Science Audience in France
Science has an estimated audience of 12,817,198 people in France. 53.9% are female, 46.1% are male, average age 41.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Babymoov, Quetta, Nestlé Baby Club.
The average Science fan in France is 41.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Babymoov, Quetta, Nestlé Baby Club, with strongest over-indexing on Babymoov (1.53× the country average). Demographically, the Science audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Science fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.7 |
| Estimated audience size | 12,817,198 |
Audience persona
The typical Science fan in France is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Babymoov.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,116,021 | 1.36× |
| Auvergne-Rhône-Alpes | 1,681,764 | 1.11× |
| Occitanie | 1,155,695 | 1.04× |
| Grand Est | 1,153,993 | 1.11× |
| Hauts-de-France | 1,133,682 | 1.01× |
| Nouvelle-Aquitaine | 1,065,730 | 0.95× |
| Provence-Alpes-Côte d'Azur | 954,431 | 1× |
| Brittany | 746,502 | 1.19× |
| Pays de la Loire | 675,343 | 0.95× |
| Normandy | 529,810 | 0.85× |
| Centre-Val de Loire | 484,025 | 1× |
| Bourgogne-Franche-Comté | 474,781 | 0.92× |
| Corsica | 32,248 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babymoov | 1.53× | Kids & Family |
| Quetta | 1.51× | Travel & Leisure |
| Nestlé Baby Club | 1.58× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8 |
| Mindfulness | BALANCE | 2.14 |
| Community Orientation | OPEN | 1.7 |
| Indulgence | JOY | 1.55 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
See Science audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Science have in France?
Science has an estimated audience of 12,817,198 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Science fans?
53.9% of Science fans are female, 46.1% are male, with an average age of 41.7 years.
Which brands do Science fans like most?
Science fans show strongest brand affinity for Babymoov (1.53×), Quetta (1.51×), and Nestlé Baby Club (1.58×) over the country average.
Where do Science fans live in France?
Science fans in France are most concentrated in Île-de-France (reach 3,116,021), Auvergne-Rhône-Alpes (reach 1,681,764), and Occitanie (reach 1,155,695). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in France who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.