Evonik Audience in Germany
Evonik has an estimated audience of 390,134 people in Germany. 31.1% are female, 68.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Icon (magazine), Ma Mère, Cocktail, Christmas Gift, Haberler.
The average Evonik fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Icon (magazine), Ma Mère, Cocktail, with strongest over-indexing on Icon (magazine) (12.96× the country average). Demographically, the Evonik audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Evonik fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 39.8 |
| Estimated audience size | 390,134 |
Audience persona
The typical Evonik fan in Germany is more male, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 411,053 | 3.26× |
| Hessen | 119,946 | 2.73× |
| Baden-Württemberg | 85,938 | 1.09× |
| Bayern | 85,797 | 0.93× |
| Niedersachsen | 41,733 | 0.75× |
| Rheinland-Pfalz | 32,166 | 1.11× |
| Berlin | 19,276 | 0.75× |
| Sachsen | 15,648 | 0.55× |
| Schleswig-Holstein | 14,622 | 0.71× |
| Hamburg | 13,605 | 1.04× |
| Brandenburg | 8,080 | 0.45× |
| Thüringen | 7,607 | 0.52× |
| Sachsen-Anhalt | 7,207 | 0.48× |
| Mecklenburg-Vorpommern | 5,111 | 0.46× |
| Saarland | 4,091 | 0.58× |
| Bremen | 2,930 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 12.96× | Arts & Culture |
| Ma Mère | 20.17× | Movies & TV |
| Cocktail | 1.58× | Food & Beverages |
| Christmas Gift | 2.11× | Kids & Family |
| Haberler | 1.57× | News |
| Unique Gifts | 1.63× | Shopping |
| Progressive rock | 1.77× | Music & Radio |
| Israel | 2× | Travel & Leisure |
| Stradivarius | 1.59× | Shopping |
| Urban Outfitters | 1.6× | Shopping |
| Birthday Gifts | 1.6× | Kids & Family |
| Emma Swan | 20× | Movies & TV |
| Natural rubber | 1.57× | Cars & Mobility |
| Eden Lake | 3.33× | Movies & TV |
| Business English | 1.71× | Business & Career |
| Intraocular lens | 5.41× | Health |
| MK | 1.69× | Music & Radio |
| Low-carbon emission | 3.53× | Politics & Society |
| Home Delivery | 1.5× | Food & Beverages |
| Metamorphoses | 1.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.88 |
| Need for Security | CONSERVATISM | 1.92 |
| Career Orientation | POWER | 1.57 |
| Patriotism | CONSERVATISM | 1.46 |
| Urban Lifestyle | OPEN | 1.36 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.5% |
| United States | 17.1% |
| China | 8.4% |
See Evonik audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Evonik have in Germany?
Evonik has an estimated audience of 390,134 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Evonik fans?
31.1% of Evonik fans are female, 68.9% are male, with an average age of 39.8 years.
Which brands do Evonik fans like most?
Evonik fans show strongest brand affinity for Icon (magazine) (12.96×), Ma Mère (20.17×), and Cocktail (1.58×) over the country average.
Where do Evonik fans live in Germany?
Evonik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 411,053), Hessen (reach 119,946), and Baden-Württemberg (reach 85,938). These three regions account for the largest share of the active audience.
What other brands do Evonik fans also like?
Beyond Evonik itself, the audience over-indexes on Ma Mère (20.17×), Cocktail (1.58×), Christmas Gift (2.11×), and Haberler (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Evonik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.