Rascasse Audience Intelligence

Utopia Audience in United States

A data profile of the people who buy, follow and care about Utopia in United States — modelled from more than twelve digital signal sources. Utopia has an estimated audience of 2,192,134 people in United States.

#6021among Topic in United States#844in Politics & Society

The average Utopia fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emilia Jones, Kitten, United States, with strongest over-indexing on Emilia Jones (18.52× the country average).

Demographically, the Utopia audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utopia fan in United States is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Emilia Jones.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utopia profile in United States.

Audience size
2.2M
in United States
Gender
59.9%♀
40.1% male
Age
39.6
average years
Country rank
#13242
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utopia fans

59.9% are female, 40.1% are male, average age 39.6.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Utopia audience in United States
MetricValue
Female59.9%
Male40.1%
Average age39.6
Estimated audience size2,192,134
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Utopia audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Utopia audience comes from United States.

Worldwide audience distribution share by country for Utopia
CountryShare
United States18.7%
Germany14.1%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utopia audience in United States is strongest.

Fig. 05

Top regions by affinity

Utopia fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.85×
02Utah~30K1.76×
03Georgia~100K1.69×
04Virginia~70K1.32×
05Wisconsin~40K1.31×
06Texas~200K1.29×
07Florida~200K1.26×
08Washington~60K1.26×
09New York~200K1.24×
10New Jersey~70K1.22×
11California~300K1.19×
12Alaska~5K1.14×
13Pennsylvania~80K1.13×
14Alabama~30K1.12×
15Illinois~80K1.07×
16Connecticut~20K1.07×
17Indiana~40K1.04×
18Oregon~30K1.03×
19South Carolina~30K1.02×
20Nebraska~10K1.02×
21North Carolina~70K1.01×
22Washington, District of Columbia~7K1.01×
23Missouri~40K1.00×
24Louisiana~30K1.00×
25Arizona~40K0.99×
26Tennessee~40K0.98×
27Massachusetts~40K0.98×
28Maryland~40K0.98×
29West Virginia~10K0.98×
30Michigan~50K0.94×
31Oklahoma~20K0.92×
32Kansas~20K0.89×
33Hawaii~8K0.87×
34Kentucky~20K0.86×
35Ohio~60K0.85×
36Delaware~5K0.85×
37Nevada~20K0.84×
38Arkansas~10K0.83×
39Rhode Island~6K0.83×
40Mississippi~10K0.82×
41Colorado~30K0.80×
42Minnesota~30K0.80×
43New Mexico~9K0.80×
44New Hampshire~7K0.80×
45South Dakota~4K0.80×
46North Dakota~4K0.80×
47Idaho~9K0.78×
48Iowa~10K0.77×
49Vermont~3K0.73×
50Montana~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Utopia, United States
0.69×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utopia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utopia audience
#·InterestCategoryAffinity×
01Emilia JonesMovies & TV18.52×
02HighSchoolMusic & Radio6.22×
03Elle FanningMovies & TV5.09×
04KittenPets & Animals3.94×
05FelisPets & Animals3.76×
06WikipediaInternet & Social Media2.08×
07WildlifeTravel & Leisure2.01×
08CultureLiterature1.88×
09Mitch McConnellPolitics & Society1.80×
10United StatesTravel & Leisure1.78×
11RedditInternet & Social Media1.77×
12MammalPets & Animals1.75×
13AnimalPets & Animals1.70×
14Comedy moviesMovies & TV1.68×
15Rock musicMusic & Radio1.67×
16Personal financeBusiness & Career1.65×
17PleasurePolitics & Society1.63×
18TikTokInternet & Social Media1.56×
19HumourLiterature1.55×
20HistoryLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utopia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utopia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.75×
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utopia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.94×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utopia have in United States?

Utopia has an estimated audience of 2,192,134 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Utopia fans?

59.9% of Utopia fans are female, 40.1% are male, with an average age of 39.6 years.

03

Which brands do Utopia fans like most?

Utopia fans show strongest brand affinity for Emilia Jones (18.52×), Kitten (3.94×), and United States (1.78×) over the country average.

04

Where do Utopia fans live in United States?

Utopia fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Utopia fans also like?

Beyond Utopia itself, the audience over-indexes on Kitten (3.94×), United States (1.78×), Culture (1.88×), and HighSchool (6.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Utopia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Utopia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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