Science Audience in Brazil
Science has an estimated audience of 23,202,613 people in Brazil. 61.9% are female, 38.1% are male, average age 39.8. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Wind turbine, Chemistry, Aprova Concursos, Fato Concursos, Biochemistry.
The average Science fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Wind turbine, Chemistry, Aprova Concursos, with strongest over-indexing on Wind turbine (1.6× the country average). Demographically, the Science audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Science fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.8 |
| Estimated audience size | 23,202,613 |
Audience persona
The typical Science fan in Brazil is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Wind turbine.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,963,078 | 0.99× |
| Minas Gerais | 2,123,695 | 0.88× |
| Rio de Janeiro | 1,894,723 | 0.87× |
| Bahia | 1,691,149 | 1.1× |
| Paraná | 1,337,425 | 0.94× |
| Pernambuco | 1,264,863 | 1.19× |
| Rio Grande do Sul | 1,148,063 | 0.84× |
| Ceará | 1,055,615 | 1.04× |
| Santa Catarina | 904,703 | 0.85× |
| Goiás | 856,548 | 0.97× |
| Pará | 720,327 | 0.95× |
| Maranhão | 572,821 | 0.99× |
| Paraíba | 522,631 | 1.12× |
| Federal District | 517,160 | 1.34× |
| Espírito Santo | 460,274 | 0.95× |
| Rio Grande do Norte | 454,726 | 1.18× |
| Mato Grosso | 386,591 | 0.89× |
| Mato Grosso do Sul | 361,029 | 1.07× |
| Amazonas | 356,438 | 0.88× |
| Piauí | 340,983 | 1.06× |
| Sergipe | 279,547 | 1.16× |
| Alagoas | 272,807 | 0.81× |
| Rondônia | 179,489 | 0.93× |
| Tocantins | 154,011 | 1× |
| Amapá | 80,476 | 0.98× |
| Acre | 78,521 | 0.97× |
| Roraima | 69,359 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wind turbine | 1.6× | Home & Garden |
| Chemistry | 1.58× | Business & Career |
| Aprova Concursos | 1.58× | Business & Career |
| Fato Concursos | 1.73× | Business & Career |
| Biochemistry | 1.62× | Business & Career |
| Systems science | 1.62× | Business & Career |
| Descomplica | 1.81× | Shopping |
| Biotechnology | 1.51× | Business & Career |
| National Auto Sport Association | 1.57× | Sports |
| Carmen Steffens | 1.56× | Fashion & Accessoires |
| Linens | 1.51× | Home & Garden |
| Net-Empregos | 1.51× | Travel & Leisure |
| BODYTECH | 1.57× | Sports |
| Dress to. | 1.61× | Fashion & Accessoires |
| Guia do Estudante | 1.68× | Business & Career |
| Molecular biology | 1.72× | Health |
| Gwyneth Paltrow | 1.65× | Movies & TV |
| Forensic science | 1.5× | Business & Career |
| Leiturinha | 1.65× | Literature |
| Auxiliar de enfermería | 2.08× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.07 |
| Risk Appetite | THRILL | 1.73 |
| Luxury Orientation | PREMIUM | 1.69 |
| Urban Lifestyle | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.63 |
| Healthy Lifestyle | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
See Science audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Science have in Brazil?
Science has an estimated audience of 23,202,613 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Science fans?
61.9% of Science fans are female, 38.1% are male, with an average age of 39.8 years.
Which brands do Science fans like most?
Science fans show strongest brand affinity for Wind turbine (1.6×), Chemistry (1.58×), and Aprova Concursos (1.58×) over the country average.
Where do Science fans live in Brazil?
Science fans in Brazil are most concentrated in São Paulo (reach 5,963,078), Minas Gerais (reach 2,123,695), and Rio de Janeiro (reach 1,894,723). These three regions account for the largest share of the active audience.
What other brands do Science fans also like?
Beyond Science itself, the audience over-indexes on Chemistry (1.58×), Aprova Concursos (1.58×), Fato Concursos (1.73×), and Biochemistry (1.62×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.