Lemon Audience in Germany
Lemon has an estimated audience of 835,962 people in Germany. 64.6% are female, 35.4% are male, average age 40.3. Top brand affinities: Western Union, Tagesschau, Real property, Felix Baumgartner, Pets.
Top brand affinities include Western Union, Tagesschau, Real property, with strongest over-indexing on Western Union (6.78× the country average). Demographically, the Lemon audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Lemon fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 40.3 |
| Estimated audience size | 835,962 |
Audience persona
The typical Lemon fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.78× | Business & Career |
| Tagesschau | 2.36× | Movies & TV |
| Real property | 5.45× | Home & Garden |
| Felix Baumgartner | 5.38× | Sports |
| Pets | 1.66× | Pets & Animals |
| Satire | 3.8× | Literature |
| Focus | 3× | News |
| Automobiles | 1.61× | Cars & Mobility |
| Italo disco | 6.67× | Music & Radio |
| Netto Marken-Discount | 1.65× | Shopping |
| Westdeutscher Rundfunk | 2.66× | Movies & TV |
| Gala | 1.55× | News |
| Flower bouquet | 2.52× | Home & Garden |
| Secret Escapes | 3.62× | Travel & Leisure |
| Cat food | 2.23× | Pets & Animals |
| Saturn (store) | 2.13× | Shopping |
| Language education | 3.55× | Business & Career |
| Distilled beverage | 1.94× | Food & Beverages |
| Shampoo | 2.53× | Beauty & Wellness |
| Gourmet Foods | 3.33× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Design Affinity | PREMIUM | 1.63 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Need for Security | CONSERVATISM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Taiwan | 7.5% |
| United Kingdom | 4.4% |
See Lemon audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Strawberry (824,536)
- Pumpkin (782,252)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lemon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.