Felis Audience in United States

Felis logo

Felis has an estimated audience of 14,083,953 people in United States. 66.8% are female, 33.2% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home, The Historian.

The average Felis fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Felis audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Individualism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Felis fans

Demographic split for Felis audience in United States
MetricValue
Female66.8%
Male33.2%
Average age42.4
Estimated audience size14,083,953

Audience persona

The typical Felis fan in United States is more female, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Felis in United States
RegionReachAffinity
California1,562,6291.01×
Texas1,200,4830.99×
Florida900,9150.94×
New York746,7010.95×
Georgia436,7641.01×
Illinois382,5470.82×
North Carolina377,4300.89×
Virginia375,3291.09×
Pennsylvania373,8710.79×
Washington336,6001.19×
Ohio317,7230.73×
New Jersey295,6030.83×
Michigan249,4690.68×
Arizona247,5010.86×
Indiana222,2820.86×
Tennessee219,7920.78×
Massachusetts219,4290.79×
Missouri201,2330.89×
Maryland194,8400.8×
Wisconsin186,1050.88×
Minnesota178,1540.88×
Oregon177,6271.1×
Colorado164,0160.74×
Louisiana152,0900.84×
Kentucky151,6750.86×
South Carolina148,7860.7×
Alabama146,8150.75×
Oklahoma132,1010.84×
Utah119,0800.94×
Connecticut113,7640.81×
Nevada112,9760.83×
Mississippi107,7020.93×
Kansas91,7870.83×
Arkansas90,0520.78×
Iowa64,2070.55×
Idaho62,7870.89×
West Virginia62,7620.96×
Alaska62,6322.08×
Nebraska59,0790.84×
Hawaii55,3650.91×
Montana54,5981.4×
New Mexico54,5720.77×
South Dakota53,8911.66×
Vermont53,2072.15×
North Dakota52,4721.81×
New Hampshire51,7130.93×
Wyoming50,7712.43×
Rhode Island49,9351.11×
Maine49,9050.99×
Delaware44,7191.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Felis audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.22×Movies & TV
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Goop5.22×Internet & Social Media
Vocal harmony4.41×Music & Radio
Israel1.96×Travel & Leisure
Wok5.22×Food & Beverages
Grinch3.04×Movies & TV
Eurail16.57×Cars & Mobility
Throne of Glass5.22×Literature
Governor of Michigan4.97×Politics & Society
Hibachi5.22×Food & Beverages
3D printing1.56×Technology & Electronics
Parral, Chihuahua8.99×Travel & Leisure
Grace Slick5.22×Music & Radio
Home staging3.03×Home & Garden
Nebraska Cornhuskers4.81×Sports
headspace5.22×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Felis audience
TraitClusterScore
IndividualismJOY1.29
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.24
SpiritualityBALANCE1.22
CreativityOPEN1.11
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Felis
CountryShare
United States27.2%
Italy7.9%
United Kingdom5.9%

See Felis audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Felis have in United States?

Felis has an estimated audience of 14,083,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Felis fans?

66.8% of Felis fans are female, 33.2% are male, with an average age of 42.4 years.

Which brands do Felis fans like most?

Felis fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Lulu 黃路梓茵 (5.22×) over the country average.

Where do Felis fans live in United States?

Felis fans in United States are most concentrated in California (reach 1,562,629), Texas (reach 1,200,483), and Florida (reach 900,915). These three regions account for the largest share of the active audience.

What other brands do Felis fans also like?

Beyond Felis itself, the audience over-indexes on Mathcore (18.06×), Lulu 黃路梓茵 (5.22×), Google Home (11.66×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Felis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.