Chemistry Audience in Germany
Chemistry has an estimated audience of 3,208,777 people in Germany. 56.3% are female, 43.7% are male, average age 41.9. Top regions: Bayern, Hessen, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Preacher (comics), Natural rubber, Škoda Kodiaq.
The average Chemistry fan in Germany is 41.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Preacher (comics), with strongest over-indexing on Progressive rock (4.19× the country average). Demographically, the Chemistry audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Chemistry fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.9 |
| Estimated audience size | 3,208,777 |
Audience persona
The typical Chemistry fan in Germany is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 586,637 | 1.14× |
| Hessen | 539,555 | 2.21× |
| Baden-Württemberg | 473,006 | 1.08× |
| Nordrhein-Westfalen | 424,943 | 0.61× |
| Niedersachsen | 280,996 | 0.9× |
| Berlin | 213,266 | 1.49× |
| Rheinland-Pfalz | 171,858 | 1.07× |
| Sachsen | 148,817 | 0.95× |
| Schleswig-Holstein | 91,949 | 0.8× |
| Hamburg | 78,564 | 1.08× |
| Brandenburg | 68,935 | 0.69× |
| Sachsen-Anhalt | 60,892 | 0.73× |
| Thüringen | 58,668 | 0.72× |
| Mecklenburg-Vorpommern | 41,314 | 0.67× |
| Saarland | 33,465 | 0.85× |
| Bremen | 27,989 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.19× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 7.67× | Literature |
| Natural rubber | 2.43× | Cars & Mobility |
| Škoda Kodiaq | 1.83× | Cars & Mobility |
| Este, Veneto | 2.18× | Travel & Leisure |
| Molly Hatchet | 8.68× | Music & Radio |
| Hauptschule | 4.98× | Kids & Family |
| Home Delivery | 1.78× | Food & Beverages |
| Euphonium | 6.93× | Music & Radio |
| Hypertext | 1.85× | Technology & Electronics |
| Eden Lake | 3.06× | Movies & TV |
| Esra Erol | 3.42× | Movies & TV |
| Caprivi Strip | 5.77× | |
| Rhodiola | 4.77× | Health |
| Golem | 1.53× | Technology & Electronics |
| Eco Friendly Living | 1.68× | Home & Garden |
| Hà Tĩnh | 5.75× | Travel & Leisure |
| Graham Greene (actor) | 1.74× | |
| Samanyolu Haber | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.8 |
| Sports Activity | POWER | 1.41 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.31 |
| Need for Security | CONSERVATISM | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.5% |
| Brazil | 5.1% |
See Chemistry audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Chemistry have in Germany?
Chemistry has an estimated audience of 3,208,777 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Chemistry fans?
56.3% of Chemistry fans are female, 43.7% are male, with an average age of 41.9 years.
Which brands do Chemistry fans like most?
Chemistry fans show strongest brand affinity for Progressive rock (4.19×), Stradivarius (1.97×), and Preacher (comics) (7.67×) over the country average.
Where do Chemistry fans live in Germany?
Chemistry fans in Germany are most concentrated in Bayern (reach 586,637), Hessen (reach 539,555), and Baden-Württemberg (reach 473,006). These three regions account for the largest share of the active audience.
What other brands do Chemistry fans also like?
Beyond Chemistry itself, the audience over-indexes on Stradivarius (1.97×), Preacher (comics) (7.67×), Natural rubber (2.43×), and Škoda Kodiaq (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.