Chemical engineering Audience in United States

Chemical engineering logo

Chemical engineering has an estimated audience of 1,113,366 people in United States. 39.0% are female, 61.0% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Side Effects (2013 film), Chemical industry, Non-linear editing system, Organic chemistry, Athlete.

The average Chemical engineering fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Side Effects (2013 film), Chemical industry, Non-linear editing system, with strongest over-indexing on Side Effects (2013 film) (46.02× the country average). Demographically, the Chemical engineering audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Chemical engineering fans

Demographic split for Chemical engineering audience in United States
MetricValue
Female39.0%
Male61.0%
Average age39.6
Estimated audience size1,113,366

Audience persona

The typical Chemical engineering fan in United States is more male, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Side Effects (2013 film).

Top regions in United States

Top regions ranked by reach for Chemical engineering in United States
RegionReachAffinity
California168,2131.37×
Texas165,0071.72×
Florida75,6161×
New York70,8291.14×
Illinois43,7431.18×
Georgia41,9981.22×
Pennsylvania41,9741.12×
North Carolina35,5141.06×
Ohio34,9601.02×
New Jersey33,7101.19×
Virginia31,4231.16×
Michigan30,5381.05×
Washington26,8491.2×
Massachusetts25,7131.17×
Louisiana24,9251.74×
Maryland24,5641.28×
Tennessee23,6091.06×
Arizona23,1421.02×
Indiana20,9071.03×
Alabama18,2641.17×
Minnesota16,9531.06×
Colorado16,4820.94×
Missouri16,2440.91×
South Carolina15,6630.94×
Wisconsin14,2560.85×
Oklahoma13,4271.09×
Connecticut12,7081.14×
Kentucky12,2070.87×
Oregon11,8200.93×
Mississippi11,5751.26×
Utah9,1530.92×
Nevada8,8800.82×
Kansas8,7130.99×
Iowa8,1260.89×
Arkansas7,5170.82×
New Mexico6,6481.19×
Nebraska5,9751.07×
West Virginia4,5450.88×
Idaho3,7410.67×
Hawaii3,6450.76×
Delaware3,3951.11×
Washington, District of Columbia3,1510.94×
New Hampshire3,0880.7×
Rhode Island3,0240.85×
Maine2,6760.67×
Montana2,1110.68×
North Dakota2,0020.88×
South Dakota1,6030.62×
Alaska1,4330.6×
Wyoming9940.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemical engineering audience
BrandAffinityCategory
Side Effects (2013 film)46.02×Movies & TV
Chemical industry21.2×Business & Career
Non-linear editing system45.32×Technology & Electronics
Organic chemistry22.65×Business & Career
Athlete8.27×Music & Radio
Ineos34.29×Business & Career
Assembly line28.19×Business & Career
Microbiology13.89×Politics & Society
Photo (French magazine)11.32×Fashion & Accessoires
Injection molding machine60.2×Home & Garden
Smart Shopping20.38×Shopping
Riga42.64×Travel & Leisure
Industrial rock47.99×Music & Radio
Gas heater32.03×Home & Garden
Industrial control system61.88×Technology & Electronics
Chemistry5×Business & Career
Biochemistry7.35×Business & Career
Biomedical sciences17.68×Business & Career
Electronics manufacturing services36.43×
Pharmaceutical industry5.05×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemical engineering audience
TraitClusterScore
Career OrientationPOWER2.02
SustainabilityBALANCE1.41
Need for SecurityCONSERVATISM1.4
Quality AwarenessPREMIUM1.4
Early Adopter MentalityPOWER1.36
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Chemical engineering
CountryShare
United States9.9%
Germany9.7%
India9.2%

See Chemical engineering audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Chemical engineering have in United States?

Chemical engineering has an estimated audience of 1,113,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Chemical engineering fans?

39.0% of Chemical engineering fans are female, 61.0% are male, with an average age of 39.6 years.

Which brands do Chemical engineering fans like most?

Chemical engineering fans show strongest brand affinity for Side Effects (2013 film) (46.02×), Chemical industry (21.2×), and Non-linear editing system (45.32×) over the country average.

Where do Chemical engineering fans live in United States?

Chemical engineering fans in United States are most concentrated in California (reach 168,213), Texas (reach 165,007), and Florida (reach 75,616). These three regions account for the largest share of the active audience.

What other brands do Chemical engineering fans also like?

Beyond Chemical engineering itself, the audience over-indexes on Chemical industry (21.2×), Non-linear editing system (45.32×), Organic chemistry (22.65×), and Athlete (8.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.