Rascasse Audience Intelligence

Chemical engineering Audience in Germany

A data profile of the people who buy, follow and care about Chemical engineering in Germany — modelled from more than twelve digital signal sources. Chemical engineering has an estimated audience of 1,086,093 people in Germany.

#178among Field of study in Germany#2974among Topic in Germany#545in Business & Career

The average Chemical engineering fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Linde, Renault Master, Infineon Technologies, with strongest over-indexing on Linde (24.02× the country average).

Demographically, the Chemical engineering audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chemical engineering fan in Germany is more male, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Linde.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chemical engineering profile in Germany.

Audience size
1.1M
in Germany
Gender
34.7%♀
65.3% male
Age
41.9
average years
Country rank
#6062
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chemical engineering fans

34.7% are female, 65.3% are male, average age 41.9.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Chemical engineering audience in Germany
MetricValue
Female34.7%
Male65.3%
Average age41.9
Estimated audience size1,086,093
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Chemical engineering audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Chemical engineering audience comes from Germany.

Worldwide audience distribution share by country for Chemical engineering
CountryShare
United States9.9%
Germany9.7%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chemical engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chemical engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.60×
02Berlin~70K1.46×
03Baden-Württemberg~200K1.25×
04Hessen~100K1.23×
05Bayern~200K1.11×
06Rheinland-Pfalz~60K1.07×
07Bremen~10K1.07×
08Hamburg~20K1.02×
09Sachsen-Anhalt~30K0.99×
10Niedersachsen~100K0.95×
11Sachsen~50K0.95×
12Saarland~10K0.94×
13Brandenburg~30K0.83×
14Mecklenburg-Vorpommern~20K0.83×
15Schleswig-Holstein~30K0.82×
16Thüringen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Chemical engineering, Germany
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chemical engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chemical engineering audience
#·InterestCategoryAffinity×
01Renault MasterCars & Mobility40.65×
02Mining engineeringBusiness & Career39.71×
03Infineon TechnologiesTechnology & Electronics31.44×
04Institute of Electrical and Electronics EngineersBusiness & Career30.53×
05Merck KGaABusiness & Career29.35×
06LindeBusiness & Career24.02×
07EvonikTechnology & Electronics20.08×
08GoFundMeBusiness & Career11.91×
09Industrial engineeringBusiness & Career8.27×
10ChemistryBusiness & Career7.20×
11Electronic engineeringBusiness & Career6.89×
12Futures contractBusiness & Career5.36×
13FRITZ!BoxTechnology & Electronics4.88×
14Aral AGCars & Mobility4.64×
15Mechanical engineeringBusiness & Career4.21×
16Müller (company)Food & Beverages3.46×
17REWEShopping3.45×
18FIFA World CupSports2.46×
19Borussia DortmundSports2.46×
20dB’sMusic & Radio2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chemical engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chemical engineering audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.99×
Career OrientationPOWER2.84×
Early Adopter MentalityPOWER2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chemical engineering audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.13×
TraditionCONSERVATISM1.20×
Pet OwnershipJOY1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chemical engineering have in Germany?

Chemical engineering has an estimated audience of 1,086,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chemical engineering fans?

34.7% of Chemical engineering fans are female, 65.3% are male, with an average age of 41.9 years.

03

Which brands do Chemical engineering fans like most?

Chemical engineering fans show strongest brand affinity for Linde (24.02×), Renault Master (40.65×), and Infineon Technologies (31.44×) over the country average.

04

Where do Chemical engineering fans live in Germany?

Chemical engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chemical engineering fans also like?

Beyond Chemical engineering itself, the audience over-indexes on Renault Master (40.65×), Infineon Technologies (31.44×), Merck KGaA (29.35×), and Futures contract (5.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Chemical engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chemical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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