Strawberry Audience in United States

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Strawberry has an estimated audience of 11,194,386 people in United States. 69.1% are female, 30.9% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Starbucks, Dollar Tree, Chick-fil-A, Marshalls.

The average Strawberry fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Starbucks, Dollar Tree, with strongest over-indexing on Texas Roadhouse (1.81× the country average). Demographically, the Strawberry audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Strawberry fans

Demographic split for Strawberry audience in United States
MetricValue
Female69.1%
Male30.9%
Average age37.6
Estimated audience size11,194,386

Audience persona

The typical Strawberry fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Strawberry in United States
RegionReachAffinity
California1,710,3811.39×
Texas1,198,9131.25×
Florida727,7810.96×
New York685,6971.1×
Illinois419,0341.12×
North Carolina398,5811.18×
Pennsylvania397,4191.05×
Georgia389,9111.13×
Ohio356,9241.03×
New Jersey310,8991.09×
Arizona310,2731.36×
Virginia303,0851.11×
Michigan299,7521.02×
Washington250,4601.12×
Indiana237,5821.16×
Tennessee212,8680.95×
Massachusetts205,9330.93×
South Carolina192,7421.14×
Maryland192,2371×
Missouri185,2571.03×
Wisconsin168,2011×
Minnesota163,3411.02×
Alabama154,7270.99×
Colorado153,5800.87×
Louisiana153,2401.06×
Kentucky153,2401.09×
Oregon139,8181.09×
Oklahoma129,0931.04×
Connecticut114,4341.02×
Utah113,9321.14×
Arkansas113,1811.23×
Nevada110,8051.02×
Kansas94,7451.07×
Iowa88,0810.96×
Mississippi86,4610.94×
Nebraska57,0181.02×
Idaho52,1630.93×
New Mexico49,8910.89×
Hawaii47,5370.99×
West Virginia46,3240.89×
New Hampshire34,6640.79×
Maine32,2870.81×
Rhode Island31,0280.87×
Delaware28,4260.92×
Montana22,3290.72×
South Dakota21,5120.83×
Washington, District of Columbia20,8900.62×
Alaska20,6850.86×
North Dakota18,9300.82×
Vermont14,8330.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Strawberry audience
BrandAffinityCategory
Texas Roadhouse1.81×Food & Beverages
Starbucks1.64×Food & Beverages
Dollar Tree1.67×Shopping
Chick-fil-A1.52×Food & Beverages
Marshalls1.6×Fashion & Accessoires
Frozen dessert5.04×Food & Beverages
T.J.Maxx1.61×Shopping
7-Eleven1.67×Shopping
LongHorn Steakhouse2.08×Food & Beverages
ULTA Beauty1.55×Beauty & Wellness
Infant clothing1.76×Kids & Family
Fashion Nova1.54×Shopping
Cupcake1.81×Food & Beverages
Olive Garden1.59×Food & Beverages
Pastry1.63×Food & Beverages
Hair Extensions1.63×Beauty & Wellness
Baskin-Robbins2.66×Food & Beverages
Häagen-Dazs5.5×Food & Beverages
Jack in the Box1.71×Food & Beverages
Waffle House1.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Strawberry audience
TraitClusterScore
ExtroversionTHRILL1.46
Price SensitivityPREMIUM1.4
IndulgenceJOY1.35
Healthy LifestyleBALANCE1.26
Community OrientationOPEN1.24
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Strawberry
CountryShare
United States21.8%
Japan11.9%
Taiwan5.5%

See Strawberry audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Strawberry have in United States?

Strawberry has an estimated audience of 11,194,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Strawberry fans?

69.1% of Strawberry fans are female, 30.9% are male, with an average age of 37.6 years.

Which brands do Strawberry fans like most?

Strawberry fans show strongest brand affinity for Texas Roadhouse (1.81×), Starbucks (1.64×), and Dollar Tree (1.67×) over the country average.

Where do Strawberry fans live in United States?

Strawberry fans in United States are most concentrated in California (reach 1,710,381), Texas (reach 1,198,913), and Florida (reach 727,781). These three regions account for the largest share of the active audience.

What other brands do Strawberry fans also like?

Beyond Strawberry itself, the audience over-indexes on Starbucks (1.64×), Dollar Tree (1.67×), Chick-fil-A (1.52×), and Marshalls (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Strawberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.