & Beverages
Voodoo Doughnut28.17×Food & Beverages
Menchie's Frozen Yogurt23.28×Food & Beverages
Subway4.34×Food & Beverages
Karl Strauss Brewing Company39.4×Business & Career
Johnny Rockets29.58×Food & Beverages
Universal CityWalk31.2×Travel & Leisure
Buca di Beppo23.94×Food & Beverages
Red Lobster7×Food & Beverages
Taco Bell3.51×Food & Beverages
shawshank redemption16.92×Movies & TV
Jrue Holiday17.85×Sports
Cinnabon14.62×Food & Beverages
Ocean's 1115.5×Movies & TV
Tommy Bahama13.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forrest Gump audience
TraitClusterScore
PatriotismCONSERVATISM1.76
ExtroversionTHRILL1.27
Social Media UsageJOY1.18
Community OrientationOPEN1.11
TraditionCONSERVATISM1.04
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Forrest Gump
CountryShare
United States27.5%
Brazil5.2%
Italy4.9%

See Forrest Gump audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Forrest Gump have in United States?

Forrest Gump has an estimated audience of 4,860,182 people in United States, concentrated in California and Texas.

What is the gender split and age of Forrest Gump fans?

52.8% of Forrest Gump fans are female, 47.2% are male, with an average age of 41.2 years.

Which brands do Forrest Gump fans like most?

Forrest Gump fans show strongest brand affinity for Panda Express (16.21×), FlightAware (15.32×), and Jerry Jones (22.6×) over the country average.

Where do Forrest Gump fans live in United States?

Forrest Gump fans in United States are most concentrated in California (reach 592,645), Texas (reach 497,606), and Florida (reach 340,079). These three regions account for the largest share of the active audience.

What other brands do Forrest Gump fans also like?

Beyond Forrest Gump itself, the audience over-indexes on FlightAware (15.32×), Jerry Jones (22.6×), Katie Lowes (30.79×), and Cold Stone Creamery (15.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forrest Gump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.