Pumpkin Audience in United States

Pumpkin logo

Pumpkin has an estimated audience of 16,161,068 people in United States. 77.0% are female, 23.0% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: headspace, Goop, Hibachi, Google Home, Governor of Michigan.

The average Pumpkin fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, Goop, Hibachi, with strongest over-indexing on headspace (20.15× the country average). Demographically, the Pumpkin audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Pumpkin fans

Demographic split for Pumpkin audience in United States
MetricValue
Female77.0%
Male23.0%
Average age37.3
Estimated audience size16,161,068

Audience persona

The typical Pumpkin fan in United States is more female, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Pumpkin in United States
RegionReachAffinity
California2,009,6721.13×
Texas1,731,8051.25×
Florida1,079,2430.99×
New York917,4071.02×
Pennsylvania617,5961.13×
Illinois579,2671.08×
Ohio542,9451.09×
Georgia525,4981.06×
North Carolina472,0660.97×
Michigan432,4901.02×
New Jersey421,2381.02×
Virginia410,8641.04×
Arizona374,4901.13×
Washington360,6451.11×
Indiana330,4441.12×
Tennessee330,2081.02×
Massachusetts323,1671.01×
Missouri286,0821.1×
Maryland268,7480.97×
Colorado245,4240.96×
Minnesota241,1961.04×
Wisconsin233,2280.96×
South Carolina227,6410.94×
Kentucky217,5451.07×
Alabama215,5720.95×
Oklahoma199,4911.11×
Louisiana196,8030.94×
Oregon189,1781.02×
Utah170,7751.18×
Nevada163,3581.05×
Connecticut155,3300.96×
Kansas139,4501.09×
Arkansas138,4991.04×
Iowa135,7601.02×
Mississippi126,1640.95×
New Mexico89,6861.11×
West Virginia89,4141.19×
Nebraska85,6101.06×
Idaho77,1650.95×
New Hampshire60,1890.95×
Hawaii59,8500.86×
Maine49,3810.85×
Rhode Island47,0390.91×
Delaware40,0010.9×
Washington, District of Columbia36,9670.76×
Montana36,7230.82×
South Dakota31,0830.83×
North Dakota30,5360.92×
Alaska29,2020.84×
Vermont22,5600.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pumpkin audience
BrandAffinityCategory
headspace20.15×Health
Goop10.31×Internet & Social Media
Hibachi14.7×Food & Beverages
Google Home10.86×Technology & Electronics
Governor of Michigan11.74×Politics & Society
Wok10.31×Food & Beverages
Grace Slick13.64×Music & Radio
Cherish (group)15.74×Music & Radio
Fairy godmother9.53×Literature
Grinch4.58×Movies & TV
Cryptic crossword17.03×Technology & Electronics
Vocal harmony4.91×Music & Radio
Ira Glass18.5×Music & Radio
Hardik Pandya14.31×Sports
Kikar HaShabbat14.83×News
Guitarist (magazine)9.97×Music & Radio
Bank account2.03×Business & Career
Parral, Chihuahua11.9×Travel & Leisure
Hitchcock (film)11.69×Movies & TV
TV Fanatic8.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pumpkin audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
Risk AppetiteTHRILL1.69
DIY MentalityTHRILL1.39
Design AffinityPREMIUM1.36
Family OrientationCONSERVATISM1.28
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Pumpkin
CountryShare
United States46.0%
United Kingdom4.8%
Canada3.1%

See Pumpkin audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Pumpkin have in United States?

Pumpkin has an estimated audience of 16,161,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Pumpkin fans?

77.0% of Pumpkin fans are female, 23.0% are male, with an average age of 37.3 years.

Which brands do Pumpkin fans like most?

Pumpkin fans show strongest brand affinity for headspace (20.15×), Goop (10.31×), and Hibachi (14.7×) over the country average.

Where do Pumpkin fans live in United States?

Pumpkin fans in United States are most concentrated in California (reach 2,009,672), Texas (reach 1,731,805), and Florida (reach 1,079,243). These three regions account for the largest share of the active audience.

What other brands do Pumpkin fans also like?

Beyond Pumpkin itself, the audience over-indexes on Goop (10.31×), Hibachi (14.7×), Google Home (10.86×), and Governor of Michigan (11.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumpkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.