Rascasse Audience Intelligence

BASF Target Market in Germany

A data profile of the people who buy, follow and care about BASF in Germany — modelled from more than twelve digital signal sources. BASF has an estimated audience of 1,298,889 people in Germany.

#2among Medicine in Germany#648among Brand in Germany#147in Health

The average BASF fan in Germany is 42.5 years old, more male, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Linde, Evonik, Ineos, with strongest over-indexing on Linde (44.39× the country average).

Demographically, the BASF audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BASF fan in Germany is more male, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Linde.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BASF profile in Germany.

Audience size
1.3M
in Germany
Gender
37.5%♀
62.5% male
Age
42.5
average years
Country rank
#5107
Brand in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BASF

37.5% are female, 62.5% are male, average age 42.5.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for BASF audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age42.5
Estimated audience size1,298,889
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the BASF audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

25.0%

of the worldwide BASF audience comes from Germany.

Worldwide audience distribution share by country for BASF
CountryShare
Germany25.0%
Brazil10.5%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BASF audience in Germany is strongest.

Fig. 05

Top regions by affinity

BASF customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K4.82×
02Baden-Württemberg~300K1.55×
03Hessen~100K1.28×
04Berlin~50K0.83×
05Brandenburg~30K0.82×
06Nordrhein-Westfalen~200K0.81×
07Bayern~200K0.77×
08Hamburg~20K0.77×
09Saarland~10K0.77×
10Niedersachsen~90K0.70×
11Sachsen~40K0.64×
12Bremen~6K0.53×
13Schleswig-Holstein~20K0.51×
14Thüringen~20K0.49×
15Sachsen-Anhalt~20K0.47×
16Mecklenburg-Vorpommern~10K0.40×
Fig. 06

Affinity by region

Affinity by region — BASF, Germany
0.40×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BASF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BASF audience
#·InterestCategoryAffinity×
01LindeBusiness & Career44.39×
02IneosBusiness & Career44.39×
03ClariantBusiness & Career44.39×
04Bachem HoldingBusiness & Career44.31×
05SikaBusiness & Career33.99×
06EvonikTechnology & Electronics33.86×
07SyngentaBusiness & Career32.45×
08Ziehl-AbeggBusiness & Career30.50×
09DuPontHealth23.80×
10Ineos GrenadiersSports20.49×
11EnchiladaFood & Beverages16.33×
12Chemical industryBusiness & Career13.79×
13Joint ventureBusiness & Career13.78×
14John Deere (inventor)Cars & Mobility6.80×
15Gated communityHome & Garden5.24×
16UberCars & Mobility3.87×
171. FC KaiserslauternSports3.36×
18EuropeTravel & Leisure2.03×
19Indeed.comBusiness & Career2.01×
20CommerzbankBusiness & Career1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BASF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BASF audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Need for SecurityCONSERVATISM1.53×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BASF audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
MindfulnessBALANCE0.91×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BASF's target market in Germany?

BASF's target market in Germany covers an estimated 1,298,889 people, concentrated in Rheinland-Pfalz and Baden-Württemberg.

02

What is the gender split and age of BASF customers?

37.5% of the BASF audience are female, 62.5% are male, with an average age of 42.5 years.

03

Which brands do BASF fans like most?

BASF fans show strongest brand affinity for Linde (44.39×), Evonik (33.86×), and Ineos (44.39×) over the country average.

04

Where do BASF fans live in Germany?

BASF fans in Germany are most concentrated in Rheinland-Pfalz (reach ~300K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BASF fans also like?

Beyond BASF itself, the audience over-indexes on Evonik (33.86×), Ineos (44.39×), Ineos Grenadiers (20.49×), and Bachem Holding (44.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in Germany

See BASF audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BASF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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