Avocado Audience in Germany
A data profile of the people who buy, follow and care about Avocado in Germany — modelled from more than twelve digital signal sources. Avocado has an estimated audience of 945,960 people in Germany.
The average Avocado fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Spiegel Online, hessnatur, Fair trade, with strongest over-indexing on Spiegel Online (1.65× the country average).
Demographically, the Avocado audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Avocado fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Spiegel Online.
At a glance
The key figures that characterise the Avocado profile in Germany.
Search interest · 12-month trend
Demographics of Avocado fans
75.6% are female, 24.4% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 38.8 |
| Estimated audience size | 945,960 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Avocado audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.0% |
| Mexico | 5.2% |
| Italy | 4.1% |
Geography
Where the Avocado audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~60K | 1.21× | |
| 02 | Thüringen | ~30K | 1.21× | |
| 03 | Sachsen-Anhalt | ~30K | 1.13× | |
| 04 | Rheinland-Pfalz | ~50K | 1.07× | |
| 05 | Brandenburg | ~30K | 1.07× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.07× | |
| 07 | Baden-Württemberg | ~100K | 1.06× | |
| 08 | Bayern | ~200K | 1.04× | |
| 09 | Niedersachsen | ~100K | 1.04× | |
| 10 | Hessen | ~70K | 0.97× | |
| 11 | Saarland | ~10K | 0.95× | |
| 12 | Schleswig-Holstein | ~30K | 0.91× | |
| 13 | Berlin | ~40K | 0.87× | |
| 14 | Hamburg | ~20K | 0.86× | |
| 15 | Bremen | ~7K | 0.84× | |
| 16 | Nordrhein-Westfalen | ~200K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Avocado audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | hessnatur | Shopping | 3.20× | ||
| 02 | Søstrene Grene | Fashion & Accessoires | 2.42× | ||
| 03 | Laundry detergent | Home & Garden | 2.36× | ||
| 04 | Feminine hygiene | Health | 1.99× | ||
| 05 | Utopia | Politics & Society | 1.98× | ||
| 06 | Detergent | Home & Garden | 1.77× | ||
| 07 | Sustainable clothing | Fashion & Accessoires | 1.70× | ||
| 08 | Maisons du Monde | Home & Garden | 1.70× | ||
| 09 | Spiegel Online | News | 1.65× | ||
| 10 | Frankfurter Allgemeine Zeitung | News | 1.64× | ||
| 11 | Intimissimi | Fashion & Accessoires | 1.63× | ||
| 12 | Vitamin D | Health | 1.62× | ||
| 13 | GEO (magazine) | Travel & Leisure | 1.62× | ||
| 14 | Calzedonia | Fashion & Accessoires | 1.60× | ||
| 15 | Fair trade | Business & Career | 1.58× | ||
| 16 | Tights | Fashion & Accessoires | 1.55× | ||
| 17 | Shampoo | Beauty & Wellness | 1.52× | ||
| 18 | Life extension | Health | 1.52× | ||
| 19 | Der Postillon | Internet & Social Media | 1.51× | ||
| 20 | Google Docs | Internet & Social Media | 1.50× |
Personality of the Avocado audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.12× | |
| Creativity | OPEN | 1.06× | |
| Design Affinity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.52× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Risk Appetite | THRILL | 0.64× |
Frequently asked questions
How many fans does Avocado have in Germany?
Avocado has an estimated audience of 945,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avocado fans?
75.6% of Avocado fans are female, 24.4% are male, with an average age of 38.8 years.
Which brands do Avocado fans like most?
Avocado fans show strongest brand affinity for Spiegel Online (1.65×), hessnatur (3.2×), and Fair trade (1.58×) over the country average.
Where do Avocado fans live in Germany?
Avocado fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Avocado fans also like?
Beyond Avocado itself, the audience over-indexes on hessnatur (3.2×), Fair trade (1.58×), Shampoo (1.52×), and Frankfurter Allgemeine Zeitung (1.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fruit audiences in Germany
- Grape (1,397,766)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
- Pumpkin (782,252)
See Avocado audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.