A data profile of the people who buy, follow and care about Science in United Kingdom — modelled from more than twelve digital signal sources. Science has an estimated audience of 18,496,536 people in United Kingdom.
The average Science fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Paris Saint-Germain, Search engine optimization, Web hosting, with strongest over-indexing on Paris Saint-Germain (1.66× the country average).
Demographically, the Science audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Science fan in United Kingdom is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Science profile in United Kingdom.
54.9% are female, 45.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.6 |
| Estimated audience size | 18,496,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Science audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~14M | 2.11× | |
| 02 | East of England | ~2M | 1.20× | |
| 03 | North West | ~2.5M | 1.18× | |
| 04 | South West | ~2M | 1.17× | |
| 05 | South East | ~2.5M | 1.09× | |
| 06 | East Midlands | ~1.5M | 1.07× | |
| 07 | Greater London | ~2.5M | 1.03× | |
| 08 | Yorkshire and the Humber | ~1M | 0.77× | |
| 09 | North East | ~500K | 0.76× | |
| 10 | Wales | ~800K | 0.75× | |
| 11 | West Midlands | ~600K | 0.74× | |
| 12 | Northern Ireland | ~400K | 0.64× | |
| 13 | Scotland | ~900K | 0.55× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Felicity Jones | Movies & TV | 2.04× | ||
| 02 | hotstar | Movies & TV | 1.91× | ||
| 03 | Polo Ralph Lauren | Fashion & Accessoires | 1.84× | ||
| 04 | Web hosting | Business & Career | 1.80× | ||
| 05 | Jake Paul | Internet & Social Media | 1.80× | ||
| 06 | forex trader | Business & Career | 1.78× | ||
| 07 | Abuja | Travel & Leisure | 1.70× | ||
| 08 | Paris Saint-Germain | Sports | 1.66× | ||
| 09 | Search engine optimization | Business & Career | 1.62× | ||
| 10 | Swing trading | Business & Career | 1.62× | ||
| 11 | Music of Nigeria | Music & Radio | 1.60× | ||
| 12 | Los Angeles Lakers | Sports | 1.59× | ||
| 13 | Galaxy | Travel & Leisure | 1.59× | ||
| 14 | LeBron James | Sports | 1.59× | ||
| 15 | Gaming | Games | 1.57× | ||
| 16 | Reggaeton | Music & Radio | 1.53× | ||
| 17 | Grime (music) | Music & Radio | 1.53× | ||
| 18 | Golden State Warriors | Sports | 1.52× | ||
| 19 | Dining Out | Food & Beverages | 1.52× | ||
| 20 | Band of Brothers | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.84× |
Science has an estimated audience of 18,496,536 people in United Kingdom, concentrated in England and South East.
54.9% of Science fans are female, 45.1% are male, with an average age of 43.6 years.
Science fans show strongest brand affinity for Paris Saint-Germain (1.66×), Search engine optimization (1.62×), and Web hosting (1.8×) over the country average.
Science fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~2.5M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Search engine optimization (1.62×), Web hosting (1.8×), Polo Ralph Lauren (1.84×), and Reggaeton (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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