A data profile of the people who buy, follow and care about Chemistry in United States — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 20,322,602 people in United States.
The average Chemistry fan in United States is 41.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Ohio, Texas.
Top brand affinities include Planet Fitness, AccuWeather, Genetics, with strongest over-indexing on Planet Fitness (1.68× the country average).
Demographically, the Chemistry audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Chemistry fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Chemistry profile in United States.
60.5% are female, 39.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.5 |
| Estimated audience size | 20,322,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
Where the Chemistry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~1.5M | 5.75× | |
| 02 | Ohio | ~3.5M | 5.22× | |
| 03 | California | ~3.5M | 1.49× | |
| 04 | Illinois | ~900K | 1.28× | |
| 05 | Texas | ~2M | 1.22× | |
| 06 | Arizona | ~500K | 1.18× | |
| 07 | Mississippi | ~200K | 1.17× | |
| 08 | Kansas | ~200K | 1.15× | |
| 09 | New Mexico | ~100K | 1.09× | |
| 10 | Georgia | ~700K | 1.07× | |
| 11 | Florida | ~1.5M | 1.04× | |
| 12 | Alabama | ~300K | 1.04× | |
| 13 | Wyoming | ~30K | 1.03× | |
| 14 | Louisiana | ~300K | 1.02× | |
| 15 | Kentucky | ~300K | 1.02× | |
| 16 | New York | ~1M | 1.00× | |
| 17 | Oklahoma | ~200K | 0.99× | |
| 18 | North Carolina | ~600K | 0.98× | |
| 19 | Virginia | ~500K | 0.98× | |
| 20 | Tennessee | ~400K | 0.98× | |
| 21 | Indiana | ~400K | 0.95× | |
| 22 | Maryland | ~300K | 0.95× | |
| 23 | Nevada | ~200K | 0.94× | |
| 24 | New Jersey | ~500K | 0.93× | |
| 25 | South Carolina | ~300K | 0.92× | |
| 26 | Washington, District of Columbia | ~60K | 0.92× | |
| 27 | Pennsylvania | ~600K | 0.91× | |
| 28 | Hawaii | ~80K | 0.91× | |
| 29 | Michigan | ~500K | 0.90× | |
| 30 | Arkansas | ~200K | 0.90× | |
| 31 | Washington | ~400K | 0.88× | |
| 32 | West Virginia | ~80K | 0.87× | |
| 33 | Alaska | ~40K | 0.87× | |
| 34 | Missouri | ~300K | 0.84× | |
| 35 | Colorado | ~300K | 0.83× | |
| 36 | Wisconsin | ~300K | 0.83× | |
| 37 | Nebraska | ~80K | 0.82× | |
| 38 | Connecticut | ~200K | 0.81× | |
| 39 | Massachusetts | ~300K | 0.80× | |
| 40 | Iowa | ~100K | 0.79× | |
| 41 | Delaware | ~40K | 0.79× | |
| 42 | North Dakota | ~30K | 0.78× | |
| 43 | Minnesota | ~200K | 0.76× | |
| 44 | Idaho | ~80K | 0.76× | |
| 45 | Rhode Island | ~50K | 0.75× | |
| 46 | South Dakota | ~40K | 0.75× | |
| 47 | Utah | ~100K | 0.74× | |
| 48 | New Hampshire | ~60K | 0.69× | |
| 49 | Maine | ~50K | 0.68× | |
| 50 | Montana | ~40K | 0.66× |
The strongest cross-interests of the Chemistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AccuWeather | Home & Garden | 2.62× | ||
| 02 | Web server | Technology & Electronics | 2.44× | ||
| 03 | Paleolithic diet | Health | 2.24× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.19× | ||
| 05 | Ketone | Health | 2.16× | ||
| 06 | Diaper bag | Kids & Family | 2.05× | ||
| 07 | Real property | Home & Garden | 1.98× | ||
| 08 | Microwave oven | Home & Garden | 1.98× | ||
| 09 | Biology | Health | 1.92× | ||
| 10 | Genetics | Kids & Family | 1.85× | ||
| 11 | Innovation | Business & Career | 1.80× | ||
| 12 | Metaphysics | Business & Career | 1.77× | ||
| 13 | Planet Fitness | Sports | 1.68× | ||
| 14 | Pastry | Food & Beverages | 1.68× | ||
| 15 | NASDAQ | Business & Career | 1.66× | ||
| 16 | Britney Spears | Music & Radio | 1.60× | ||
| 17 | Subscription business model | Shopping | 1.57× | ||
| 18 | Ace Hardware | Home & Garden | 1.56× | ||
| 19 | Discount stores | Shopping | 1.52× | ||
| 20 | Pharmacy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Spirituality | BALANCE | 1.31× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.90× |
Chemistry has an estimated audience of 20,322,602 people in United States, concentrated in California and Ohio.
60.5% of Chemistry fans are female, 39.5% are male, with an average age of 41.5 years.
Chemistry fans show strongest brand affinity for Planet Fitness (1.68×), AccuWeather (2.62×), and Genetics (1.85×) over the country average.
Chemistry fans in United States are most concentrated in California (reach ~3.5M), Ohio (reach ~3.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Chemistry itself, the audience over-indexes on AccuWeather (2.62×), Genetics (1.85×), Real property (1.98×), and Biology (1.92×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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