Rascasse Audience Intelligence

Rita's Italian Ice Target Market in United States

A data profile of the people who buy, follow and care about Rita's Italian Ice in United States — modelled from more than twelve digital signal sources. Rita's Italian Ice has an estimated audience of 973,197 people in United States.

#2463among Brand in United States#1343in Food & Beverages

The average Rita's Italian Ice fan in United States is 36.5 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Florida.

Top brand affinities include Popsicle, FC Steaua București, Turkey Hill Dairy, with strongest over-indexing on Popsicle (99.18× the country average).

Demographically, the Rita's Italian Ice audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rita's Italian Ice fan in United States is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Popsicle.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rita's Italian Ice profile in United States.

Audience size
973K
in United States
Gender
67.9%♀
32.1% male
Age
36.5
average years
Country rank
#24122
Brand in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rita's Italian Ice

67.9% are female, 32.1% are male, average age 36.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Rita's Italian Ice audience in United States
MetricValue
Female67.9%
Male32.1%
Average age36.5
Estimated audience size973,197
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Rita's Italian Ice audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Rita's Italian Ice audience comes from United States.

Worldwide audience distribution share by country for Rita's Italian Ice
CountryShare
United States94.5%
United Kingdom0.9%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rita's Italian Ice audience in United States is strongest.

Fig. 05

Top regions by affinity

Rita's Italian Ice customers by region in United States
#RegionReachAffinity×
01Delaware~20K7.15×
02Pennsylvania~200K5.44×
03New Jersey~80K3.67×
04Maryland~50K3.38×
05Ohio~50K1.84×
06Connecticut~10K1.64×
07Washington, District of Columbia~4K1.62×
08Virginia~30K1.53×
09South Carolina~20K1.43×
10Florida~80K1.35×
11Michigan~30K1.16×
12North Carolina~20K0.96×
13Kentucky~10K0.96×
14Georgia~20K0.92×
15West Virginia~3K0.87×
16Illinois~20K0.86×
17Indiana~10K0.82×
18Colorado~10K0.81×
19Arizona~10K0.79×
20New York~40K0.76×
21Rhode Island~2K0.76×
22Alaska~1K0.76×
23North Dakota~1K0.74×
24South Dakota~1K0.72×
25California~70K0.71×
26Utah~5K0.71×
27Vermont~1K0.71×
28Alabama~8K0.70×
29Louisiana~7K0.69×
30Montana~2K0.66×
31Massachusetts~10K0.63×
32New Hampshire~2K0.63×
33Texas~40K0.60×
34Tennessee~10K0.60×
35Oklahoma~6K0.59×
36Maine~2K0.59×
37Hawaii~2K0.57×
38Mississippi~4K0.55×
39Idaho~2K0.55×
40Nebraska~2K0.54×
41Minnesota~6K0.53×
42Nevada~4K0.53×
43New Mexico~2K0.53×
44Arkansas~4K0.51×
45Missouri~7K0.49×
46Kansas~3K0.49×
47Iowa~3K0.47×
48Oregon~4K0.40×
49Wisconsin~5K0.39×
50Washington~6K0.36×
Fig. 06

Affinity by region

Affinity by region — Rita's Italian Ice, United States
0.36×1.00×7.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rita's Italian Ice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rita's Italian Ice audience
#·InterestCategoryAffinity×
01CSA Steaua BucureștiSports454.31×
02FC Steaua BucureștiSports390.25×
03Turkey Hill DairyTopic144.59×
04PopsicleFood & Beverages99.18×
05Carvel Ice CreamFood & Beverages96.03×
06The Writer's CircleLiterature72.85×
07SkipTheDishesFood & Beverages59.74×
08SkinStoreShopping48.26×
09Menchie's Frozen YogurtFood & Beverages42.87×
10Miranda SingsInternet & Social Media24.05×
11SorbetFood & Beverages23.60×
12Jeni's Splendid Ice CreamsFood & Beverages16.36×
13Olga KurylenkoFashion & Accessoires14.78×
14GelatoFood & Beverages14.01×
15Cold Stone CreameryFood & Beverages13.63×
16Frozen dessertFood & Beverages12.62×
17Baskin-RobbinsFood & Beverages6.36×
18Dairy QueenFood & Beverages4.83×
19Wawa Inc.Shopping3.14×
20Ice creamFood & Beverages3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rita's Italian Ice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rita's Italian Ice audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.32×
ExtroversionTHRILL1.30×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rita's Italian Ice audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rita's Italian Ice's target market in United States?

Rita's Italian Ice's target market in United States covers an estimated 973,197 people, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Rita's Italian Ice customers?

67.9% of the Rita's Italian Ice audience are female, 32.1% are male, with an average age of 36.5 years.

03

Which brands do Rita's Italian Ice fans like most?

Rita's Italian Ice fans show strongest brand affinity for Popsicle (99.18×), FC Steaua București (390.25×), and Turkey Hill Dairy (144.59×) over the country average.

04

Where do Rita's Italian Ice fans live in United States?

Rita's Italian Ice fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rita's Italian Ice fans also like?

Beyond Rita's Italian Ice itself, the audience over-indexes on FC Steaua București (390.25×), Turkey Hill Dairy (144.59×), CSA Steaua București (454.31×), and Menchie's Frozen Yogurt (42.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Rita's Italian Ice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita's Italian Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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