A data profile of the people who buy, follow and care about Chemistry in Brazil — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 4,963,663 people in Brazil.
Chemistry has an estimated audience of 4,963,663 people in Brazil. 59.7% are female, 40.3% are male, average age 39.0. Top brand affinities: Instagram, Science, Country music, Rock music, Medicine.
Top brand affinities include Instagram, Science, Country music, with strongest over-indexing on Instagram (1.54× the country average).
Demographically, the Chemistry audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Chemistry fan in Brazil is more female, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Chemistry profile in Brazil.
59.7% are female, 40.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.0 |
| Estimated audience size | 4,963,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Chemistry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.5% |
| Brazil | 5.1% |
The strongest cross-interests of the Chemistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.16× | ||
| 02 | Genetics | Kids & Family | 2.12× | ||
| 03 | Microwave oven | Home & Garden | 2.08× | ||
| 04 | Sandra Bullock | Movies & TV | 1.93× | ||
| 05 | Public transport | Cars & Mobility | 1.82× | ||
| 06 | Spanish language | Politics & Society | 1.80× | ||
| 07 | Anne Hathaway | Movies & TV | 1.66× | ||
| 08 | Brad Pitt | Movies & TV | 1.62× | ||
| 09 | Khan Academy | Business & Career | 1.60× | ||
| 10 | Science | Business & Career | 1.58× | ||
| 11 | Rock music | Music & Radio | 1.58× | ||
| 12 | Country music | Music & Radio | 1.56× | ||
| 13 | Pop music | Music & Radio | 1.55× | ||
| 14 | Internet & Social Media | 1.54× | |||
| 15 | Medicine | Business & Career | 1.54× | ||
| 16 | GitHub | Internet & Social Media | 1.52× | ||
| 17 | Waxing | Beauty & Wellness | 1.52× | ||
| 18 | Rail transport | Travel & Leisure | 1.52× | ||
| 19 | MSN | News | 1.50× | ||
| 20 | Virtual reality | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Individualism | JOY | 1.50× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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