Ineos Audience in Germany
Ineos has an estimated audience of 253,555 people in Germany. 37.7% are female, 62.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Icon (magazine), Cocktail, Christmas Gift, Unique Gifts, Stradivarius.
The average Ineos fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Icon (magazine), Cocktail, Christmas Gift, with strongest over-indexing on Icon (magazine) (16.61× the country average). Demographically, the Ineos audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Ineos fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 42.1 |
| Estimated audience size | 253,555 |
Audience persona
The typical Ineos fan in Germany is more male, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,305 | 1.77× |
| Baden-Württemberg | 54,044 | 1.56× |
| Bayern | 50,982 | 1.25× |
| Hessen | 25,960 | 1.34× |
| Niedersachsen | 24,872 | 1.01× |
| Rheinland-Pfalz | 13,981 | 1.1× |
| Sachsen | 9,359 | 0.75× |
| Berlin | 8,956 | 0.79× |
| Schleswig-Holstein | 7,825 | 0.86× |
| Hamburg | 6,580 | 1.15× |
| Brandenburg | 5,019 | 0.64× |
| Thüringen | 4,492 | 0.69× |
| Saarland | 3,908 | 1.25× |
| Sachsen-Anhalt | 3,600 | 0.55× |
| Mecklenburg-Vorpommern | 2,925 | 0.6× |
| Bremen | 1,505 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 16.61× | Arts & Culture |
| Cocktail | 1.7× | Food & Beverages |
| Christmas Gift | 2.26× | Kids & Family |
| Unique Gifts | 1.77× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.57× | News |
| Israel | 2.17× | Travel & Leisure |
| Urban Outfitters | 1.72× | Shopping |
| Birthday Gifts | 1.7× | Kids & Family |
| Progressive rock | 1.57× | Music & Radio |
| Ma Mère | 10.36× | Movies & TV |
| Emma Swan | 20× | Movies & TV |
| MK | 1.83× | Music & Radio |
| Corona (band) | 1.53× | Music & Radio |
| Volvo V60 | 2.8× | Cars & Mobility |
| Low-carbon emission | 3.64× | Politics & Society |
| Home Delivery | 1.53× | Food & Beverages |
| Jessica Rabbit | 2.75× | Movies & TV |
| Corfu (regional unit) | 1.61× | Travel & Leisure |
| Theocracy | 5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.86 |
| Need for Security | CONSERVATISM | 1.82 |
| Career Orientation | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.46 |
| Urban Lifestyle | OPEN | 1.26 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 11.0% |
| Germany | 8.2% |
See Ineos audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ineos have in Germany?
Ineos has an estimated audience of 253,555 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ineos fans?
37.7% of Ineos fans are female, 62.3% are male, with an average age of 42.1 years.
Which brands do Ineos fans like most?
Ineos fans show strongest brand affinity for Icon (magazine) (16.61×), Cocktail (1.7×), and Christmas Gift (2.26×) over the country average.
Where do Ineos fans live in Germany?
Ineos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,305), Baden-Württemberg (reach 54,044), and Bayern (reach 50,982). These three regions account for the largest share of the active audience.
What other brands do Ineos fans also like?
Beyond Ineos itself, the audience over-indexes on Cocktail (1.7×), Christmas Gift (2.26×), Unique Gifts (1.77×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ineos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.