Rascasse Audience Intelligence

Rita's Italian Ice Target Market in United States

Rita's Italian Ice has an estimated audience of 1.3M people in United States.

#2186among brands in United States#1176in Food & Beverages

The average Rita's Italian Ice fan in United States is 37.2 years old, more female, and lives primarily in Pennsylvania.

Interest is seasonal: March, June and July account for 43% of the year's searches, November is the quietest month.

Most fans live in Pennsylvania, New Jersey, Florida.

Top affinities include CSA Steaua București, FCSB, Turkey Hill Dairy, with strongest over-indexing on CSA Steaua București (454.31× the country average).

Demographically, the Rita's Italian Ice audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

The typical Rita's Italian Ice fan in United States is more female, around 37.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for CSA Steaua București.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
67.9%♀
32.1% male
Age
37.2
average years
Country rank
#20124
among all objects in United States
Fig. 01

Search interest · 12-month trend

+111%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rita's Italian Ice

67.9% are female, 32.1% are male, average age 37.2.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Rita's Italian Ice audience in United States
MetricValue
Female67.9%
Male32.1%
Average age37.2
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Rita's Italian Ice audience in United States
Age bracketShare%
16-2424%
25-3423%
35-4420%
45-5421%
55+13%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Rita's Italian Ice audience comes from United States.

Worldwide audience distribution share by country for Rita's Italian Ice
CountryShare
United States95.0%
Canada0.8%
Philippines0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rita's Italian Ice customers by region in United States
#RegionReachAffinity×
01Delaware~30K7.15×
02Pennsylvania~300K5.44×
03New Jersey~100K3.67×
04Maryland~80K3.38×
05Ohio~80K1.84×
06Connecticut~20K1.64×
07Washington, District of Columbia~4K1.62×
08Virginia~50K1.53×
09South Carolina~30K1.43×
10Florida~100K1.35×
11Michigan~50K1.16×
12North Carolina~40K0.96×
13Kentucky~20K0.96×
14Georgia~40K0.92×
15West Virginia~6K0.87×
16Illinois~40K0.86×
17Indiana~20K0.82×
18Colorado~20K0.81×
19Arizona~20K0.79×
20New York~60K0.76×
21Rhode Island~3K0.76×
22Alaska~2K0.76×
23North Dakota~2K0.74×
24South Dakota~2K0.72×
25California~100K0.71×
26Utah~9K0.71×
27Vermont~2K0.71×
28Alabama~10K0.70×
29Louisiana~10K0.69×
30Montana~3K0.66×
31Massachusetts~20K0.63×
32New Hampshire~3K0.63×
33Texas~50K0.60×
34Tennessee~20K0.60×
35Oklahoma~9K0.59×
36Maine~3K0.59×
37Hawaii~3K0.57×
38Mississippi~6K0.55×
39Idaho~4K0.55×
40Nebraska~4K0.54×
41Minnesota~10K0.53×
42Nevada~7K0.53×
43New Mexico~4K0.53×
44Arkansas~6K0.51×
45Missouri~10K0.49×
46Kansas~6K0.49×
47Iowa~6K0.47×
48Oregon~7K0.40×
49Wisconsin~9K0.39×
50Washington~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Rita's Italian Ice, United States
0.36×1.00×7.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rita's Italian Ice audience vs. the country average
#·InterestCategoryAffinity×
01CSA Steaua BucureștiSports454.31×
02FCSBSports390.25×
03Turkey Hill DairyTopic144.59×
04PopsicleFood & Beverages99.18×
05Carvel Ice CreamFood & Beverages96.03×
06The Writer's CircleLiterature72.85×
07SkipTheDishesFood & Beverages59.74×
08SkinStoreShopping48.26×
09Menchie's Frozen YogurtFood & Beverages42.87×
10Miranda SingsInternet & Social Media24.05×
11SorbetFood & Beverages23.60×
12Jeni's Splendid Ice CreamsFood & Beverages16.36×
13Olga KurylenkoFashion & Accessoires14.78×
14GelatoFood & Beverages14.01×
15Cold Stone CreameryFood & Beverages13.63×
16Frozen dessertFood & Beverages12.62×
17Baskin-RobbinsFood & Beverages6.36×
18Dairy QueenFood & Beverages4.83×
19Wawa Inc.Shopping3.14×
20Ice creamFood & Beverages3.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rita's Italian Ice audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rita's Italian Ice audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.32×
ExtroversionTHRILL1.30×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rita's Italian Ice audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rita's Italian Ice over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ritas-italian-ice-47866” · Methodology