Frozen dessert Audience in United States

Frozen dessert has an estimated audience of 4,112,241 people in United States. 60.4% are female, 39.6% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Depop, Enterprise Rent-A-Car, Circle K.

The average Frozen dessert fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Depop, with strongest over-indexing on Indeed.com (11.99× the country average). Demographically, the Frozen dessert audience skews more female with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Frozen dessert fans

Demographic split for Frozen dessert audience in United States
MetricValue
Female60.4%
Male39.6%
Average age37.8
Estimated audience size4,112,241

Audience persona

The typical Frozen dessert fan in United States is more female, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Frozen dessert in United States
RegionReachAffinity
California505,7921.12×
Texas365,8161.03×
Florida256,0590.92×
New York202,4820.88×
Ohio172,2341.36×
Illinois151,4661.11×
Pennsylvania144,0931.04×
Georgia134,7321.06×
North Carolina133,6881.08×
Michigan121,6011.13×
Virginia111,3611.11×
Tennessee101,5831.23×
New Jersey95,6110.91×
Missouri88,4621.33×
Indiana79,1421.05×
Washington79,0900.96×
South Carolina71,4121.15×
Maryland70,3591×
Massachusetts70,3250.87×
Arizona68,1420.81×
Louisiana65,3481.23×
Wisconsin63,1981.02×
Kentucky59,8851.16×
Colorado58,5660.9×
Minnesota55,1140.94×
Oklahoma51,8351.14×
Alabama47,5900.83×
Oregon43,1300.91×
Arkansas41,8651.24×
Nevada40,5471.02×
Connecticut40,2550.98×
Mississippi39,3431.16×
Kansas37,5821.16×
Utah37,5481.02×
Iowa31,9230.94×
Hawaii24,8731.41×
Nebraska21,3101.03×
West Virginia18,9160.99×
New Mexico17,7610.86×
Idaho17,1390.83×
New Hampshire15,5860.96×
Maine15,3251.04×
Rhode Island11,0750.85×
Delaware10,4270.92×
Montana9,3150.82×
South Dakota7,6620.81×
Washington, District of Columbia7,5280.61×
North Dakota7,1610.85×
Vermont5,8650.81×
Alaska5,6990.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen dessert audience
BrandAffinityCategory
Indeed.com11.99×Business & Career
Google Maps10.92×Internet & Social Media
Depop25.62×Fashion & Accessoires
Enterprise Rent-A-Car11.43×Cars & Mobility
Circle K12.51×Shopping
Capital One6.88×Business & Career
Google News9.86×News
Kia Sportage32.73×Cars & Mobility
DuckDuckGo13.25×Internet & Social Media
Beetlejuice7.02×Movies & TV
Khan Academy12.05×Business & Career
StubHub12.2×Travel & Leisure
AccuWeather8.55×Home & Garden
Jollibee14.22×Food & Beverages
Specialty coffee13.82×Food & Beverages
Forrest Gump16.7×Movies & TV
DocuSign13.29×Technology & Electronics
Olivia Wilde20.64×Movies & TV
ICloud10.61×Technology & Electronics
Google Earth11.17×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen dessert audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
Pet OwnershipJOY1.8
Community OrientationOPEN1.73
IndulgenceJOY1.7
Convenience OrientationPREMIUM1.59
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Frozen dessert
CountryShare
United States31.1%
Italy8.3%
India6.7%

See Frozen dessert audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Frozen dessert have in United States?

Frozen dessert has an estimated audience of 4,112,241 people in United States, concentrated in California and Texas.

What is the gender split and age of Frozen dessert fans?

60.4% of Frozen dessert fans are female, 39.6% are male, with an average age of 37.8 years.

Which brands do Frozen dessert fans like most?

Frozen dessert fans show strongest brand affinity for Indeed.com (11.99×), Google Maps (10.92×), and Depop (25.62×) over the country average.

Where do Frozen dessert fans live in United States?

Frozen dessert fans in United States are most concentrated in California (reach 505,792), Texas (reach 365,816), and Florida (reach 256,059). These three regions account for the largest share of the active audience.

What other brands do Frozen dessert fans also like?

Beyond Frozen dessert itself, the audience over-indexes on Google Maps (10.92×), Depop (25.62×), Enterprise Rent-A-Car (11.43×), and Circle K (12.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frozen dessert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.