Ineos Audience in United States
Ineos has an estimated audience of 616,534 people in United States. 39.1% are female, 60.9% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: BASF, Capital One, Google Maps, CarGurus, Chemical engineering.
The average Ineos fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include BASF, Capital One, Google Maps, with strongest over-indexing on BASF (56.04× the country average). Demographically, the Ineos audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Ineos fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 43.1 |
| Estimated audience size | 616,534 |
Audience persona
The typical Ineos fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for BASF.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 145,300 | 2.74× |
| California | 95,234 | 1.4× |
| Florida | 53,745 | 1.29× |
| New York | 38,435 | 1.12× |
| Illinois | 29,256 | 1.42× |
| Georgia | 23,854 | 1.26× |
| North Carolina | 23,419 | 1.26× |
| Ohio | 22,948 | 1.21× |
| Colorado | 22,019 | 2.27× |
| Pennsylvania | 20,358 | 0.98× |
| Washington | 16,914 | 1.37× |
| New Jersey | 16,680 | 1.06× |
| Massachusetts | 16,558 | 1.36× |
| Virginia | 12,895 | 0.86× |
| Tennessee | 12,472 | 1.01× |
| Arizona | 12,006 | 0.95× |
| Michigan | 11,622 | 0.72× |
| South Carolina | 10,465 | 1.13× |
| Oregon | 10,187 | 1.44× |
| Maryland | 9,782 | 0.92× |
| Louisiana | 9,329 | 1.17× |
| Connecticut | 8,950 | 1.45× |
| Alabama | 8,493 | 0.99× |
| Utah | 8,457 | 1.53× |
| Indiana | 7,434 | 0.66× |
| Missouri | 6,832 | 0.69× |
| Oklahoma | 5,676 | 0.83× |
| Kentucky | 5,222 | 0.68× |
| Idaho | 5,184 | 1.68× |
| Minnesota | 5,081 | 0.58× |
| Wisconsin | 5,041 | 0.54× |
| Nevada | 4,608 | 0.77× |
| Arkansas | 3,817 | 0.75× |
| Kansas | 3,669 | 0.76× |
| Mississippi | 2,770 | 0.55× |
| Washington, District of Columbia | 2,722 | 1.47× |
| New Hampshire | 2,488 | 1.02× |
| Iowa | 2,390 | 0.47× |
| New Mexico | 2,317 | 0.75× |
| Nebraska | 1,715 | 0.55× |
| Maine | 1,690 | 0.77× |
| Montana | 1,632 | 0.95× |
| Rhode Island | 1,621 | 0.83× |
| West Virginia | 1,554 | 0.54× |
| Hawaii | 1,228 | 0.46× |
| Delaware | 1,170 | 0.69× |
| Vermont | 1,021 | 0.94× |
| Wyoming | 782 | 0.86× |
| Alaska | 717 | 0.54× |
| South Dakota | 541 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BASF | 56.04× | Health |
| Capital One | 4.99× | Business & Career |
| Google Maps | 4.68× | Internet & Social Media |
| CarGurus | 6.55× | Cars & Mobility |
| Chemical engineering | 29.59× | Business & Career |
| Indeed.com | 4.09× | Business & Career |
| AccuWeather | 5.67× | Home & Garden |
| Circle K | 4.92× | Shopping |
| Google News | 4.13× | News |
| Staples (Canada) | 3.49× | Business & Career |
| Adecco | 25.45× | Business & Career |
| Tractor Supply Company | 4.05× | Shopping |
| Aaron Rodgers | 3.85× | Sports |
| Planet Fitness | 2.35× | Sports |
| NASDAQ | 3.55× | Business & Career |
| Clint Eastwood | 5.03× | Movies & TV |
| Bruce Willis | 3.96× | Movies & TV |
| Randstad | 14× | Business & Career |
| Crédit Agricole | 36.65× | Business & Career |
| DeviantArt | 3.8× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.67 |
| Career Orientation | POWER | 1.57 |
| Need for Security | CONSERVATISM | 1.55 |
| DIY Mentality | THRILL | 1.21 |
| Sustainability | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 11.0% |
| Germany | 8.2% |
See Ineos audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Ineos have in United States?
Ineos has an estimated audience of 616,534 people in United States, concentrated in Texas and California.
What is the gender split and age of Ineos fans?
39.1% of Ineos fans are female, 60.9% are male, with an average age of 43.1 years.
Which brands do Ineos fans like most?
Ineos fans show strongest brand affinity for BASF (56.04×), Capital One (4.99×), and Google Maps (4.68×) over the country average.
Where do Ineos fans live in United States?
Ineos fans in United States are most concentrated in Texas (reach 145,300), California (reach 95,234), and Florida (reach 53,745). These three regions account for the largest share of the active audience.
What other brands do Ineos fans also like?
Beyond Ineos itself, the audience over-indexes on Capital One (4.99×), Google Maps (4.68×), CarGurus (6.55×), and Chemical engineering (29.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ineos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.