Rascasse Audience Intelligence

Berry Audience in United States

Name: Berry — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Berry in United States — modelled from more than twelve digital signal sources. Berry has an estimated audience of 9,769,101 people in United States.

#5among Fruit in United States #2326among Topic in United States #279in Food & Beverages

The average Berry fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Microwave oven, Cappuccino, with strongest over-indexing on Non-alcoholic beverage (9.68× the country average).

Demographically, the Berry audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berry fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berry profile in United States.

Audience size

9.8M

in United States

Gender

67.8%♀

32.2% male

Age

42.0

average years

Country rank

#3659

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Berry fans

67.8% are female, 32.2% are male, average age 42.0.

Fig. 02

Gender split

67.8%

Female

32.2%

Male

Demographic split for Berry audience in United States
Metric	Value
Female	67.8%
Male	32.2%
Average age	42.0
Estimated audience size	9,769,101

Fig. 03

Age distribution

Age distribution of the Berry audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		20%
40-49		24%
50+		26%

Fig. 04

Worldwide distribution

25.6%

of the worldwide Berry audience comes from United States.

Worldwide audience distribution share by country for Berry
Country	Share
United States	25.6%
United Kingdom	5.5%
Taiwan	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berry audience in United States is strongest.

Fig. 05

Top regions by affinity

Berry fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~300K	4.15×
02	Idaho	~100K	2.39×
03	Montana	~50K	2.01×
04	Alabama	~200K	1.25×
05	Alaska	~30K	1.22×
06	California	~1M	1.14×
07	Oregon	~100K	1.14×
08	Kentucky	~100K	1.09×
09	Utah	~100K	1.09×
10	Georgia	~300K	1.07×
11	Washington	~200K	1.07×
12	Texas	~900K	1.06×
13	Florida	~700K	1.03×
14	Kansas	~80K	1.02×
15	Arizona	~200K	0.98×
16	New York	~500K	0.96×
17	Arkansas	~80K	0.96×
18	Nebraska	~50K	0.95×
19	Massachusetts	~200K	0.94×
20	Indiana	~200K	0.94×
21	Louisiana	~100K	0.93×
22	Nevada	~90K	0.93×
23	Illinois	~300K	0.92×
24	Virginia	~200K	0.92×
25	South Dakota	~20K	0.92×
26	Michigan	~200K	0.91×
27	Wisconsin	~100K	0.90×
28	Oklahoma	~100K	0.89×
29	Maryland	~100K	0.87×
30	North Dakota	~20K	0.87×
31	Minnesota	~100K	0.86×
32	Ohio	~300K	0.85×
33	North Carolina	~300K	0.85×
34	Connecticut	~80K	0.85×
35	Iowa	~70K	0.85×
36	Maine	~30K	0.85×
37	New Jersey	~200K	0.84×
38	Washington, District of Columbia	~20K	0.83×
39	Tennessee	~200K	0.82×
40	New Mexico	~40K	0.82×
41	Vermont	~10K	0.81×
42	Missouri	~100K	0.80×
43	West Virginia	~40K	0.79×
44	Hawaii	~30K	0.78×
45	Pennsylvania	~300K	0.77×
46	Rhode Island	~20K	0.77×
47	South Carolina	~100K	0.75×
48	Colorado	~100K	0.74×
49	New Hampshire	~30K	0.74×
50	Delaware	~20K	0.74×

Affinity by region — Berry, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berry audience
#	Interest	Category	×
01	Non-alcoholic beverage	Food & Beverages	9.68×
02	Cappuccino	Food & Beverages	3.42×
03	Mineral water	Food & Beverages	2.94×
04	Microwave oven	Home & Garden	2.64×
05	Pastry	Food & Beverages	2.15×
06	Britney Spears	Music & Radio	1.99×
07	Rail transport	Travel & Leisure	1.92×
08	Genetics	Kids & Family	1.83×
09	Real property	Home & Garden	1.80×
10	Kitchenware	Home & Garden	1.70×
11	Discount stores	Shopping	1.69×
12	Pharmacy	Business & Career	1.67×
13	Charitable organization	Politics & Society	1.67×
14	Subscription business model	Shopping	1.62×
15	Hardware store	Home & Garden	1.61×
16	Breakfast	Food & Beverages	1.56×
17	Ace Hardware	Home & Garden	1.55×
18	Bakery	Food & Beverages	1.54×
19	Milk	Food & Beverages	1.53×
20	Organic food	Food & Beverages	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Berry audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.46×
Community Orientation	OPEN	1.45×
Patriotism	CONSERVATISM	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Berry audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.70×
Risk Appetite	THRILL	0.81×
Luxury Orientation	PREMIUM	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Berry have in United States?

Berry has an estimated audience of 9,769,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Berry fans?

67.8% of Berry fans are female, 32.2% are male, with an average age of 42.0 years.

Which brands do Berry fans like most?

Berry fans show strongest brand affinity for Non-alcoholic beverage (9.68×), Microwave oven (2.64×), and Cappuccino (3.42×) over the country average.

Where do Berry fans live in United States?

Berry fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Berry fans also like?

Beyond Berry itself, the audience over-indexes on Microwave oven (2.64×), Cappuccino (3.42×), Genetics (1.83×), and Pastry (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Berry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Berry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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