Pumpkin Audience in Germany
Pumpkin has an estimated audience of 782,251 people in Germany. 66.5% are female, 33.5% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Wim Hof, Home construction, Fabo, Saving.
The average Pumpkin fan in Germany is 32.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Wim Hof, Home construction, with strongest over-indexing on Goes (2.68× the country average). Demographically, the Pumpkin audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Pumpkin fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 32.6 |
| Estimated audience size | 782,251 |
Audience persona
The typical Pumpkin fan in Germany is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,847 | 1× |
| Bayern | 141,644 | 1.13× |
| Baden-Württemberg | 121,606 | 1.14× |
| Niedersachsen | 80,135 | 1.05× |
| Hessen | 60,632 | 1.02× |
| Rheinland-Pfalz | 45,698 | 1.17× |
| Sachsen | 42,944 | 1.12× |
| Berlin | 30,349 | 0.87× |
| Schleswig-Holstein | 26,863 | 0.96× |
| Brandenburg | 25,499 | 1.05× |
| Thüringen | 21,959 | 1.1× |
| Sachsen-Anhalt | 18,702 | 0.92× |
| Hamburg | 16,814 | 0.95× |
| Mecklenburg-Vorpommern | 13,133 | 0.88× |
| Saarland | 8,698 | 0.91× |
| Bremen | 4,974 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.68× | Travel & Leisure |
| Wim Hof | 17.58× | Sports |
| Home construction | 1.8× | Home & Garden |
| Fabo | 20× | Music & Radio |
| Saving | 1.56× | Business & Career |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Este, Veneto | 1.93× | Travel & Leisure |
| Sixx | 1.98× | Movies & TV |
| Icon (magazine) | 1.55× | Arts & Culture |
| Samanyolu Haber | 2.62× | Movies & TV |
| Janitor | 3.58× | Home & Garden |
| Bank account | 1.62× | Business & Career |
| Picnic | 1.99× | Kids & Family |
| Reid Hoffman | 5.86× | Business & Career |
| Ipekyol | 2.19× | Shopping |
| The Hurlingham Club | 9.48× | Travel & Leisure |
| The Hollies (Official) | 3.34× | Music & Radio |
| Ho, Ghana | 2.26× | Travel & Leisure |
| Cachorro | 1.7× | Pets & Animals |
| Liberace | 2.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Urban Lifestyle | OPEN | 1.59 |
| Pet Ownership | JOY | 1.56 |
| DIY Mentality | THRILL | 1.48 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.0% |
| United Kingdom | 4.8% |
| Canada | 3.1% |
See Pumpkin audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Pumpkin have in Germany?
Pumpkin has an estimated audience of 782,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pumpkin fans?
66.5% of Pumpkin fans are female, 33.5% are male, with an average age of 32.6 years.
Which brands do Pumpkin fans like most?
Pumpkin fans show strongest brand affinity for Goes (2.68×), Wim Hof (17.58×), and Home construction (1.8×) over the country average.
Where do Pumpkin fans live in Germany?
Pumpkin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,847), Bayern (reach 141,644), and Baden-Württemberg (reach 121,606). These three regions account for the largest share of the active audience.
What other brands do Pumpkin fans also like?
Beyond Pumpkin itself, the audience over-indexes on Wim Hof (17.58×), Home construction (1.8×), Fabo (20×), and Saving (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pumpkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.