Ineos Audience in United States

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Ineos has an estimated audience of 616,534 people in United States. 39.1% are female, 60.9% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Regional styles of Mexican music, Tomb Raider: The Last Revelation, Progressive rock, Minnesota, Israel.

The average Ineos fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Regional styles of Mexican music, Tomb Raider: The Last Revelation, Progressive rock, with strongest over-indexing on Regional styles of Mexican music (7.38× the country average). Demographically, the Ineos audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Ineos fans

Demographic split for Ineos audience in United States
MetricValue
Female39.1%
Male60.9%
Average age43.1
Estimated audience size616,534

Audience persona

The typical Ineos fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Ineos in United States
RegionReachAffinity
Texas145,3002.74×
California95,2341.4×
Florida53,7451.29×
New York38,4351.12×
Illinois29,2561.42×
Georgia23,8541.26×
North Carolina23,4191.26×
Ohio22,9481.21×
Colorado22,0192.27×
Pennsylvania20,3580.98×
Washington16,9141.37×
New Jersey16,6801.06×
Massachusetts16,5581.36×
Virginia12,8950.86×
Tennessee12,4721.01×
Arizona12,0060.95×
Michigan11,6220.72×
South Carolina10,4651.13×
Oregon10,1871.44×
Maryland9,7820.92×
Louisiana9,3291.17×
Connecticut8,9501.45×
Alabama8,4930.99×
Utah8,4571.53×
Indiana7,4340.66×
Missouri6,8320.69×
Oklahoma5,6760.83×
Kentucky5,2220.68×
Idaho5,1841.68×
Minnesota5,0810.58×
Wisconsin5,0410.54×
Nevada4,6080.77×
Arkansas3,8170.75×
Kansas3,6690.76×
Mississippi2,7700.55×
Washington, District of Columbia2,7221.47×
New Hampshire2,4881.02×
Iowa2,3900.47×
New Mexico2,3170.75×
Nebraska1,7150.55×
Maine1,6900.77×
Montana1,6320.95×
Rhode Island1,6210.83×
West Virginia1,5540.54×
Hawaii1,2280.46×
Delaware1,1700.69×
Vermont1,0210.94×
Wyoming7820.86×
Alaska7170.54×
South Dakota5410.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ineos audience
BrandAffinityCategory
Regional styles of Mexican music7.38×Music & Radio
Tomb Raider: The Last Revelation38.51×Games
Progressive rock3.17×Music & Radio
Minnesota1.96×Travel & Leisure
Israel2.28×Travel & Leisure
Nationality1.99×Politics & Society
Who Wants to Be a Millionaire?7.72×Movies & TV
Governor of Michigan5.45×Politics & Society
Nebraska Cornhuskers football2.63×Sports
Kendra Scott2.06×Fashion & Accessoires
Wikia2.27×Internet & Social Media
Jesse Plemons2.21×Movies & TV
El Paso County, Colorado8.18×Travel & Leisure
Jeep Wagoneer3.37×Cars & Mobility
Queens College, City University of New York4.03×Business & Career
Panama2×Travel & Leisure
Home staging2.84×Home & Garden
Mangaka2.14×Literature
Keeper (password manager)2.88×Technology & Electronics
Urban horticulture1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ineos audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.57
Need for SecurityCONSERVATISM1.55
DIY MentalityTHRILL1.21
SustainabilityBALANCE1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Ineos
CountryShare
United States20.0%
United Kingdom11.0%
Germany8.2%

See Ineos audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ineos have in United States?

Ineos has an estimated audience of 616,534 people in United States, concentrated in Texas and California.

What is the gender split and age of Ineos fans?

39.1% of Ineos fans are female, 60.9% are male, with an average age of 43.1 years.

Which brands do Ineos fans like most?

Ineos fans show strongest brand affinity for Regional styles of Mexican music (7.38×), Tomb Raider: The Last Revelation (38.51×), and Progressive rock (3.17×) over the country average.

Where do Ineos fans live in United States?

Ineos fans in United States are most concentrated in Texas (reach 145,300), California (reach 95,234), and Florida (reach 53,745). These three regions account for the largest share of the active audience.

What other brands do Ineos fans also like?

Beyond Ineos itself, the audience over-indexes on Tomb Raider: The Last Revelation (38.51×), Progressive rock (3.17×), Minnesota (1.96×), and Israel (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ineos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.