Rita's Italian Ice Audience in United States

Rita's Italian Ice logo

Rita's Italian Ice has an estimated audience of 843,366 people in United States. 67.9% are female, 32.1% are male, average age 36.5. Top regions: Pennsylvania, Florida, New Jersey. Top brand affinities: Popsicle, Turkey Hill Dairy, Menchie's Frozen Yogurt, Carvel Ice Cream, The Writer's Circle.

The average Rita's Italian Ice fan in United States is 36.5 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Florida, New Jersey. Top brand affinities include Popsicle, Turkey Hill Dairy, Menchie's Frozen Yogurt, with strongest over-indexing on Popsicle (99.18× the country average). Demographically, the Rita's Italian Ice audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Rita's Italian Ice fans

Demographic split for Rita's Italian Ice audience in United States
MetricValue
Female67.9%
Male32.1%
Average age36.5
Estimated audience size843,366

Audience persona

The typical Rita's Italian Ice fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Popsicle.

Top regions in United States

Top regions ranked by reach for Rita's Italian Ice in United States
RegionReachAffinity
Pennsylvania150,1625.29×
Florida85,8601.5×
New Jersey73,1533.41×
California71,1900.77×
Texas49,4330.68×
Ohio47,1881.82×
New York35,9740.76×
Maryland33,7842.33×
Virginia30,5991.49×
North Carolina27,6311.09×
Michigan27,5561.25×
Illinois25,4530.91×
Georgia23,2730.9×
South Carolina19,5591.54×
Delaware17,1917.39×
Connecticut16,3531.93×
Arizona15,1080.88×
Indiana15,0530.98×
Colorado12,5510.94×
Massachusetts12,4030.75×
Tennessee10,5650.62×
Kentucky8,0280.76×
Alabama7,8130.66×
Missouri6,2370.46×
Minnesota6,2100.51×
Louisiana6,1100.56×
Washington5,8530.35×
Oklahoma5,0160.54×
Utah4,8760.65×
Nevada3,8640.47×
Wisconsin3,8330.3×
Washington, District of Columbia3,7051.46×
Oregon3,2650.34×
West Virginia2,7420.7×
Iowa2,4230.35×
Kansas2,3570.35×
Mississippi2,2610.33×
Arkansas2,1900.32×
Rhode Island2,0640.77×
New Hampshire1,7990.54×
Nebraska1,6250.38×
Hawaii1,4600.4×
Maine1,3920.46×
New Mexico1,1680.28×
Idaho1,1300.27×
Vermont6850.46×
Montana5410.23×
Alaska4210.23×
South Dakota3620.19×
Wyoming3410.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rita's Italian Ice audience
BrandAffinityCategory
Popsicle99.18×Food & Beverages
Turkey Hill Dairy144.59×
Menchie's Frozen Yogurt42.87×Food & Beverages
Carvel Ice Cream96.03×Food & Beverages
The Writer's Circle72.85×Literature
Sorbet23.6×Food & Beverages
Cold Stone Creamery13.63×Food & Beverages
Gelato14.01×Food & Beverages
Jeni's Splendid Ice Creams16.36×Food & Beverages
Frozen dessert12.62×Food & Beverages
Dairy Queen4.83×Food & Beverages
SkipTheDishes59.74×Food & Beverages
SkinStore48.26×Shopping
Olga Kurylenko14.78×Fashion & Accessoires
FC Steaua București390.25×Sports
Baskin-Robbins6.36×Food & Beverages
Wawa Inc.3.14×Shopping
Miranda Sings24.05×Internet & Social Media
Ice cream3.08×Food & Beverages
Smoking (rolling paper)13.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rita's Italian Ice audience
TraitClusterScore
Healthy LifestyleBALANCE1.62
Community OrientationOPEN1.41
ExtroversionTHRILL1.37
Convenience OrientationPREMIUM1.27
IndulgenceJOY1.24
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Rita's Italian Ice
CountryShare
United States93.9%
United Kingdom0.9%
China0.9%

See Rita's Italian Ice audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Rita's Italian Ice have in United States?

Rita's Italian Ice has an estimated audience of 843,366 people in United States, concentrated in Pennsylvania and Florida.

What is the gender split and age of Rita's Italian Ice fans?

67.9% of Rita's Italian Ice fans are female, 32.1% are male, with an average age of 36.5 years.

Which brands do Rita's Italian Ice fans like most?

Rita's Italian Ice fans show strongest brand affinity for Popsicle (99.18×), Turkey Hill Dairy (144.59×), and Menchie's Frozen Yogurt (42.87×) over the country average.

Where do Rita's Italian Ice fans live in United States?

Rita's Italian Ice fans in United States are most concentrated in Pennsylvania (reach 150,162), Florida (reach 85,860), and New Jersey (reach 73,153). These three regions account for the largest share of the active audience.

What other brands do Rita's Italian Ice fans also like?

Beyond Rita's Italian Ice itself, the audience over-indexes on Turkey Hill Dairy (144.59×), Menchie's Frozen Yogurt (42.87×), Carvel Ice Cream (96.03×), and The Writer's Circle (72.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita's Italian Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.