A data profile of the people who buy, follow and care about Chemistry in Italy — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 5,302,099 people in Italy.
The average Chemistry fan in Italy is 43.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, Public administration, with strongest over-indexing on Wikipedia (4.09× the country average).
Demographically, the Chemistry audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Chemistry fan in Italy is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Chemistry profile in Italy.
58.0% are female, 42.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.0 |
| Estimated audience size | 5,302,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Chemistry audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.5% |
| Brazil | 5.1% |
Where the Chemistry audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.36× | |
| 02 | Veneto | ~500K | 1.28× | |
| 03 | Marche | ~200K | 1.17× | |
| 04 | Lazio | ~700K | 1.14× | |
| 05 | Piedmont | ~400K | 1.12× | |
| 06 | Campania | ~700K | 1.09× | |
| 07 | Puglia | ~400K | 1.08× | |
| 08 | Tuscany | ~400K | 1.07× | |
| 09 | Emilia-Romagna | ~500K | 1.04× | |
| 10 | Sicilia | ~500K | 1.01× | |
| 11 | Abruzzo | ~100K | 1.00× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.97× | |
| 13 | Aosta Valley | ~10K | 0.97× | |
| 14 | Molise | ~20K | 0.96× | |
| 15 | Liguria | ~100K | 0.95× | |
| 16 | Calabria | ~200K | 0.94× | |
| 17 | Basilicata | ~50K | 0.94× | |
| 18 | Umbria | ~80K | 0.93× | |
| 19 | Trentino-Alto Adige/Südtirol | ~90K | 0.92× | |
| 20 | Sardinia | ~100K | 0.88× |
The strongest cross-interests of the Chemistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 5.30× | ||
| 02 | Wikipedia | Internet & Social Media | 4.09× | ||
| 03 | Biochemistry | Business & Career | 3.59× | ||
| 04 | New Testament | Politics & Society | 3.33× | ||
| 05 | Satire | Literature | 2.80× | ||
| 06 | Doctor of Medicine | Business & Career | 2.56× | ||
| 07 | Weather forecasting | Home & Garden | 2.45× | ||
| 08 | Genetics | Kids & Family | 2.42× | ||
| 09 | General practitioner | Health | 2.30× | ||
| 10 | Robert Redford | Movies & TV | 2.27× | ||
| 11 | Political science | Business & Career | 2.04× | ||
| 12 | Volunteering | Politics & Society | 1.90× | ||
| 13 | Innovation | Business & Career | 1.89× | ||
| 14 | Mediaset | Technology & Electronics | 1.80× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.77× | ||
| 16 | Milk | Food & Beverages | 1.74× | ||
| 17 | Renewable energy | Business & Career | 1.65× | ||
| 18 | Coop | Food & Beverages | 1.63× | ||
| 19 | Nonprofit organization | Politics & Society | 1.60× | ||
| 20 | Singer-songwriter | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Community Orientation | OPEN | 1.43× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.87× |
Chemistry has an estimated audience of 5,302,099 people in Italy, concentrated in Lombardy and Lazio.
58.0% of Chemistry fans are female, 42.0% are male, with an average age of 43.0 years.
Chemistry fans show strongest brand affinity for Wikipedia (4.09×), Genetics (2.42×), and Public administration (5.3×) over the country average.
Chemistry fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Chemistry itself, the audience over-indexes on Genetics (2.42×), Public administration (5.3×), Volunteering (1.9×), and Satire (2.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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