Chemistry Audience in United States

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Chemistry has an estimated audience of 20,322,602 people in United States. 60.5% are female, 39.5% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Chemistry fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (11.01× the country average). Demographically, the Chemistry audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Chemistry fans

Demographic split for Chemistry audience in United States
MetricValue
Female60.5%
Male39.5%
Average age41.5
Estimated audience size20,322,602

Audience persona

The typical Chemistry fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Chemistry in United States
RegionReachAffinity
California3,540,5081.58×
Texas2,352,2311.35×
Florida1,489,8831.08×
Oregon1,325,0305.69×
New York1,180,3981.04×
Illinois947,5851.4×
Georgia726,4761.16×
North Carolina644,7451.05×
Pennsylvania603,2910.88×
Virginia525,1111.06×
Ohio509,6560.81×
Michigan496,2810.93×
Arizona493,7471.19×
New Jersey479,6530.93×
Tennessee409,6701×
Indiana380,3171.02×
Washington377,7940.93×
Massachusetts340,9060.85×
Maryland338,9500.97×
Alabama286,7441.01×
South Carolina286,3820.94×
Louisiana276,2741.05×
Wisconsin268,1940.88×
Missouri267,8410.82×
Kentucky262,5451.03×
Colorado250,1240.78×
Minnesota227,3870.78×
Oklahoma216,5960.96×
Mississippi190,3571.14×
Nevada185,7010.94×
Connecticut163,5490.8×
Kansas149,7230.93×
Arkansas146,4660.87×
Utah140,4850.77×
Iowa123,3570.74×
New Mexico111,3091.09×
Hawaii79,0830.91×
Nebraska77,2510.76×
Idaho76,2020.75×
West Virginia75,8400.8×
Washington, District of Columbia56,1930.92×
New Hampshire46,1740.58×
Rhode Island45,8360.71×
Maine44,5600.61×
Delaware43,2670.77×
Montana33,0640.59×
Alaska32,5490.75×
South Dakota29,5170.63×
North Dakota29,2090.7×
Vermont19,0720.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemistry audience
BrandAffinityCategory
Goop11.01×Internet & Social Media
Governor of Michigan12.26×Politics & Society
Vocal harmony6.87×Music & Radio
Wok9.34×Food & Beverages
Grinch5.62×Movies & TV
Hibachi10.69×Food & Beverages
Google Home8.79×Technology & Electronics
headspace12.52×Health
Grace Slick10.97×Music & Radio
Cherish (group)12.63×Music & Radio
Israel2.15×Travel & Leisure
Fairy godmother7.48×Literature
El Paso County, Colorado12.15×Travel & Leisure
Hipster8.59×Politics & Society
No Escape (1994 film)9.78×Movies & TV
Ira Glass14.4×Music & Radio
Pillow1.72×Home & Garden
Nebraska Cornhuskers football2.82×Sports
TV Fanatic8.25×Movies & TV
Kikar HaShabbat12.69×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemistry audience
TraitClusterScore
ExtroversionTHRILL1.44
IndividualismJOY1.26
SpiritualityBALANCE1.19
Price SensitivityPREMIUM1.19
Community OrientationOPEN1.17
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Chemistry
CountryShare
United States21.0%
Italy5.5%
Brazil5.1%

See Chemistry audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Chemistry have in United States?

Chemistry has an estimated audience of 20,322,602 people in United States, concentrated in California and Texas.

What is the gender split and age of Chemistry fans?

60.5% of Chemistry fans are female, 39.5% are male, with an average age of 41.5 years.

Which brands do Chemistry fans like most?

Chemistry fans show strongest brand affinity for Goop (11.01×), Governor of Michigan (12.26×), and Vocal harmony (6.87×) over the country average.

Where do Chemistry fans live in United States?

Chemistry fans in United States are most concentrated in California (reach 3,540,508), Texas (reach 2,352,231), and Florida (reach 1,489,883). These three regions account for the largest share of the active audience.

What other brands do Chemistry fans also like?

Beyond Chemistry itself, the audience over-indexes on Governor of Michigan (12.26×), Vocal harmony (6.87×), Wok (9.34×), and Grinch (5.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.