A data profile of the people who buy, follow and care about Chemistry in United Kingdom — modelled from more than twelve digital signal sources. Chemistry has an estimated audience of 3,536,131 people in United Kingdom.
The average Chemistry fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (3.72× the country average).
Demographically, the Chemistry audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chemistry fan in United Kingdom is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Chemistry profile in United Kingdom.
61.3% are female, 38.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.1 |
| Estimated audience size | 3,536,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Chemistry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.5% |
| Brazil | 5.1% |
Where the Chemistry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.94× | |
| 02 | West Midlands | ~200K | 1.38× | |
| 03 | Northern Ireland | ~100K | 1.28× | |
| 04 | Scotland | ~400K | 1.10× | |
| 05 | South East | ~500K | 1.01× | |
| 06 | Wales | ~200K | 1.01× | |
| 07 | North East | ~100K | 1.01× | |
| 08 | East of England | ~300K | 0.81× | |
| 09 | South West | ~200K | 0.74× | |
| 10 | East Midlands | ~200K | 0.74× | |
| 11 | England | ~2M | 0.59× | |
| 12 | North West | ~200K | 0.48× |
The strongest cross-interests of the Chemistry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.72× | ||
| 02 | Risk management | Business & Career | 2.83× | ||
| 03 | Political science | Business & Career | 2.80× | ||
| 04 | Adoption | Kids & Family | 2.76× | ||
| 05 | Sketch comedy | Movies & TV | 2.50× | ||
| 06 | Esso | Cars & Mobility | 2.32× | ||
| 07 | Refrigerator | Home & Garden | 2.27× | ||
| 08 | Forestry | Home & Garden | 2.25× | ||
| 09 | Fish and chips | Food & Beverages | 2.15× | ||
| 10 | Mobile home | Cars & Mobility | 2.13× | ||
| 11 | Satire | Literature | 2.11× | ||
| 12 | Innovation | Business & Career | 2.00× | ||
| 13 | Hot tub | Home & Garden | 1.98× | ||
| 14 | Hobby | Home & Garden | 1.88× | ||
| 15 | Dentistry | Business & Career | 1.85× | ||
| 16 | Volunteering | Politics & Society | 1.72× | ||
| 17 | Genetics | Kids & Family | 1.66× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Politics | Politics & Society | 1.53× | ||
| 20 | William Hill (bookmaker) | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Individualism | JOY | 1.29× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.85× | |
| Community Orientation | OPEN | 0.89× |
Chemistry has an estimated audience of 3,536,131 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
61.3% of Chemistry fans are female, 38.7% are male, with an average age of 44.1 years.
Chemistry fans show strongest brand affinity for Wikipedia (3.72×), Hobby (1.88×), and Refrigerator (2.27×) over the country average.
Chemistry fans in United Kingdom are most concentrated in England (reach ~2M), Yorkshire and the Humber (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Chemistry itself, the audience over-indexes on Hobby (1.88×), Refrigerator (2.27×), Esso (2.32×), and Risk management (2.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chemistry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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