Chemical engineering Audience in Germany
Chemical engineering has an estimated audience of 1,086,093 people in Germany. 34.7% are female, 65.3% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Linde, Renault Master, Infineon Technologies, Aral AG, Merck KGaA.
The average Chemical engineering fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Linde, Renault Master, Infineon Technologies, with strongest over-indexing on Linde (24.02× the country average). Demographically, the Chemical engineering audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Chemical engineering fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 41.9 |
| Estimated audience size | 1,086,093 |
Audience persona
The typical Chemical engineering fan in Germany is more male, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Linde.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 431,870 | 1.82× |
| Baden-Württemberg | 197,359 | 1.33× |
| Bayern | 187,513 | 1.07× |
| Niedersachsen | 100,548 | 0.95× |
| Hessen | 92,592 | 1.12× |
| Berlin | 82,012 | 1.69× |
| Sachsen | 52,140 | 0.98× |
| Rheinland-Pfalz | 51,212 | 0.94× |
| Sachsen-Anhalt | 28,767 | 1.02× |
| Hamburg | 24,935 | 1.02× |
| Schleswig-Holstein | 24,765 | 0.64× |
| Brandenburg | 20,250 | 0.6× |
| Thüringen | 12,748 | 0.46× |
| Saarland | 10,506 | 0.79× |
| Bremen | 10,310 | 1.11× |
| Mecklenburg-Vorpommern | 9,608 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Linde | 24.02× | Business & Career |
| Renault Master | 40.65× | Cars & Mobility |
| Infineon Technologies | 31.44× | Technology & Electronics |
| Aral AG | 4.64× | Cars & Mobility |
| Merck KGaA | 29.35× | Business & Career |
| Futures contract | 5.36× | Business & Career |
| Borussia Dortmund | 2.46× | Sports |
| Evonik | 20.08× | Technology & Electronics |
| FRITZ!Box | 4.88× | Technology & Electronics |
| REWE | 3.45× | Shopping |
| GoFundMe | 11.91× | Business & Career |
| Industrial engineering | 8.27× | Business & Career |
| LiveLeak | 34.01× | Movies & TV |
| Institute of Electrical and Electronics Engineers | 30.53× | Business & Career |
| Mining engineering | 39.71× | Business & Career |
| Chemistry | 7.2× | Business & Career |
| Mechanical engineering | 4.21× | Business & Career |
| Electronic engineering | 6.89× | Business & Career |
| Petroleum industry | 13.48× | Business & Career |
| Business | 2.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.81 |
| Need for Security | CONSERVATISM | 2.48 |
| Patriotism | CONSERVATISM | 1.71 |
| Career Orientation | POWER | 1.47 |
| DIY Mentality | THRILL | 1.44 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.9% |
| Germany | 9.7% |
| India | 9.2% |
See Chemical engineering audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Chemical engineering have in Germany?
Chemical engineering has an estimated audience of 1,086,093 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Chemical engineering fans?
34.7% of Chemical engineering fans are female, 65.3% are male, with an average age of 41.9 years.
Which brands do Chemical engineering fans like most?
Chemical engineering fans show strongest brand affinity for Linde (24.02×), Renault Master (40.65×), and Infineon Technologies (31.44×) over the country average.
Where do Chemical engineering fans live in Germany?
Chemical engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 431,870), Baden-Württemberg (reach 197,359), and Bayern (reach 187,513). These three regions account for the largest share of the active audience.
What other brands do Chemical engineering fans also like?
Beyond Chemical engineering itself, the audience over-indexes on Renault Master (40.65×), Infineon Technologies (31.44×), Aral AG (4.64×), and Merck KGaA (29.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chemical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.