Utopia Audience in Germany
Utopia has an estimated audience of 1,649,401 people in Germany. 66.5% are female, 33.5% are male, average age 41.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Barbie, GEO (magazine), Der Tagesspiegel, Emilia Jones, Sustainable fashion.
The average Utopia fan in Germany is 41.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Barbie, GEO (magazine), Der Tagesspiegel, with strongest over-indexing on Barbie (1.72× the country average). Demographically, the Utopia audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Utopia fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.2 |
| Estimated audience size | 1,649,401 |
Audience persona
The typical Utopia fan in Germany is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 614,295 | 2.32× |
| Nordrhein-Westfalen | 403,114 | 1.12× |
| Baden-Württemberg | 236,850 | 1.05× |
| Hessen | 150,901 | 1.2× |
| Niedersachsen | 150,693 | 0.94× |
| Berlin | 82,102 | 1.11× |
| Rheinland-Pfalz | 82,088 | 0.99× |
| Sachsen | 62,228 | 0.77× |
| Schleswig-Holstein | 53,845 | 0.91× |
| Hamburg | 41,828 | 1.12× |
| Brandenburg | 36,320 | 0.71× |
| Thüringen | 33,496 | 0.8× |
| Sachsen-Anhalt | 28,269 | 0.66× |
| Mecklenburg-Vorpommern | 20,888 | 0.66× |
| Saarland | 16,231 | 0.8× |
| Bremen | 12,361 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.72× | Movies & TV |
| GEO (magazine) | 3.42× | Travel & Leisure |
| Der Tagesspiegel | 1.9× | News |
| Emilia Jones | 10.89× | Movies & TV |
| Sustainable fashion | 2.32× | Fashion & Accessoires |
| Team sport | 1.56× | Sports |
| Idealism | 2.92× | Politics & Society |
| Working parent | 3.37× | Kids & Family |
| Bookselling | 1.75× | Literature |
| Knitting | 1.51× | Home & Garden |
| Christian Ulmen | 1.73× | Movies & TV |
| Collien Ulmen-Fernandes | 1.66× | Movies & TV |
| Organic horticulture | 2.71× | Food & Beverages |
| Academy | 1.5× | Business & Career |
| Pedagogy | 1.8× | Kids & Family |
| Fair trade | 1.61× | Business & Career |
| Beetlejuice | 1.88× | Movies & TV |
| Urban horticulture | 2.23× | Home & Garden |
| Houseplant | 1.58× | Home & Garden |
| Mentorship | 1.99× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.53 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 14.1% |
| Italy | 7.2% |
See Utopia audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Utopia have in Germany?
Utopia has an estimated audience of 1,649,401 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Utopia fans?
66.5% of Utopia fans are female, 33.5% are male, with an average age of 41.2 years.
Which brands do Utopia fans like most?
Utopia fans show strongest brand affinity for Barbie (1.72×), GEO (magazine) (3.42×), and Der Tagesspiegel (1.9×) over the country average.
Where do Utopia fans live in Germany?
Utopia fans in Germany are most concentrated in Bayern (reach 614,295), Nordrhein-Westfalen (reach 403,114), and Baden-Württemberg (reach 236,850). These three regions account for the largest share of the active audience.
What other brands do Utopia fans also like?
Beyond Utopia itself, the audience over-indexes on GEO (magazine) (3.42×), Der Tagesspiegel (1.9×), Emilia Jones (10.89×), and Sustainable fashion (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Utopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.