Rascasse Audience Intelligence

Pumpkin Audience in United States

A data profile of the people who buy, follow and care about Pumpkin in United States — modelled from more than twelve digital signal sources. Pumpkin has an estimated audience of 16,161,068 people in United States.

#1among Fruit in United States#1464among Topic in United States#181in Food & Beverages

The average Pumpkin fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Real property, Non-alcoholic beverage, with strongest over-indexing on Beetlejuice (2.28× the country average).

Demographically, the Pumpkin audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pumpkin fan in United States is more female, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Beetlejuice.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pumpkin profile in United States.

Audience size
16.2M
in United States
Gender
77.0%♀
23.0% male
Age
37.3
average years
Country rank
#2144
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pumpkin fans

77.0% are female, 23.0% are male, average age 37.3.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Pumpkin audience in United States
MetricValue
Female77.0%
Male23.0%
Average age37.3
Estimated audience size16,161,068
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Pumpkin audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Pumpkin audience comes from United States.

Worldwide audience distribution share by country for Pumpkin
CountryShare
United States45.9%
United Kingdom4.8%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pumpkin audience in United States is strongest.

Fig. 05

Top regions by affinity

Pumpkin fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~90K1.22×
02Texas~1.5M1.21×
03Kentucky~200K1.18×
04Utah~200K1.14×
05Pennsylvania~600K1.13×
06Indiana~300K1.13×
07Oklahoma~200K1.13×
08Kansas~100K1.13×
09California~2M1.10×
10Ohio~500K1.10×
11New Mexico~90K1.10×
12Nebraska~90K1.09×
13Arizona~300K1.06×
14Missouri~300K1.06×
15Arkansas~100K1.06×
16Illinois~600K1.04×
17North Carolina~500K1.03×
18Washington~300K1.03×
19Iowa~100K1.03×
20Georgia~500K1.02×
21Virginia~400K1.02×
22South Carolina~200K1.02×
23South Dakota~40K1.02×
24Michigan~400K1.01×
25New Jersey~400K1.00×
26North Dakota~30K1.00×
27Wisconsin~200K0.99×
28Louisiana~200K0.99×
29Nevada~200K0.99×
30Mississippi~100K0.99×
31Alabama~200K0.98×
32Oregon~200K0.98×
33Idaho~80K0.98×
34Minnesota~200K0.97×
35Tennessee~300K0.96×
36New York~900K0.95×
37Connecticut~200K0.95×
38Massachusetts~300K0.94×
39New Hampshire~60K0.94×
40Colorado~200K0.93×
41Rhode Island~50K0.93×
42Delaware~40K0.93×
43Alaska~30K0.93×
44Maryland~300K0.91×
45Montana~40K0.90×
46Florida~1M0.89×
47Maine~50K0.89×
48Hawaii~60K0.87×
49Vermont~20K0.83×
50Washington, District of Columbia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Pumpkin, United States
0.68×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pumpkin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pumpkin audience
#·InterestCategoryAffinity×
01Halloween costumeKids & Family3.91×
02Non-alcoholic beverageFood & Beverages3.13×
03Diane KeatonMovies & TV2.47×
04BeetlejuiceMovies & TV2.28×
05Real propertyHome & Garden2.22×
06Britney SpearsMusic & Radio2.11×
07PastryFood & Beverages1.97×
08Cyber MondayShopping1.93×
09Charitable organizationPolitics & Society1.92×
10Vintage clothingFashion & Accessoires1.91×
11BakeryFood & Beverages1.83×
12Subscription business modelShopping1.72×
13Black Friday (shopping)Shopping1.65×
14SupermarketShopping1.64×
15GeneticsKids & Family1.61×
16BreakfastFood & Beverages1.60×
17Trader Joe'sShopping1.58×
18Dollar GeneralShopping1.54×
19IKEAHome & Garden1.52×
20EtsyFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pumpkin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pumpkin audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
DIY MentalityTHRILL1.48×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pumpkin audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pumpkin have in United States?

Pumpkin has an estimated audience of 16,161,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pumpkin fans?

77.0% of Pumpkin fans are female, 23.0% are male, with an average age of 37.3 years.

03

Which brands do Pumpkin fans like most?

Pumpkin fans show strongest brand affinity for Beetlejuice (2.28×), Real property (2.22×), and Non-alcoholic beverage (3.13×) over the country average.

04

Where do Pumpkin fans live in United States?

Pumpkin fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pumpkin fans also like?

Beyond Pumpkin itself, the audience over-indexes on Real property (2.22×), Non-alcoholic beverage (3.13×), Diane Keaton (2.47×), and Dollar General (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Pumpkin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pumpkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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