Rascasse Audience Intelligence

Felis Audience in United States

A data profile of the people who buy, follow and care about Felis in United States — modelled from more than twelve digital signal sources. Felis has an estimated audience of 14,083,953 people in United States.

#1687among Topic in United States#67in Pets & Animals

The average Felis fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Britney Spears, Bored Panda, with strongest over-indexing on Chuck Norris (2.72× the country average).

Demographically, the Felis audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Felis fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Felis profile in United States.

Audience size
14.1M
in United States
Gender
66.8%♀
33.2% male
Age
42.4
average years
Country rank
#2503
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Felis fans

66.8% are female, 33.2% are male, average age 42.4.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Felis audience in United States
MetricValue
Female66.8%
Male33.2%
Average age42.4
Estimated audience size14,083,953
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Felis audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3916%
40-4922%
50+30%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Felis audience comes from United States.

Worldwide audience distribution share by country for Felis
CountryShare
United States27.2%
Italy7.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Felis audience in United States is strongest.

Fig. 05

Top regions by affinity

Felis fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.22×
02Vermont~30K1.22×
03North Dakota~30K1.15×
04South Dakota~40K1.13×
05Montana~40K1.07×
06Delaware~40K1.06×
07Washington~300K1.05×
08Rhode Island~50K1.03×
09Georgia~400K1.02×
10Oregon~200K1.01×
11Texas~1M1.00×
12Virginia~300K1.00×
13California~1.5M0.99×
14West Virginia~70K0.99×
15Maine~50K0.99×
16Louisiana~200K0.98×
17Utah~100K0.98×
18Nebraska~70K0.98×
19Idaho~70K0.98×
20Hawaii~60K0.98×
21New Hampshire~50K0.98×
22Mississippi~100K0.97×
23New Mexico~70K0.97×
24Florida~900K0.96×
25Oklahoma~100K0.96×
26Arkansas~100K0.96×
27Kansas~100K0.96×
28Missouri~200K0.95×
29Washington, District of Columbia~40K0.95×
30Indiana~200K0.94×
31Wisconsin~200K0.94×
32Minnesota~200K0.94×
33Kentucky~200K0.94×
34Connecticut~100K0.94×
35Nevada~100K0.94×
36North Carolina~400K0.93×
37New York~700K0.92×
38Arizona~300K0.91×
39Maryland~200K0.91×
40South Carolina~200K0.91×
41Alabama~200K0.91×
42Iowa~100K0.91×
43New Jersey~300K0.90×
44Illinois~400K0.89×
45Tennessee~200K0.88×
46Pennsylvania~400K0.87×
47Massachusetts~200K0.87×
48Colorado~200K0.87×
49Ohio~400K0.86×
50Michigan~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Felis, United States
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Felis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Felis audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.70×
02Bored PandaInternet & Social Media4.38×
03Animal testingPolitics & Society4.00×
04Chuck NorrisMovies & TV2.72×
05Obsessed (2009 film)Movies & TV2.64×
06Britney SpearsMusic & Radio2.40×
07Non-alcoholic beverageFood & Beverages2.40×
08Virtual realityTechnology & Electronics2.18×
09Veterinary medicineBusiness & Career2.04×
10Real propertyHome & Garden1.89×
11NostalgiaHome & Garden1.87×
12GeneticsKids & Family1.85×
13High schoolBusiness & Career1.81×
14Ace HardwareHome & Garden1.76×
15CookbookFood & Beverages1.76×
16Subscription business modelShopping1.71×
17SubwayFood & Beverages1.66×
18RadioTechnology & Electronics1.62×
19RedditInternet & Social Media1.61×
20Pizza HutFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Felis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Felis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
SpiritualityBALANCE1.47×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Felis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Felis have in United States?

Felis has an estimated audience of 14,083,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Felis fans?

66.8% of Felis fans are female, 33.2% are male, with an average age of 42.4 years.

03

Which brands do Felis fans like most?

Felis fans show strongest brand affinity for Chuck Norris (2.72×), Britney Spears (2.4×), and Bored Panda (4.38×) over the country average.

04

Where do Felis fans live in United States?

Felis fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Felis fans also like?

Beyond Felis itself, the audience over-indexes on Britney Spears (2.4×), Bored Panda (4.38×), Animal testing (4×), and Reddit (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Felis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Felis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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