Rascasse Audience Intelligence

Chemical engineering Audience in United States

A data profile of the people who buy, follow and care about Chemical engineering in United States — modelled from more than twelve digital signal sources. Chemical engineering has an estimated audience of 1,113,366 people in United States.

#333among Field of study in United States#8310among Topic in United States#1453in Business & Career

The average Chemical engineering fan in United States is 39.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Side Effects (2013 film), Chemical industry, Non-linear editing system, with strongest over-indexing on Side Effects (2013 film) (46.02× the country average).

Demographically, the Chemical engineering audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chemical engineering fan in United States is more male, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Side Effects (2013 film).

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chemical engineering profile in United States.

Audience size
1.1M
in United States
Gender
39.0%♀
61.0% male
Age
39.6
average years
Country rank
#22000
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chemical engineering fans

39.0% are female, 61.0% are male, average age 39.6.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Chemical engineering audience in United States
MetricValue
Female39.0%
Male61.0%
Average age39.6
Estimated audience size1,113,366
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Chemical engineering audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Chemical engineering audience comes from United States.

Worldwide audience distribution share by country for Chemical engineering
CountryShare
United States9.9%
Germany9.7%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chemical engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Chemical engineering fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.74×
02Texas~200K1.73×
03Mississippi~10K1.36×
04California~200K1.25×
05Alabama~20K1.23×
06Georgia~40K1.20×
07New Jersey~30K1.17×
08Maryland~20K1.17×
09Delaware~4K1.15×
10New Mexico~6K1.14×
11Pennsylvania~40K1.10×
12Illinois~40K1.10×
13Virginia~30K1.09×
14Washington~20K1.09×
15Massachusetts~20K1.09×
16Indiana~20K1.08×
17Connecticut~10K1.07×
18Nebraska~6K1.07×
19Ohio~40K1.05×
20Oklahoma~10K1.05×
21North Carolina~30K1.03×
22Kansas~9K1.03×
23New York~60K1.00×
24Michigan~30K1.00×
25Arizona~20K1.00×
26Minnesota~20K0.99×
27Kentucky~10K0.99×
28North Dakota~2K0.99×
29Tennessee~20K0.98×
30South Carolina~20K0.98×
31Arkansas~9K0.94×
32Washington, District of Columbia~3K0.94×
33Utah~9K0.92×
34Oregon~10K0.91×
35Florida~70K0.90×
36West Virginia~5K0.90×
37South Dakota~2K0.90×
38Colorado~20K0.89×
39Rhode Island~3K0.89×
40Missouri~20K0.88×
41Iowa~8K0.88×
42Wisconsin~10K0.86×
43Montana~3K0.86×
44Hawaii~4K0.85×
45Nevada~9K0.81×
46New Hampshire~4K0.81×
47Alaska~2K0.81×
48Maine~3K0.80×
49Vermont~2K0.79×
50Idaho~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Chemical engineering, United States
0.76×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chemical engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chemical engineering audience
#·InterestCategoryAffinity×
01Industrial control systemTechnology & Electronics61.88×
02Injection molding machineHome & Garden60.20×
03Industrial rockMusic & Radio47.99×
04Side Effects (2013 film)Movies & TV46.02×
05Non-linear editing systemTechnology & Electronics45.32×
06RigaTravel & Leisure42.64×
07Electronics manufacturing servicesTopic36.43×
08IneosBusiness & Career34.29×
09Gas heaterHome & Garden32.03×
10Assembly lineBusiness & Career28.19×
11Organic chemistryBusiness & Career22.65×
12Chemical industryBusiness & Career21.20×
13Smart ShoppingShopping20.38×
14Biomedical sciencesBusiness & Career17.68×
15MicrobiologyPolitics & Society13.89×
16Photo (French magazine)Fashion & Accessoires11.32×
17AthleteMusic & Radio8.27×
18BiochemistryBusiness & Career7.35×
19Pharmaceutical industryBusiness & Career5.05×
20ChemistryBusiness & Career5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chemical engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chemical engineering audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.57×
Need for SecurityCONSERVATISM1.43×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chemical engineering audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.04×
Social Media UsageJOY1.05×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chemical engineering have in United States?

Chemical engineering has an estimated audience of 1,113,366 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chemical engineering fans?

39.0% of Chemical engineering fans are female, 61.0% are male, with an average age of 39.6 years.

03

Which brands do Chemical engineering fans like most?

Chemical engineering fans show strongest brand affinity for Side Effects (2013 film) (46.02×), Chemical industry (21.2×), and Non-linear editing system (45.32×) over the country average.

04

Where do Chemical engineering fans live in United States?

Chemical engineering fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chemical engineering fans also like?

Beyond Chemical engineering itself, the audience over-indexes on Chemical industry (21.2×), Non-linear editing system (45.32×), Organic chemistry (22.65×), and Athlete (8.27×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Chemical engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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