Rascasse Audience Intelligence

Menchie's Frozen Yogurt Target Market in United States

A data profile of the people who buy, follow and care about Menchie's Frozen Yogurt in United States — modelled from more than twelve digital signal sources. Menchie's Frozen Yogurt has an estimated audience of 2,138,676 people in United States.

#5among Icecream in United States#1384among Brand in United States#824in Food & Beverages

The average Menchie's Frozen Yogurt fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cold Stone Creamery, Jeni's Splendid Ice Creams, Rita's Italian Ice, with strongest over-indexing on Cold Stone Creamery (43.83× the country average).

Demographically, the Menchie's Frozen Yogurt audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Menchie's Frozen Yogurt fan in United States is more female, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cold Stone Creamery.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Menchie's Frozen Yogurt profile in United States.

Audience size
2.1M
in United States
Gender
70.6%♀
29.4% male
Age
39.5
average years
Country rank
#13529
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Menchie's Frozen Yogurt

70.6% are female, 29.4% are male, average age 39.5.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Menchie's Frozen Yogurt audience in United States
MetricValue
Female70.6%
Male29.4%
Average age39.5
Estimated audience size2,138,676
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Menchie's Frozen Yogurt audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Menchie's Frozen Yogurt audience comes from United States.

Worldwide audience distribution share by country for Menchie's Frozen Yogurt
CountryShare
United States76.1%
Canada17.0%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Menchie's Frozen Yogurt audience in United States is strongest.

Fig. 05

Top regions by affinity

Menchie's Frozen Yogurt customers by region in United States
#RegionReachAffinity×
01Utah~100K6.16×
02Washington~200K5.92×
03Oregon~80K3.56×
04New Mexico~40K3.51×
05Florida~500K3.35×
06Texas~400K2.25×
07Oklahoma~50K2.13×
08California~500K2.10×
09Colorado~60K1.87×
10Alaska~8K1.78×
11Georgia~100K1.70×
12Michigan~90K1.65×
13Arizona~60K1.35×
14Idaho~10K1.32×
15Iowa~20K1.15×
16Nevada~20K1.13×
17Ohio~70K1.10×
18Missouri~30K0.89×
19Tennessee~30K0.85×
20North Dakota~3K0.81×
21Vermont~3K0.80×
22South Dakota~4K0.79×
23West Virginia~7K0.70×
24Pennsylvania~50K0.67×
25Montana~4K0.67×
26Maine~5K0.66×
27Illinois~40K0.65×
28North Carolina~40K0.65×
29Mississippi~10K0.64×
30Delaware~3K0.60×
31South Carolina~20K0.57×
32Rhode Island~4K0.57×
33Nebraska~5K0.54×
34Massachusetts~20K0.52×
35New Hampshire~4K0.51×
36Kentucky~10K0.49×
37Arkansas~8K0.48×
38Washington, District of Columbia~3K0.46×
39Hawaii~4K0.45×
40Kansas~6K0.40×
41New York~40K0.37×
42Alabama~10K0.35×
43Louisiana~8K0.32×
44Connecticut~6K0.32×
45Wisconsin~8K0.26×
46Minnesota~8K0.26×
47Indiana~9K0.24×
48Maryland~8K0.24×
49New Jersey~10K0.23×
50Virginia~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Menchie's Frozen Yogurt, United States
0.22×1.00×6.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Menchie's Frozen Yogurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Menchie's Frozen Yogurt audience
#·InterestCategoryAffinity×
01Sky 1Movies & TV104.28×
02Trophy CupcakesFood & Beverages100.48×
03Rita's Italian IceFood & Beverages50.89×
04Tony Roma'sFood & Beverages50.75×
05Cold Stone CreameryFood & Beverages43.83×
06Pret a MangerFood & Beverages37.00×
07TCBYFood & Beverages33.90×
08YogurtlandFood & Beverages33.62×
09Jeni's Splendid Ice CreamsFood & Beverages30.11×
10PinkberryFood & Beverages25.17×
11SorbetFood & Beverages24.74×
12Frozen dessertFood & Beverages18.84×
13Baskin-RobbinsFood & Beverages14.92×
14Magnum (ice cream)Food & Beverages14.44×
15PopsicleFood & Beverages13.47×
16GelatoFood & Beverages10.54×
17FrappuccinoFood & Beverages9.73×
18Dairy QueenFood & Beverages6.82×
19YogurtFood & Beverages5.80×
20Panda ExpressFood & Beverages3.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Menchie's Frozen Yogurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Menchie's Frozen Yogurt audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.50×
IndulgenceJOY1.40×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Menchie's Frozen Yogurt audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.01×
Early Adopter MentalityPOWER1.01×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Menchie's Frozen Yogurt's target market in United States?

Menchie's Frozen Yogurt's target market in United States covers an estimated 2,138,676 people, concentrated in California and Florida.

02

What is the gender split and age of Menchie's Frozen Yogurt customers?

70.6% of the Menchie's Frozen Yogurt audience are female, 29.4% are male, with an average age of 39.5 years.

03

Which brands do Menchie's Frozen Yogurt fans like most?

Menchie's Frozen Yogurt fans show strongest brand affinity for Cold Stone Creamery (43.83×), Jeni's Splendid Ice Creams (30.11×), and Rita's Italian Ice (50.89×) over the country average.

04

Where do Menchie's Frozen Yogurt fans live in United States?

Menchie's Frozen Yogurt fans in United States are most concentrated in California (reach ~500K), Florida (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Menchie's Frozen Yogurt fans also like?

Beyond Menchie's Frozen Yogurt itself, the audience over-indexes on Jeni's Splendid Ice Creams (30.11×), Rita's Italian Ice (50.89×), Baskin-Robbins (14.92×), and Yogurtland (33.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in United States

See Menchie's Frozen Yogurt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Menchie's Frozen Yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →