A data profile of the people who buy, follow and care about Science in France — modelled from more than twelve digital signal sources. Science has an estimated audience of 12,817,198 people in France.
The average Science fan in France is 41.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Babymoov, Quetta, Nestlé Baby Club, with strongest over-indexing on Babymoov (1.53× the country average).
Demographically, the Science audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 13 regions tracked by Rascasse.
The typical Science fan in France is balanced, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Babymoov.
The key figures that characterise the Science profile in France.
53.9% are female, 46.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.7 |
| Estimated audience size | 12,817,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Science audience comes from France.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.36× | |
| 02 | Brittany | ~700K | 1.19× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.11× | |
| 04 | Grand Est | ~1M | 1.11× | |
| 05 | Occitanie | ~1M | 1.04× | |
| 06 | Hauts-de-France | ~1M | 1.00× | |
| 07 | Provence-Alpes-Côte d'Azur | ~1M | 1.00× | |
| 08 | Centre-Val de Loire | ~500K | 1.00× | |
| 09 | Nouvelle-Aquitaine | ~1M | 0.95× | |
| 10 | Pays de la Loire | ~700K | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~500K | 0.92× | |
| 12 | Normandy | ~500K | 0.85× | |
| 13 | Corsica | ~40K | 0.63× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nestlé Baby Club | Kids & Family | 1.58× | ||
| 02 | Babymoov | Kids & Family | 1.53× | ||
| 03 | Quetta | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.09× | |
| Mindfulness | BALANCE | 1.08× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.86× |
Science has an estimated audience of 12,817,198 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.9% of Science fans are female, 46.1% are male, with an average age of 41.7 years.
Science fans show strongest brand affinity for Babymoov (1.53×), Quetta (1.51×), and Nestlé Baby Club (1.58×) over the country average.
Science fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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