A data profile of the people who buy, follow and care about Science in Spain — modelled from more than twelve digital signal sources. Science has an estimated audience of 13,376,849 people in Spain.
The average Science fan in Spain is 44.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Physics, Chemistry, Science (journal), with strongest over-indexing on Physics (1.51× the country average).
Demographically, the Science audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Science fan in Spain is more female, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Physics.
The key figures that characterise the Science profile in Spain.
57.3% are female, 42.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.3 |
| Estimated audience size | 13,376,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Science audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~4.5M | 1.78× | |
| 02 | Community of Madrid | ~3M | 1.27× | |
| 03 | Basque Autonomous Country | ~600K | 1.21× | |
| 04 | Navarre | ~200K | 1.15× | |
| 05 | Balearic Islands | ~400K | 1.05× | |
| 06 | Aragon | ~400K | 1.04× | |
| 07 | Castile and León | ~600K | 0.99× | |
| 08 | Comunidad Valenciana | ~1.5M | 0.98× | |
| 09 | Castilla-La Mancha | ~500K | 0.97× | |
| 10 | Principality of Asturias | ~300K | 0.97× | |
| 11 | Region of Murcia | ~400K | 0.96× | |
| 12 | La Rioja | ~80K | 0.96× | |
| 13 | Andalusia | ~2.5M | 0.87× | |
| 14 | Extremadura | ~200K | 0.85× | |
| 15 | Cantabria | ~100K | 0.85× | |
| 16 | Canary Islands | ~600K | 0.83× | |
| 17 | Galicia | ~500K | 0.78× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Undergrads | Movies & TV | 3.17× | ||
| 02 | Natural science | Business & Career | 2.14× | ||
| 03 | Science (journal) | Business & Career | 2.02× | ||
| 04 | Chemistry | Business & Career | 2.01× | ||
| 05 | Robotics | Technology & Electronics | 1.88× | ||
| 06 | Biochemistry | Business & Career | 1.82× | ||
| 07 | Casablanca | Travel & Leisure | 1.82× | ||
| 08 | High school | Business & Career | 1.80× | ||
| 09 | Bachelor's degree | Business & Career | 1.76× | ||
| 10 | Public university | Business & Career | 1.69× | ||
| 11 | Middle school | Business & Career | 1.62× | ||
| 12 | Mathematics | Business & Career | 1.61× | ||
| 13 | Teacher education | Business & Career | 1.59× | ||
| 14 | Alicante | Travel & Leisure | 1.56× | ||
| 15 | Private university | Business & Career | 1.55× | ||
| 16 | Pharmaceutical industry | Business & Career | 1.54× | ||
| 17 | Postgraduate education | Business & Career | 1.52× | ||
| 18 | Distance education | Business & Career | 1.52× | ||
| 19 | Physics | Business & Career | 1.51× | ||
| 20 | Wind turbine | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.12× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Indulgence | JOY | 0.95× | |
| Sports Activity | POWER | 0.95× |
Science has an estimated audience of 13,376,849 people in Spain, concentrated in Catalonia and Community of Madrid.
57.3% of Science fans are female, 42.7% are male, with an average age of 44.3 years.
Science fans show strongest brand affinity for Physics (1.51×), Chemistry (2.01×), and Science (journal) (2.02×) over the country average.
Science fans in Spain are most concentrated in Catalonia (reach ~4.5M), Community of Madrid (reach ~3M), and Andalusia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Chemistry (2.01×), Science (journal) (2.02×), Alicante (1.56×), and Wind turbine (1.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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