Science Audience in United Kingdom
Science has an estimated audience of 18,496,536 people in United Kingdom. 54.9% are female, 45.1% are male, average age 43.6. Top regions: England, South East, Greater London. Top brand affinities: Paris Saint-Germain, Search engine optimization, Web hosting, Reggaeton, Los Angeles Lakers.
The average Science fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Paris Saint-Germain, Search engine optimization, Web hosting, with strongest over-indexing on Paris Saint-Germain (1.66× the country average). Demographically, the Science audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Science fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.6 |
| Estimated audience size | 18,496,536 |
Audience persona
The typical Science fan in United Kingdom is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Paris Saint-Germain.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,872,402 | 2.11× |
| South East | 2,700,094 | 1.09× |
| Greater London | 2,481,375 | 1.03× |
| North West | 2,346,936 | 1.19× |
| East of England | 2,035,489 | 1.21× |
| South West | 1,782,052 | 1.17× |
| East Midlands | 1,393,794 | 1.07× |
| Yorkshire and the Humber | 1,137,157 | 0.77× |
| Scotland | 898,955 | 0.54× |
| Wales | 780,243 | 0.74× |
| West Midlands | 586,231 | 0.74× |
| North East | 536,019 | 0.74× |
| Northern Ireland | 349,371 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paris Saint-Germain | 1.66× | Sports |
| Search engine optimization | 1.62× | Business & Career |
| Web hosting | 1.8× | Business & Career |
| Reggaeton | 1.53× | Music & Radio |
| Los Angeles Lakers | 1.59× | Sports |
| Jake Paul | 1.8× | Internet & Social Media |
| Grime (music) | 1.53× | Music & Radio |
| Golden State Warriors | 1.52× | Sports |
| Gaming | 1.57× | Games |
| Dining Out | 1.52× | Food & Beverages |
| Abuja | 1.7× | Travel & Leisure |
| Band of Brothers | 1.52× | Movies & TV |
| Galaxy | 1.59× | Travel & Leisure |
| Felicity Jones | 2.04× | Movies & TV |
| hotstar | 1.91× | Movies & TV |
| Music of Nigeria | 1.6× | Music & Radio |
| LeBron James | 1.59× | Sports |
| Swing trading | 1.62× | Business & Career |
| forex trader | 1.78× | Business & Career |
| Soca music | 1.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.18 |
| Sustainability | BALANCE | 1.17 |
| Travelling | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
| Individualism | JOY | 1.14 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
See Science audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Science have in United Kingdom?
Science has an estimated audience of 18,496,536 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Science fans?
54.9% of Science fans are female, 45.1% are male, with an average age of 43.6 years.
Which brands do Science fans like most?
Science fans show strongest brand affinity for Paris Saint-Germain (1.66×), Search engine optimization (1.62×), and Web hosting (1.8×) over the country average.
Where do Science fans live in United Kingdom?
Science fans in United Kingdom are most concentrated in England (reach 13,872,402), South East (reach 2,700,094), and Greater London (reach 2,481,375). These three regions account for the largest share of the active audience.
What other brands do Science fans also like?
Beyond Science itself, the audience over-indexes on Search engine optimization (1.62×), Web hosting (1.8×), Reggaeton (1.53×), and Los Angeles Lakers (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.