Science Audience in Spain
Science has an estimated audience of 13,376,849 people in Spain. 57.3% are female, 42.7% are male, average age 44.3. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Physics, Chemistry, Science (journal), Alicante, Wind turbine.
The average Science fan in Spain is 44.3 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Physics, Chemistry, Science (journal), with strongest over-indexing on Physics (1.51× the country average). Demographically, the Science audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Science fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.3 |
| Estimated audience size | 13,376,849 |
Audience persona
The typical Science fan in Spain is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Physics.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,376,425 | 1.81× |
| Community of Madrid | 2,897,743 | 1.29× |
| Andalusia | 2,252,005 | 0.86× |
| Comunidad Valenciana | 1,465,074 | 0.98× |
| Basque Autonomous Country | 624,737 | 1.25× |
| Castile and León | 578,810 | 0.99× |
| Castilla-La Mancha | 522,392 | 0.96× |
| Canary Islands | 518,567 | 0.78× |
| Galicia | 443,462 | 0.71× |
| Region of Murcia | 428,011 | 0.93× |
| Balearic Islands | 399,716 | 1.06× |
| Aragon | 372,513 | 1.06× |
| Principality of Asturias | 297,484 | 0.94× |
| Navarre | 211,728 | 1.26× |
| Extremadura | 191,482 | 0.66× |
| Cantabria | 97,964 | 0.58× |
| La Rioja | 76,612 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Physics | 1.51× | Business & Career |
| Chemistry | 2.01× | Business & Career |
| Science (journal) | 2.02× | Business & Career |
| Alicante | 1.56× | Travel & Leisure |
| Wind turbine | 1.5× | Home & Garden |
| Natural science | 2.14× | Business & Career |
| Bachelor's degree | 1.76× | Business & Career |
| Mathematics | 1.61× | Business & Career |
| High school | 1.8× | Business & Career |
| Middle school | 1.62× | Business & Career |
| Postgraduate education | 1.52× | Business & Career |
| Robotics | 1.88× | Technology & Electronics |
| Pharmaceutical industry | 1.54× | Business & Career |
| Biochemistry | 1.82× | Business & Career |
| Private university | 1.55× | Business & Career |
| Undergrads | 3.17× | Movies & TV |
| Public university | 1.69× | Business & Career |
| Teacher education | 1.59× | Business & Career |
| Distance education | 1.52× | Business & Career |
| Casablanca | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Mindfulness | BALANCE | 1.06 |
| Need for Security | CONSERVATISM | 1.01 |
| Travelling | THRILL | 0.96 |
| Healthy Lifestyle | BALANCE | 0.94 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
See Science audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Science have in Spain?
Science has an estimated audience of 13,376,849 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Science fans?
57.3% of Science fans are female, 42.7% are male, with an average age of 44.3 years.
Which brands do Science fans like most?
Science fans show strongest brand affinity for Physics (1.51×), Chemistry (2.01×), and Science (journal) (2.02×) over the country average.
Where do Science fans live in Spain?
Science fans in Spain are most concentrated in Catalonia (reach 4,376,425), Community of Madrid (reach 2,897,743), and Andalusia (reach 2,252,005). These three regions account for the largest share of the active audience.
What other brands do Science fans also like?
Beyond Science itself, the audience over-indexes on Chemistry (2.01×), Science (journal) (2.02×), Alicante (1.56×), and Wind turbine (1.5×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.