Rascasse Audience Intelligence

Chemistry Audience in Germany

A data profile of the people who buy, follow and care about Chemistry in Germany — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 3,208,777 people in Germany.

#85among Field of study in Germany#1189among Topic in Germany#202in Business & Career

The average Chemistry fan in Germany is 41.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Biology, Chemical engineering, with strongest over-indexing on Tagesschau (1.79× the country average).

Demographically, the Chemistry audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chemistry fan in Germany is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chemistry profile in Germany.

Audience size
3.2M
in Germany
Gender
56.3%♀
43.7% male
Age
41.9
average years
Country rank
#1943
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chemistry fans

56.3% are female, 43.7% are male, average age 41.9.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Chemistry audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age41.9
Estimated audience size3,208,777
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Chemistry audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Chemistry audience comes from Germany.

Worldwide audience distribution share by country for Chemistry
CountryShare
United States21.0%
Italy5.5%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chemistry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chemistry fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K2.08×
02Berlin~200K1.60×
03Bayern~600K1.10×
04Rheinland-Pfalz~200K1.05×
05Hamburg~80K1.05×
06Bremen~30K1.04×
07Baden-Württemberg~500K1.03×
08Sachsen~200K0.96×
09Saarland~40K0.95×
10Niedersachsen~300K0.89×
11Thüringen~70K0.86×
12Schleswig-Holstein~100K0.84×
13Sachsen-Anhalt~70K0.84×
14Mecklenburg-Vorpommern~50K0.83×
15Brandenburg~80K0.79×
16Nordrhein-Westfalen~500K0.68×
Fig. 06

Affinity by region

Affinity by region — Chemistry, Germany
0.68×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chemistry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chemistry audience
#·InterestCategoryAffinity×
01Organic chemistryBusiness & Career7.55×
02Chemical engineeringBusiness & Career7.20×
03Molecular biologyHealth6.09×
04Blake LivelyMovies & TV5.34×
05BiochemistryBusiness & Career4.41×
06Non-alcoholic beverageFood & Beverages3.61×
07BiologyHealth3.46×
08Computer securityBusiness & Career2.95×
09Tour de FranceSports2.93×
10MSNNews2.84×
11High schoolBusiness & Career2.47×
12RefrigeratorHome & Garden2.37×
13Master's degreeBusiness & Career2.36×
14RedditInternet & Social Media1.89×
15RyanairTravel & Leisure1.84×
16TagesschauMovies & TV1.79×
17Solar energyHome & Garden1.77×
18DessertsFood & Beverages1.74×
19Müller (company)Food & Beverages1.73×
20TattoosFashion & Accessoires1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chemistry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chemistry audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.70×
Need for SecurityCONSERVATISM1.61×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chemistry audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
DIY MentalityTHRILL0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chemistry have in Germany?

Chemistry has an estimated audience of 3,208,777 people in Germany, concentrated in Bayern and Hessen.

02

What is the gender split and age of Chemistry fans?

56.3% of Chemistry fans are female, 43.7% are male, with an average age of 41.9 years.

03

Which brands do Chemistry fans like most?

Chemistry fans show strongest brand affinity for Tagesschau (1.79×), Biology (3.46×), and Chemical engineering (7.2×) over the country average.

04

Where do Chemistry fans live in Germany?

Chemistry fans in Germany are most concentrated in Bayern (reach ~600K), Hessen (reach ~500K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Chemistry fans also like?

Beyond Chemistry itself, the audience over-indexes on Biology (3.46×), Chemical engineering (7.2×), Müller (company) (1.73×), and Tour de France (2.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Chemistry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →