Utopia Audience in United States
Utopia has an estimated audience of 2,192,134 people in United States. 59.9% are female, 40.1% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Emilia Jones, Kitten, United States, Culture, Personal finance.
The average Utopia fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emilia Jones, Kitten, United States, with strongest over-indexing on Emilia Jones (18.52× the country average). Demographically, the Utopia audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Utopia fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.6 |
| Estimated audience size | 2,192,134 |
Audience persona
The typical Utopia fan in United States is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Emilia Jones.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 309,862 | 1.29× |
| Texas | 227,871 | 1.21× |
| Florida | 212,609 | 1.43× |
| New York | 173,181 | 1.41× |
| Georgia | 107,065 | 1.59× |
| Pennsylvania | 83,835 | 1.14× |
| Illinois | 81,670 | 1.12× |
| Virginia | 77,714 | 1.46× |
| New Jersey | 75,049 | 1.35× |
| North Carolina | 65,138 | 0.99× |
| Washington | 58,706 | 1.34× |
| Ohio | 58,264 | 0.86× |
| Michigan | 55,253 | 0.96× |
| Arizona | 46,181 | 1.03× |
| Massachusetts | 44,941 | 1.04× |
| Tennessee | 43,559 | 0.99× |
| Wisconsin | 43,248 | 1.31× |
| Indiana | 40,353 | 1.01× |
| Maryland | 38,083 | 1.01× |
| Utah | 37,826 | 1.93× |
| Alabama | 31,313 | 1.02× |
| Missouri | 31,239 | 0.88× |
| Colorado | 29,845 | 0.86× |
| South Carolina | 29,780 | 0.9× |
| Oregon | 28,277 | 1.13× |
| Minnesota | 26,318 | 0.84× |
| Connecticut | 25,870 | 1.18× |
| Louisiana | 23,771 | 0.84× |
| Kentucky | 21,976 | 0.8× |
| Oklahoma | 21,165 | 0.87× |
| Nevada | 18,256 | 0.86× |
| Arkansas | 14,257 | 0.79× |
| Kansas | 14,136 | 0.82× |
| Iowa | 13,815 | 0.76× |
| Mississippi | 13,729 | 0.76× |
| Maine | 11,876 | 1.51× |
| West Virginia | 10,011 | 0.98× |
| Idaho | 8,563 | 0.78× |
| Nebraska | 8,521 | 0.78× |
| Hawaii | 8,448 | 0.9× |
| New Mexico | 8,270 | 0.75× |
| Washington, District of Columbia | 7,333 | 1.11× |
| New Hampshire | 6,711 | 0.78× |
| Rhode Island | 5,786 | 0.83× |
| Delaware | 4,870 | 0.81× |
| Alaska | 4,323 | 0.92× |
| Montana | 3,848 | 0.63× |
| South Dakota | 3,473 | 0.69× |
| North Dakota | 2,982 | 0.66× |
| Vermont | 2,504 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emilia Jones | 18.52× | Movies & TV |
| Kitten | 3.94× | Pets & Animals |
| United States | 1.78× | Travel & Leisure |
| Culture | 1.88× | Literature |
| Personal finance | 1.65× | Business & Career |
| Comedy movies | 1.68× | Movies & TV |
| Rock music | 1.67× | Music & Radio |
| HighSchool | 6.22× | Music & Radio |
| Friends | 1.75× | Movies & TV |
| Animal | 1.7× | Pets & Animals |
| Wildlife | 2.01× | Travel & Leisure |
| TikTok | 1.56× | Internet & Social Media |
| Humour | 1.55× | Literature |
| Mammal | 1.75× | Pets & Animals |
| Pleasure | 1.63× | Politics & Society |
| Felis | 3.76× | Pets & Animals |
| Wikipedia | 2.08× | Internet & Social Media |
| History | 1.54× | Literature |
| 1.77× | Internet & Social Media | |
| Parent | 1.61× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Urban Lifestyle | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.21 |
| Travelling | THRILL | 1.14 |
| Spirituality | BALANCE | 1.13 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 14.1% |
| Italy | 7.2% |
See Utopia audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Utopia have in United States?
Utopia has an estimated audience of 2,192,134 people in United States, concentrated in California and Texas.
What is the gender split and age of Utopia fans?
59.9% of Utopia fans are female, 40.1% are male, with an average age of 39.6 years.
Which brands do Utopia fans like most?
Utopia fans show strongest brand affinity for Emilia Jones (18.52×), Kitten (3.94×), and United States (1.78×) over the country average.
Where do Utopia fans live in United States?
Utopia fans in United States are most concentrated in California (reach 309,862), Texas (reach 227,871), and Florida (reach 212,609). These three regions account for the largest share of the active audience.
What other brands do Utopia fans also like?
Beyond Utopia itself, the audience over-indexes on Kitten (3.94×), United States (1.78×), Culture (1.88×), and Personal finance (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Utopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.