Rascasse Audience Intelligence

Strawberry Audience in United States

A data profile of the people who buy, follow and care about Strawberry in United States — modelled from more than twelve digital signal sources. Strawberry has an estimated audience of 11,194,386 people in United States.

#4among Fruit in United States#2089among Topic in United States#248in Food & Beverages

The average Strawberry fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Starbucks, Dollar Tree, with strongest over-indexing on Texas Roadhouse (1.81× the country average).

Demographically, the Strawberry audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strawberry fan in United States is more female, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strawberry profile in United States.

Audience size
11.2M
in United States
Gender
69.1%♀
30.9% male
Age
37.6
average years
Country rank
#3205
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strawberry fans

69.1% are female, 30.9% are male, average age 37.6.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Strawberry audience in United States
MetricValue
Female69.1%
Male30.9%
Average age37.6
Estimated audience size11,194,386
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Strawberry audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Strawberry audience comes from United States.

Worldwide audience distribution share by country for Strawberry
CountryShare
United States21.8%
Japan11.9%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strawberry audience in United States is strongest.

Fig. 05

Top regions by affinity

Strawberry fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.29×
02Arizona~300K1.28×
03Arkansas~100K1.23×
04Texas~1M1.19×
05Utah~100K1.18×
06Kansas~100K1.18×
07Kentucky~200K1.14×
08Indiana~200K1.13×
09South Carolina~200K1.12×
10North Carolina~400K1.11×
11Georgia~400K1.09×
12Virginia~300K1.09×
13Illinois~400K1.08×
14Nebraska~60K1.07×
15New Jersey~300K1.06×
16Oregon~100K1.06×
17Pennsylvania~400K1.05×
18Washington~200K1.04×
19Missouri~200K1.04×
20Oklahoma~100K1.04×
21Alaska~20K1.04×
22Wisconsin~200K1.03×
23Louisiana~100K1.03×
24New York~600K1.01×
25Ohio~300K1.01×
26Nevada~100K1.01×
27Minnesota~200K1.00×
28Connecticut~100K1.00×
29Michigan~300K0.99×
30Alabama~200K0.97×
31Iowa~90K0.97×
32Idaho~50K0.97×
33Delaware~30K0.97×
34Maryland~200K0.96×
35West Virginia~50K0.96×
36Hawaii~50K0.96×
37Mississippi~90K0.95×
38New Mexico~50K0.94×
39North Dakota~20K0.94×
40Tennessee~200K0.91×
41Rhode Island~30K0.90×
42South Dakota~20K0.90×
43Massachusetts~200K0.89×
44Florida~700K0.88×
45Colorado~200K0.86×
46Maine~30K0.85×
47Vermont~20K0.82×
48New Hampshire~40K0.81×
49Montana~20K0.78×
50Washington, District of Columbia~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Strawberry, United States
0.57×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strawberry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strawberry audience
#·InterestCategoryAffinity×
01Frozen dessertFood & Beverages5.04×
02Baskin-RobbinsFood & Beverages2.66×
03LongHorn SteakhouseFood & Beverages2.08×
04Culver'sFood & Beverages1.89×
05Texas RoadhouseFood & Beverages1.81×
06CupcakeFood & Beverages1.81×
07Infant clothingKids & Family1.76×
08Sprouts Farmers MarketShopping1.68×
09Dollar TreeShopping1.67×
107-ElevenShopping1.67×
11StarbucksFood & Beverages1.64×
12PastryFood & Beverages1.63×
13Hair ExtensionsBeauty & Wellness1.63×
14T.J.MaxxShopping1.61×
15MarshallsFashion & Accessoires1.60×
16Olive GardenFood & Beverages1.59×
17ULTA BeautyBeauty & Wellness1.55×
18Fashion NovaShopping1.54×
19Chick-fil-AFood & Beverages1.52×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strawberry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strawberry audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.19×
CreativityOPEN1.15×
DIY MentalityTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strawberry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
TravellingTHRILL0.83×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strawberry have in United States?

Strawberry has an estimated audience of 11,194,386 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strawberry fans?

69.1% of Strawberry fans are female, 30.9% are male, with an average age of 37.6 years.

03

Which brands do Strawberry fans like most?

Strawberry fans show strongest brand affinity for Texas Roadhouse (1.81×), Starbucks (1.64×), and Dollar Tree (1.67×) over the country average.

04

Where do Strawberry fans live in United States?

Strawberry fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Strawberry fans also like?

Beyond Strawberry itself, the audience over-indexes on Starbucks (1.64×), Dollar Tree (1.67×), Chick-fil-A (1.52×), and Trader Joe's (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Strawberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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