A data profile of the people who buy, follow and care about Science in Mexico — modelled from more than twelve digital signal sources. Science has an estimated audience of 11,129,702 people in Mexico.
The average Science fan in Mexico is 34.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include ExtremeTech, De Young (museum), University of Northern British Columbia, with strongest over-indexing on ExtremeTech (1.55× the country average).
Demographically, the Science audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 23 regions tracked by Rascasse.
The typical Science fan in Mexico is balanced, around 34.0 years old, with strong Creativity tendencies and a notable affinity for ExtremeTech.
The key figures that characterise the Science profile in Mexico.
50.7% are female, 49.3% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 34.0 |
| Estimated audience size | 11,129,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Science audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coahuila de Zaragoza | ~600K | 1.68× | |
| 02 | Nuevo Leon | ~1M | 1.51× | |
| 03 | State of Mexico | ~2M | 1.38× | |
| 04 | Baja California | ~600K | 1.23× | |
| 05 | Jalisco | ~1M | 1.17× | |
| 06 | Yucatan | ~300K | 1.15× | |
| 07 | Puebla | ~700K | 1.13× | |
| 08 | Chihuahua | ~400K | 1.09× | |
| 09 | Michoacan de Ocampo | ~400K | 1.05× | |
| 10 | Distrito Federal | ~1.5M | 1.02× | |
| 11 | Morelos | ~200K | 1.00× | |
| 12 | Colima | ~70K | 0.92× | |
| 13 | Veracruz (state) | ~600K | 0.91× | |
| 14 | Guanajuato | ~500K | 0.91× | |
| 15 | Aguascalientes | ~100K | 0.91× | |
| 16 | Zacatecas | ~100K | 0.91× | |
| 17 | Baja California Sur | ~80K | 0.89× | |
| 18 | Nayarit | ~100K | 0.88× | |
| 19 | Hidalgo | ~200K | 0.85× | |
| 20 | Campeche | ~70K | 0.82× | |
| 21 | Tlaxcala | ~100K | 0.81× | |
| 22 | Chiapas | ~300K | 0.77× | |
| 23 | Guerrero | ~200K | 0.77× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Northern British Columbia | Business & Career | 1.59× | ||
| 02 | ExtremeTech | Technology & Electronics | 1.55× | ||
| 03 | De Young (museum) | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.00× | |
| Extroversion | THRILL | 0.98× | |
| DIY Mentality | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Spirituality | BALANCE | 0.86× |
Science has an estimated audience of 11,129,702 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.7% of Science fans are female, 49.3% are male, with an average age of 34.0 years.
Science fans show strongest brand affinity for ExtremeTech (1.55×), De Young (museum) (1.51×), and University of Northern British Columbia (1.59×) over the country average.
Science fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1.5M), and Nuevo Leon (reach ~1M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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