Avocado Audience in Germany
Avocado has an estimated audience of 945,960 people in Germany. 75.6% are female, 24.4% are male, average age 38.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Spiegel Online, Gala, Fair trade, Søstrene Grene, Shampoo.
The average Avocado fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Spiegel Online, Gala, Fair trade, with strongest over-indexing on Spiegel Online (1.65× the country average). Demographically, the Avocado audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Avocado fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 38.8 |
| Estimated audience size | 945,960 |
Audience persona
The typical Avocado fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 164,254 | 1.08× |
| Baden-Württemberg | 141,989 | 1.1× |
| Nordrhein-Westfalen | 126,755 | 0.61× |
| Niedersachsen | 99,397 | 1.08× |
| Hessen | 72,917 | 1.01× |
| Sachsen | 56,993 | 1.23× |
| Rheinland-Pfalz | 50,699 | 1.07× |
| Berlin | 39,189 | 0.93× |
| Schleswig-Holstein | 31,195 | 0.92× |
| Brandenburg | 30,913 | 1.05× |
| Thüringen | 28,750 | 1.19× |
| Sachsen-Anhalt | 26,551 | 1.08× |
| Hamburg | 18,960 | 0.89× |
| Mecklenburg-Vorpommern | 18,768 | 1.04× |
| Saarland | 10,475 | 0.9× |
| Bremen | 6,580 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.65× | News |
| Gala | 1.51× | News |
| Fair trade | 1.58× | Business & Career |
| Søstrene Grene | 2.42× | Fashion & Accessoires |
| Shampoo | 1.52× | Beauty & Wellness |
| Frankfurter Allgemeine Zeitung | 1.64× | News |
| Vitamin D | 1.62× | Health |
| Intimissimi | 1.63× | Fashion & Accessoires |
| Sustainable clothing | 1.7× | Fashion & Accessoires |
| hessnatur | 3.2× | Shopping |
| Laundry detergent | 2.36× | Home & Garden |
| Google Docs | 1.5× | Internet & Social Media |
| Detergent | 1.77× | Home & Garden |
| Life extension | 1.52× | Health |
| Der Postillon | 1.51× | Internet & Social Media |
| Feminine hygiene | 1.99× | Health |
| Emilia Schüle | 1.93× | Movies & TV |
| Utopia | 1.98× | Politics & Society |
| GEO (magazine) | 1.62× | Travel & Leisure |
| Calzedonia | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Healthy Lifestyle | BALANCE | 1.7 |
| Design Affinity | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.45 |
| Creativity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Mexico | 5.2% |
| Italy | 4.1% |
See Avocado audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
- Pumpkin (782,252)
Frequently asked questions
How many fans does Avocado have in Germany?
Avocado has an estimated audience of 945,960 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Avocado fans?
75.6% of Avocado fans are female, 24.4% are male, with an average age of 38.8 years.
Which brands do Avocado fans like most?
Avocado fans show strongest brand affinity for Spiegel Online (1.65×), Gala (1.51×), and Fair trade (1.58×) over the country average.
Where do Avocado fans live in Germany?
Avocado fans in Germany are most concentrated in Bayern (reach 164,254), Baden-Württemberg (reach 141,989), and Nordrhein-Westfalen (reach 126,755). These three regions account for the largest share of the active audience.
What other brands do Avocado fans also like?
Beyond Avocado itself, the audience over-indexes on Gala (1.51×), Fair trade (1.58×), Søstrene Grene (2.42×), and Shampoo (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avocado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.