A data profile of the people who buy, follow and care about Chemistry in Spain — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 2,413,117 people in Spain.
Chemistry has an estimated audience of 2,413,117 people in Spain. 62.2% are female, 37.8% are male, average age 43.1. Top brand affinities: Science, Iberia (airline), WhatsApp, International education, Innovation.
Top brand affinities include Science, Iberia (airline), WhatsApp, with strongest over-indexing on Science (2.01× the country average).
Demographically, the Chemistry audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Chemistry fan in Spain is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Science.
The key figures that characterise the Chemistry profile in Spain.
62.2% are female, 37.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 43.1 |
| Estimated audience size | 2,413,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Chemistry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.5% |
| Brazil | 5.1% |
The strongest cross-interests of the Chemistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 5.40× | ||
| 02 | Biochemistry | Business & Career | 3.90× | ||
| 03 | Satire | Literature | 3.62× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.11× | ||
| 05 | Alicante | Travel & Leisure | 2.74× | ||
| 06 | Political science | Business & Career | 2.68× | ||
| 07 | Volunteering | Politics & Society | 2.57× | ||
| 08 | Refrigerator | Home & Garden | 2.30× | ||
| 09 | Genetics | Kids & Family | 2.17× | ||
| 10 | Innovation | Business & Career | 2.11× | ||
| 11 | Charity and causes | Business & Career | 2.11× | ||
| 12 | Travel website | Travel & Leisure | 2.02× | ||
| 13 | Science | Business & Career | 2.01× | ||
| 14 | Wikipedia | Internet & Social Media | 1.88× | ||
| 15 | CAC 40 | Business & Career | 1.79× | ||
| 16 | MSN | News | 1.75× | ||
| 17 | Julio Iglesias | Music & Radio | 1.73× | ||
| 18 | Distilled beverage | Food & Beverages | 1.71× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.55× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.87× | |
| Community Orientation | OPEN | 1.72× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Indulgence | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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