A data profile of the people who buy, follow and care about Felis in United Kingdom — modelled from more than twelve digital signal sources. Felis has an estimated audience of 3,042,159 people in United Kingdom.
The average Felis fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Hobby, Satire, with strongest over-indexing on Wikipedia (4.5× the country average).
Demographically, the Felis audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Felis fan in United Kingdom is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Felis profile in United Kingdom.
71.5% are female, 28.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 45.4 |
| Estimated audience size | 3,042,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Felis audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 7.9% |
| United Kingdom | 5.9% |
Where the Felis audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~100K | 1.15× | |
| 02 | England | ~2.5M | 1.03× | |
| 03 | South West | ~300K | 1.03× | |
| 04 | East Midlands | ~200K | 1.02× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.02× | |
| 07 | East of England | ~300K | 1.01× | |
| 08 | South East | ~400K | 0.99× | |
| 09 | Wales | ~200K | 0.99× | |
| 10 | Scotland | ~300K | 0.97× | |
| 11 | Yorkshire and the Humber | ~200K | 0.93× | |
| 12 | North West | ~300K | 0.91× |
The strongest cross-interests of the Felis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 6.74× | ||
| 02 | Bored Panda | Internet & Social Media | 4.83× | ||
| 03 | Wikipedia | Internet & Social Media | 4.50× | ||
| 04 | Adoption | Kids & Family | 4.05× | ||
| 05 | Sketch comedy | Movies & TV | 3.77× | ||
| 06 | Satire | Literature | 3.33× | ||
| 07 | Postcode lottery | Games | 2.88× | ||
| 08 | Hobby | Home & Garden | 2.67× | ||
| 09 | Volunteering | Politics & Society | 2.28× | ||
| 10 | Refrigerator | Home & Garden | 2.21× | ||
| 11 | Genetics | Kids & Family | 2.16× | ||
| 12 | Esso | Cars & Mobility | 2.07× | ||
| 13 | Distilled beverage | Food & Beverages | 1.82× | ||
| 14 | William Hill (bookmaker) | Games | 1.79× | ||
| 15 | Aldi | Shopping | 1.77× | ||
| 16 | Kitchen | Home & Garden | 1.76× | ||
| 17 | Politics | Politics & Society | 1.72× | ||
| 18 | Nonprofit organization | Politics & Society | 1.68× | ||
| 19 | Weddings | Kids & Family | 1.54× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Spirituality | BALANCE | 1.30× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.81× |
Felis has an estimated audience of 3,042,159 people in United Kingdom, concentrated in England and South East.
71.5% of Felis fans are female, 28.5% are male, with an average age of 45.4 years.
Felis fans show strongest brand affinity for Wikipedia (4.5×), Hobby (2.67×), and Satire (3.33×) over the country average.
Felis fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Felis itself, the audience over-indexes on Hobby (2.67×), Satire (3.33×), Flightradar24 (6.74×), and Bored Panda (4.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Felis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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