A data profile of the people who buy, follow and care about Bored Panda in United Kingdom — modelled from more than twelve digital signal sources. Bored Panda has an estimated audience of 3,224,358 people in United Kingdom.
The average Bored Panda fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Boredom, Daily Express, Mammal, with strongest over-indexing on Boredom (8.91× the country average).
Demographically, the Bored Panda audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Social Media Usage, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bored Panda fan in United Kingdom is more female, around 42.5 years old, with strong Social Media Usage tendencies and a notable affinity for Boredom.
The key figures that characterise the Bored Panda profile in United Kingdom.
62.9% are female, 37.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.5 |
| Estimated audience size | 3,224,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Bored Panda audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.1% |
| United Kingdom | 14.6% |
| Canada | 6.5% |
Where the Bored Panda audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.32× | |
| 02 | Yorkshire and the Humber | ~300K | 1.30× | |
| 03 | Scotland | ~300K | 1.16× | |
| 04 | North East | ~100K | 1.13× | |
| 05 | South East | ~500K | 1.07× | |
| 06 | Wales | ~200K | 1.07× | |
| 07 | East of England | ~300K | 0.97× | |
| 08 | England | ~2.5M | 0.96× | |
| 09 | South West | ~200K | 0.86× | |
| 10 | Northern Ireland | ~80K | 0.82× | |
| 11 | East Midlands | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Bored Panda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boredom | Health | 8.91× | ||
| 02 | Liverpool Echo | News | 3.41× | ||
| 03 | Show business | Movies & TV | 3.09× | ||
| 04 | Daily Star (United Kingdom) | News | 3.05× | ||
| 05 | Daily Express | News | 2.89× | ||
| 06 | Mammal | Pets & Animals | 2.89× | ||
| 07 | Tabloid (newspaper format) | Literature | 2.85× | ||
| 08 | Cats | Pets & Animals | 2.44× | ||
| 09 | Psychology | Business & Career | 2.43× | ||
| 10 | Celebrity | Movies & TV | 2.37× | ||
| 11 | Animal | Pets & Animals | 2.30× | ||
| 12 | Harry Potter | Movies & TV | 2.30× | ||
| 13 | Magazines | Literature | 2.24× | ||
| 14 | Humour | Literature | 2.23× | ||
| 15 | Sun | Travel & Leisure | 2.18× | ||
| 16 | Science | Business & Career | 2.16× | ||
| 17 | Current events | Arts & Culture | 1.93× | ||
| 18 | Child | Kids & Family | 1.88× | ||
| 19 | TV | Movies & TV | 1.82× | ||
| 20 | London | Travel & Leisure | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.42× | |
| Creativity | OPEN | 1.41× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.48× | |
| Early Adopter Mentality | POWER | 0.50× | |
| Luxury Orientation | PREMIUM | 0.62× |
Bored Panda has an estimated audience of 3,224,358 people in United Kingdom, concentrated in England and South East.
62.9% of Bored Panda fans are female, 37.1% are male, with an average age of 42.5 years.
Bored Panda fans show strongest brand affinity for Boredom (8.91×), Daily Express (2.89×), and Mammal (2.89×) over the country average.
Bored Panda fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bored Panda itself, the audience over-indexes on Daily Express (2.89×), Mammal (2.89×), Celebrity (2.37×), and Liverpool Echo (3.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bored Panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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