Pumpkin Audience in Germany
Pumpkin has an estimated audience of 782,251 people in Germany. 66.5% are female, 33.5% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Broccoli, Western Union, Scooby-Doo, Focus, Tagesschau.
The average Pumpkin fan in Germany is 32.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Broccoli, Western Union, Scooby-Doo, with strongest over-indexing on Broccoli (31.11× the country average). Demographically, the Pumpkin audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Pumpkin fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 32.6 |
| Estimated audience size | 782,251 |
Audience persona
The typical Pumpkin fan in Germany is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Broccoli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,847 | 1× |
| Bayern | 141,644 | 1.13× |
| Baden-Württemberg | 121,606 | 1.14× |
| Niedersachsen | 80,135 | 1.05× |
| Hessen | 60,632 | 1.02× |
| Rheinland-Pfalz | 45,698 | 1.17× |
| Sachsen | 42,944 | 1.12× |
| Berlin | 30,349 | 0.87× |
| Schleswig-Holstein | 26,863 | 0.96× |
| Brandenburg | 25,499 | 1.05× |
| Thüringen | 21,959 | 1.1× |
| Sachsen-Anhalt | 18,702 | 0.92× |
| Hamburg | 16,814 | 0.95× |
| Mecklenburg-Vorpommern | 13,133 | 0.88× |
| Saarland | 8,698 | 0.91× |
| Bremen | 4,974 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Broccoli | 31.11× | Food & Beverages |
| Western Union | 6.06× | Business & Career |
| Scooby-Doo | 6.54× | Movies & TV |
| Focus | 4.54× | News |
| Tagesschau | 2.24× | Movies & TV |
| Real property | 4.61× | Home & Garden |
| Pets | 1.77× | Pets & Animals |
| Cast-iron cookware | 15.3× | Home & Garden |
| Bored Panda | 9.81× | Internet & Social Media |
| Saturn (store) | 2.98× | Shopping |
| Netto Marken-Discount | 1.95× | Shopping |
| Harry Potter | 1.51× | Movies & TV |
| Beetlejuice | 3.91× | Movies & TV |
| Do it yourself (DIY) | 1.84× | Home & Garden |
| Spiegel Online | 1.77× | News |
| Hayley Williams | 17.58× | Music & Radio |
| Leggings | 3.38× | Fashion & Accessoires |
| Automobiles | 1.57× | Cars & Mobility |
| REWE | 1.63× | Shopping |
| Pepsi Max | 20× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Healthy Lifestyle | BALANCE | 1.76 |
| Urban Lifestyle | OPEN | 1.59 |
| Pet Ownership | JOY | 1.56 |
| DIY Mentality | THRILL | 1.48 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.0% |
| United Kingdom | 4.8% |
| Canada | 3.1% |
See Pumpkin audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Pumpkin have in Germany?
Pumpkin has an estimated audience of 782,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pumpkin fans?
66.5% of Pumpkin fans are female, 33.5% are male, with an average age of 32.6 years.
Which brands do Pumpkin fans like most?
Pumpkin fans show strongest brand affinity for Broccoli (31.11×), Western Union (6.06×), and Scooby-Doo (6.54×) over the country average.
Where do Pumpkin fans live in Germany?
Pumpkin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,847), Bayern (reach 141,644), and Baden-Württemberg (reach 121,606). These three regions account for the largest share of the active audience.
What other brands do Pumpkin fans also like?
Beyond Pumpkin itself, the audience over-indexes on Western Union (6.06×), Scooby-Doo (6.54×), Focus (4.54×), and Tagesschau (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pumpkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.