Menchie's Frozen Yogurt Audience in United States

Menchie's Frozen Yogurt logo

Menchie's Frozen Yogurt has an estimated audience of 2,009,455 people in United States. 70.6% are female, 29.4% are male, average age 39.5. Top regions: California, Florida, Texas. Top brand affinities: Cold Stone Creamery, Jeni's Splendid Ice Creams, Baskin-Robbins, Rita's Italian Ice, Yogurtland.

The average Menchie's Frozen Yogurt fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Cold Stone Creamery, Jeni's Splendid Ice Creams, Baskin-Robbins, with strongest over-indexing on Cold Stone Creamery (43.83× the country average). Demographically, the Menchie's Frozen Yogurt audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Demographics of Menchie's Frozen Yogurt fans

Demographic split for Menchie's Frozen Yogurt audience in United States
MetricValue
Female70.6%
Male29.4%
Average age39.5
Estimated audience size2,009,455

Audience persona

The typical Menchie's Frozen Yogurt fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Cold Stone Creamery.

Top regions in United States

Top regions ranked by reach for Menchie's Frozen Yogurt in United States
RegionReachAffinity
California479,6712.17×
Florida456,5683.36×
Texas406,9832.36×
Washington237,6065.89×
Utah116,5716.48×
Georgia102,9481.66×
Michigan86,0041.64×
Oregon82,2803.57×
Ohio64,7001.05×
Colorado62,4151.97×
Arizona56,1801.37×
Illinois44,5320.67×
Pennsylvania43,8660.65×
Oklahoma42,2251.89×
North Carolina41,8830.69×
New York39,9750.36×
New Mexico36,1313.59×
Tennessee33,7320.84×
Missouri27,2240.84×
Nevada22,2061.14×
Iowa19,8921.2×
Massachusetts19,3950.49×
South Carolina18,5590.61×
Idaho13,5061.34×
Kentucky10,5690.42×
Mississippi9,5050.57×
New Jersey8,8580.17×
Virginia8,0640.16×
Alaska7,1821.67×
Arkansas6,2420.38×
Louisiana4,5030.17×
Maryland3,8530.11×
Indiana3,7230.1×
Wisconsin3,3690.11×
Minnesota2,6330.09×
Connecticut1,9280.1×
Alabama1,7210.06×
Hawaii1,5300.18×
Kansas1,4380.09×
New Hampshire8580.11×
Washington, District of Columbia6590.11×
Nebraska5740.06×
Rhode Island5380.08×
Delaware4310.08×
Montana4100.07×
Maine3320.05×
West Virginia3290.04×
Wyoming2230.07×
South Dakota1990.04×
Vermont1530.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Menchie's Frozen Yogurt audience
BrandAffinityCategory
Cold Stone Creamery43.83×Food & Beverages
Jeni's Splendid Ice Creams30.11×Food & Beverages
Baskin-Robbins14.92×Food & Beverages
Rita's Italian Ice50.89×Food & Beverages
Yogurtland33.62×Food & Beverages
Sorbet24.74×Food & Beverages
Frozen dessert18.84×Food & Beverages
Pret a Manger37×Food & Beverages
Dairy Queen6.82×Food & Beverages
TCBY33.9×Food & Beverages
Pinkberry25.17×Food & Beverages
Tony Roma's50.75×Food & Beverages
Panda Express3.93×Food & Beverages
Gelato10.54×Food & Beverages
Yogurt5.8×Food & Beverages
Trophy Cupcakes100.48×Food & Beverages
Frappuccino9.73×Food & Beverages
Magnum (ice cream)14.44×Food & Beverages
Popsicle13.47×Food & Beverages
Nothing Bundt Cakes4.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Menchie's Frozen Yogurt audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Risk AppetiteTHRILL1.69
Convenience OrientationPREMIUM1.55
IndulgenceJOY1.41
Family OrientationCONSERVATISM1.41
Healthy LifestyleBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Menchie's Frozen Yogurt
CountryShare
United States83.8%
Canada8.3%
China1.5%

See Menchie's Frozen Yogurt audiences in other countries

More Icecream audiences in United States

Frequently asked questions

How many fans does Menchie's Frozen Yogurt have in United States?

Menchie's Frozen Yogurt has an estimated audience of 2,009,455 people in United States, concentrated in California and Florida.

What is the gender split and age of Menchie's Frozen Yogurt fans?

70.6% of Menchie's Frozen Yogurt fans are female, 29.4% are male, with an average age of 39.5 years.

Which brands do Menchie's Frozen Yogurt fans like most?

Menchie's Frozen Yogurt fans show strongest brand affinity for Cold Stone Creamery (43.83×), Jeni's Splendid Ice Creams (30.11×), and Baskin-Robbins (14.92×) over the country average.

Where do Menchie's Frozen Yogurt fans live in United States?

Menchie's Frozen Yogurt fans in United States are most concentrated in California (reach 479,671), Florida (reach 456,568), and Texas (reach 406,983). These three regions account for the largest share of the active audience.

What other brands do Menchie's Frozen Yogurt fans also like?

Beyond Menchie's Frozen Yogurt itself, the audience over-indexes on Jeni's Splendid Ice Creams (30.11×), Baskin-Robbins (14.92×), Rita's Italian Ice (50.89×), and Yogurtland (33.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Menchie's Frozen Yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.