BASF Audience in Germany
BASF has an estimated audience of 809,029 people in Germany. 37.5% are female, 62.5% are male, average age 42.5. Top regions: Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Linde, Evonik, Ineos, Ineos Grenadiers, Bachem Holding.
The average BASF fan in Germany is 42.5 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Linde, Evonik, Ineos, with strongest over-indexing on Linde (44.39× the country average). Demographically, the BASF audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of BASF fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 42.5 |
| Estimated audience size | 809,029 |
Audience persona
The typical BASF fan in Germany is more male, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Linde.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 296,394 | 4.51× |
| Baden-Württemberg | 280,899 | 1.57× |
| Nordrhein-Westfalen | 242,426 | 0.84× |
| Bayern | 168,172 | 0.8× |
| Hessen | 129,606 | 1.3× |
| Niedersachsen | 92,832 | 0.73× |
| Berlin | 53,363 | 0.91× |
| Sachsen | 41,621 | 0.65× |
| Brandenburg | 32,855 | 0.81× |
| Schleswig-Holstein | 24,931 | 0.53× |
| Hamburg | 24,489 | 0.83× |
| Thüringen | 15,391 | 0.46× |
| Sachsen-Anhalt | 15,361 | 0.45× |
| Saarland | 12,178 | 0.76× |
| Mecklenburg-Vorpommern | 9,425 | 0.38× |
| Bremen | 5,544 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Linde | 44.39× | Business & Career |
| Evonik | 33.86× | Technology & Electronics |
| Ineos | 44.39× | Business & Career |
| Ineos Grenadiers | 20.49× | Sports |
| Bachem Holding | 44.31× | Business & Career |
| Sika | 33.99× | Business & Career |
| Ziehl-Abegg | 30.5× | Business & Career |
| Clariant | 44.39× | Business & Career |
| Chemical industry | 13.79× | Business & Career |
| Europe | 2.03× | Travel & Leisure |
| Syngenta | 32.45× | Business & Career |
| Joint venture | 13.78× | Business & Career |
| Gated community | 5.24× | Home & Garden |
| DuPont | 23.8× | Health |
| John Deere (inventor) | 6.8× | Cars & Mobility |
| 1. FC Kaiserslautern | 3.36× | Sports |
| Commerzbank | 1.74× | Business & Career |
| Enchilada | 16.33× | Food & Beverages |
| Indeed.com | 2.01× | Business & Career |
| Uber | 3.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.56 |
| Need for Security | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Tradition | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.4% |
| Brazil | 12.0% |
| United States | 10.5% |
See BASF audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Doppelherz (587,859)
- Sanofi (368,889)
Frequently asked questions
How many fans does BASF have in Germany?
BASF has an estimated audience of 809,029 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of BASF fans?
37.5% of BASF fans are female, 62.5% are male, with an average age of 42.5 years.
Which brands do BASF fans like most?
BASF fans show strongest brand affinity for Linde (44.39×), Evonik (33.86×), and Ineos (44.39×) over the country average.
Where do BASF fans live in Germany?
BASF fans in Germany are most concentrated in Rheinland-Pfalz (reach 296,394), Baden-Württemberg (reach 280,899), and Nordrhein-Westfalen (reach 242,426). These three regions account for the largest share of the active audience.
What other brands do BASF fans also like?
Beyond BASF itself, the audience over-indexes on Evonik (33.86×), Ineos (44.39×), Ineos Grenadiers (20.49×), and Bachem Holding (44.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BASF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.