Rascasse Audience Intelligence

Pumpkin Audience in Germany

A data profile of the people who buy, follow and care about Pumpkin in Germany — modelled from more than twelve digital signal sources. Pumpkin has an estimated audience of 782,251 people in Germany.

#6among Fruit in Germany#3638among Topic in Germany#392in Food & Beverages

The average Pumpkin fan in Germany is 32.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Broccoli, Flower bouquet, Cast-iron cookware, with strongest over-indexing on Broccoli (33.15× the country average).

Demographically, the Pumpkin audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pumpkin fan in Germany is more female, around 32.6 years old, with strong Pet Ownership tendencies and a notable affinity for Broccoli.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pumpkin profile in Germany.

Audience size
782K
in Germany
Gender
66.5%♀
33.5% male
Age
32.6
average years
Country rank
#8044
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pumpkin fans

66.5% are female, 33.5% are male, average age 32.6.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Pumpkin audience in Germany
MetricValue
Female66.5%
Male33.5%
Average age32.6
Estimated audience size782,251
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Pumpkin audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Pumpkin audience comes from Germany.

Worldwide audience distribution share by country for Pumpkin
CountryShare
United States45.9%
United Kingdom4.8%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pumpkin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pumpkin fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.16×
02Baden-Württemberg~100K1.12×
03Bayern~100K1.10×
04Sachsen~40K1.10×
05Thüringen~20K1.10×
06Niedersachsen~80K1.04×
07Hessen~60K1.04×
08Brandenburg~30K1.04×
09Nordrhein-Westfalen~200K0.98×
10Schleswig-Holstein~30K0.96×
11Hamburg~20K0.96×
12Saarland~9K0.95×
13Sachsen-Anhalt~20K0.93×
14Berlin~30K0.90×
15Mecklenburg-Vorpommern~10K0.90×
16Bremen~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Pumpkin, Germany
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pumpkin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pumpkin audience
#·InterestCategoryAffinity×
01BroccoliFood & Beverages33.15×
02BiedronkaShopping20.00×
03Pepsi MaxFood & Beverages20.00×
04Cast-iron cookwareHome & Garden17.53×
05Paulo CoelhoLiterature14.32×
06BeekeeperFood & Beverages8.01×
07Scooby-DooMovies & TV5.43×
08FloristryHome & Garden4.82×
09Flower bouquetHome & Garden4.70×
10Adventure parkKids & Family4.55×
11Peter HahnFashion & Accessoires4.18×
12Non-alcoholic beverageFood & Beverages3.88×
13Floral designHome & Garden3.48×
14BeetlejuiceMovies & TV3.23×
15Walt Disney WorldTravel & Leisure3.03×
16Roland KaiserMusic & Radio2.48×
17FocusNews2.36×
18TagesschauMovies & TV2.04×
19Netto Marken-DiscountShopping1.90×
20NatureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pumpkin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pumpkin audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
ExtroversionTHRILL1.55×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pumpkin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Sports ActivityPOWER0.85×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pumpkin have in Germany?

Pumpkin has an estimated audience of 782,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pumpkin fans?

66.5% of Pumpkin fans are female, 33.5% are male, with an average age of 32.6 years.

03

Which brands do Pumpkin fans like most?

Pumpkin fans show strongest brand affinity for Broccoli (33.15×), Flower bouquet (4.7×), and Cast-iron cookware (17.53×) over the country average.

04

Where do Pumpkin fans live in Germany?

Pumpkin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pumpkin fans also like?

Beyond Pumpkin itself, the audience over-indexes on Flower bouquet (4.7×), Cast-iron cookware (17.53×), Scooby-Doo (5.43×), and Tagesschau (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Germany

See Pumpkin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pumpkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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