Science Audience in Mexico
Science has an estimated audience of 11,129,702 people in Mexico. 50.7% are female, 49.3% are male, average age 34.0. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: ExtremeTech, De Young (museum), University of Northern British Columbia.
The average Science fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include ExtremeTech, De Young (museum), University of Northern British Columbia, with strongest over-indexing on ExtremeTech (1.55× the country average). Demographically, the Science audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 23 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Science fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.0 |
| Estimated audience size | 11,129,702 |
Audience persona
The typical Science fan in Mexico is balanced, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for ExtremeTech.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,126,043 | 1.39× |
| Distrito Federal | 1,492,904 | 1.02× |
| Nuevo Leon | 1,028,855 | 1.54× |
| Jalisco | 974,027 | 1.19× |
| Puebla | 676,089 | 1.14× |
| Coahuila de Zaragoza | 589,703 | 1.77× |
| Veracruz (state) | 585,309 | 0.89× |
| Baja California | 578,957 | 1.25× |
| Guanajuato | 470,200 | 0.89× |
| Chihuahua | 426,417 | 1.11× |
| Michoacan de Ocampo | 407,248 | 1.06× |
| Yucatan | 274,130 | 1.19× |
| Chiapas | 225,193 | 0.67× |
| Hidalgo | 218,414 | 0.81× |
| Morelos | 191,953 | 1× |
| Guerrero | 180,389 | 0.64× |
| Aguascalientes | 123,595 | 0.87× |
| Zacatecas | 119,332 | 0.84× |
| Nayarit | 86,078 | 0.8× |
| Tlaxcala | 83,829 | 0.66× |
| Baja California Sur | 70,899 | 0.8× |
| Colima | 60,311 | 0.85× |
| Campeche | 53,065 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ExtremeTech | 1.55× | Technology & Electronics |
| De Young (museum) | 1.51× | Arts & Culture |
| University of Northern British Columbia | 1.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.65 |
| Mindfulness | BALANCE | 2.58 |
| Luxury Orientation | PREMIUM | 1.92 |
| Career Orientation | POWER | 1.76 |
| DIY Mentality | THRILL | 1.73 |
| Design Affinity | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
See Science audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Science have in Mexico?
Science has an estimated audience of 11,129,702 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Science fans?
50.7% of Science fans are female, 49.3% are male, with an average age of 34.0 years.
Which brands do Science fans like most?
Science fans show strongest brand affinity for ExtremeTech (1.55×), De Young (museum) (1.51×), and University of Northern British Columbia (1.59×) over the country average.
Where do Science fans live in Mexico?
Science fans in Mexico are most concentrated in State of Mexico (reach 2,126,043), Distrito Federal (reach 1,492,904), and Nuevo Leon (reach 1,028,855). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.