A data profile of the people who buy, follow and care about Science in Brazil — modelled from more than twelve digital signal sources. Science has an estimated audience of 23,202,613 people in Brazil.
The average Science fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Wind turbine, Chemistry, Fato Concursos, with strongest over-indexing on Wind turbine (1.6× the country average).
Demographically, the Science audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Science fan in Brazil is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Wind turbine.
The key figures that characterise the Science profile in Brazil.
61.9% are female, 38.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 39.8 |
| Estimated audience size | 23,202,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Science audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~500K | 1.28× | |
| 02 | Pernambuco | ~1M | 1.16× | |
| 03 | Rio Grande do Norte | ~400K | 1.12× | |
| 04 | Bahia | ~1.5M | 1.09× | |
| 05 | Sergipe | ~300K | 1.09× | |
| 06 | Paraíba | ~500K | 1.08× | |
| 07 | Mato Grosso do Sul | ~400K | 1.04× | |
| 08 | Piauí | ~300K | 1.04× | |
| 09 | Ceará | ~1M | 1.03× | |
| 10 | Roraima | ~70K | 1.01× | |
| 11 | Tocantins | ~200K | 1.00× | |
| 12 | São Paulo | ~6M | 0.99× | |
| 13 | Maranhão | ~600K | 0.99× | |
| 14 | Amapá | ~80K | 0.99× | |
| 15 | Acre | ~80K | 0.99× | |
| 16 | Goiás | ~900K | 0.97× | |
| 17 | Rondônia | ~200K | 0.97× | |
| 18 | Pará | ~700K | 0.96× | |
| 19 | Espírito Santo | ~500K | 0.96× | |
| 20 | Paraná | ~1.5M | 0.95× | |
| 21 | Amazonas | ~400K | 0.93× | |
| 22 | Mato Grosso | ~400K | 0.92× | |
| 23 | Minas Gerais | ~2M | 0.89× | |
| 24 | Alagoas | ~300K | 0.89× | |
| 25 | Rio de Janeiro | ~2M | 0.88× | |
| 26 | Santa Catarina | ~900K | 0.87× | |
| 27 | Rio Grande do Sul | ~1M | 0.86× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auxiliar de enfermería | Health | 2.08× | ||
| 02 | Descomplica | Shopping | 1.81× | ||
| 03 | Fato Concursos | Business & Career | 1.73× | ||
| 04 | Molecular biology | Health | 1.72× | ||
| 05 | Guia do Estudante | Business & Career | 1.68× | ||
| 06 | Gwyneth Paltrow | Movies & TV | 1.65× | ||
| 07 | Leiturinha | Literature | 1.65× | ||
| 08 | Biochemistry | Business & Career | 1.62× | ||
| 09 | Systems science | Business & Career | 1.62× | ||
| 10 | Dress to. | Fashion & Accessoires | 1.61× | ||
| 11 | Wind turbine | Home & Garden | 1.60× | ||
| 12 | Chemistry | Business & Career | 1.58× | ||
| 13 | National Auto Sport Association | Sports | 1.57× | ||
| 14 | BODYTECH | Sports | 1.57× | ||
| 15 | Carmen Steffens | Fashion & Accessoires | 1.56× | ||
| 16 | Biotechnology | Business & Career | 1.51× | ||
| 17 | Linens | Home & Garden | 1.51× | ||
| 18 | Net-Empregos | Travel & Leisure | 1.51× | ||
| 19 | ProENEM | Business & Career | 1.51× | ||
| 20 | Forensic science | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| DIY Mentality | THRILL | 0.96× | |
| Price Sensitivity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Social Media Usage | JOY | 0.80× | |
| Spirituality | BALANCE | 0.83× |
Science has an estimated audience of 23,202,613 people in Brazil, concentrated in São Paulo and Minas Gerais.
61.9% of Science fans are female, 38.1% are male, with an average age of 39.8 years.
Science fans show strongest brand affinity for Wind turbine (1.6×), Chemistry (1.58×), and Fato Concursos (1.73×) over the country average.
Science fans in Brazil are most concentrated in São Paulo (reach ~6M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Chemistry (1.58×), Fato Concursos (1.73×), Biochemistry (1.62×), and Systems science (1.62×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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