Berry Audience in United States

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Berry has an estimated audience of 9,769,101 people in United States. 67.8% are female, 32.2% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, headspace.

The average Berry fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Berry audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Berry fans

Demographic split for Berry audience in United States
MetricValue
Female67.8%
Male32.2%
Average age42.0
Estimated audience size9,769,101

Audience persona

The typical Berry fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Berry in United States
RegionReachAffinity
California1,340,1111.25×
Texas970,3521.16×
Florida771,5301.17×
New York571,1361.05×
Mississippi347,8874.32×
Georgia343,2161.14×
Illinois333,7711.03×
Ohio272,5760.91×
North Carolina268,7000.91×
Pennsylvania265,6650.81×
Michigan248,9940.97×
Virginia239,9081.01×
New Jersey223,5570.9×
Washington217,9841.11×
Arizona208,0191.04×
Massachusetts193,8261.01×
Indiana175,4390.98×
Tennessee172,3400.88×
Alabama163,6431.2×
Maryland159,7530.95×
Wisconsin138,8090.94×
Kentucky133,7951.09×
Missouri129,6650.82×
Oregon128,3781.15×
Minnesota123,1270.88×
Louisiana122,9790.98×
Colorado119,9260.78×
South Carolina116,0160.79×
Oklahoma102,8340.95×
Utah96,7241.11×
Nevada92,4380.98×
Connecticut89,9530.92×
Arkansas82,0521.02×
Kansas81,8191.06×
Iowa71,0260.88×
Idaho44,8470.92×
Nebraska44,4740.91×
New Mexico38,9480.79×
West Virginia33,6540.74×
Hawaii32,7820.78×
Maine29,8320.85×
New Hampshire27,7720.72×
Washington, District of Columbia25,7380.88×
Rhode Island23,5390.76×
Alaska23,2521.11×
Montana21,5560.8×
Delaware18,9840.7×
South Dakota18,6550.83×
North Dakota15,1980.76×
Vermont12,7640.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berry audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop13.21×Internet & Social Media
Governor of Michigan15.81×Politics & Society
Wok12.97×Food & Beverages
headspace17.88×Health
Grace Slick15.1×Music & Radio
Google Home10.98×Technology & Electronics
Hibachi13.22×Food & Beverages
Vocal harmony7.59×Music & Radio
Cherish (group)18.19×Music & Radio
Grinch6.51×Movies & TV
Fairy godmother9.5×Literature
Guitarist (magazine)12.26×Music & Radio
Ira Glass17.8×Music & Radio
Kikar HaShabbat16.74×News
Hipster9.75×Politics & Society
TV Fanatic10.06×Movies & TV
El Paso County, Colorado12.05×Travel & Leisure
Hardik Pandya14.11×Sports
Cryptic crossword14.37×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berry audience
TraitClusterScore
IndulgenceJOY1.32
IndividualismJOY1.29
Convenience OrientationPREMIUM1.28
Urban LifestyleOPEN1.25
Healthy LifestyleBALANCE1.22
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Berry
CountryShare
United States25.7%
United Kingdom5.5%
Taiwan4.5%

See Berry audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Berry have in United States?

Berry has an estimated audience of 9,769,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Berry fans?

67.8% of Berry fans are female, 32.2% are male, with an average age of 42.0 years.

Which brands do Berry fans like most?

Berry fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (13.21×), and Governor of Michigan (15.81×) over the country average.

Where do Berry fans live in United States?

Berry fans in United States are most concentrated in California (reach 1,340,111), Texas (reach 970,352), and Florida (reach 771,530). These three regions account for the largest share of the active audience.

What other brands do Berry fans also like?

Beyond Berry itself, the audience over-indexes on Goop (13.21×), Governor of Michigan (15.81×), Wok (12.97×), and headspace (17.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.