Side Effects (2013 film) Audience in United States

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Side Effects (2013 film) has an estimated audience of 1,403,777 people in United States. 62.5% are female, 37.5% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Glasgow, Kentucky, Corona (band), Mount Kilimanjaro, Regional styles of Mexican music.

The average Side Effects (2013 film) fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Glasgow, Kentucky, Corona (band), with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Side Effects (2013 film) audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Side Effects (2013 film) fans

Demographic split for Side Effects (2013 film) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.9
Estimated audience size1,403,777

Audience persona

The typical Side Effects (2013 film) fan in United States is more female, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Side Effects (2013 film) in United States
RegionReachAffinity
California183,1321.19×
Texas130,0091.08×
Florida101,2501.07×
New York81,3791.04×
Illinois50,6441.08×
Pennsylvania47,4791×
Georgia45,4111.05×
North Carolina45,0441.07×
Ohio44,1261.02×
Michigan40,2661.1×
Virginia34,8641.02×
New Jersey33,9400.95×
Tennessee29,4441.05×
Washington28,9161.03×
Arizona28,6131×
Indiana27,3181.07×
Massachusetts27,1750.98×
Missouri24,6111.09×
Maryland23,9260.99×
South Carolina22,4961.07×
Wisconsin21,2641.01×
Colorado21,2090.96×
Louisiana20,8911.15×
Alabama20,8251.06×
Kentucky19,7631.12×
Minnesota19,5620.97×
Oregon17,5601.09×
Oklahoma17,2171.1×
Connecticut15,1191.07×
Nevada13,2950.98×
Mississippi12,7021.1×
Arkansas12,5181.08×
Utah12,2370.97×
Kansas10,9300.99×
Iowa10,9290.94×
New Mexico8,3251.18×
Idaho6,9580.99×
West Virginia6,7331.03×
Nebraska6,4270.91×
New Hampshire5,1230.93×
Hawaii5,0040.83×
Maine4,7390.94×
Rhode Island3,9210.88×
Washington, District of Columbia3,6410.86×
Delaware3,4300.89×
Montana3,2650.84×
South Dakota2,9520.91×
Alaska2,5160.84×
North Dakota2,3950.83×
Vermont2,1080.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Side Effects (2013 film) audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Glasgow, Kentucky62.83×Travel & Leisure
Corona (band)6.87×Music & Radio
Mount Kilimanjaro20×Travel & Leisure
Regional styles of Mexican music3.2×Music & Radio
Chromebook5.53×Technology & Electronics
JDSU2.87×Business & Career
Google Photos2×Technology & Electronics
Pai gow17.52×Games
The Nice Guys6.46×Movies & TV
Lindy Hop7.01×Music & Radio
Grace Slick5.96×Music & Radio
Captain America (1990 film)2.73×Movies & TV
Home staging3.17×Home & Garden
Go Go's6.98×Music & Radio
Charlamagne Tha God5.66×Movies & TV
Monogram2.17×Home & Garden
Maracaibo6.52×Travel & Leisure
Necktie2.76×Fashion & Accessoires
Nebraska Cornhuskers4.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Side Effects (2013 film) audience
TraitClusterScore
SustainabilityBALANCE1.28
Design AffinityPREMIUM1.26
Quality AwarenessPREMIUM1.23
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.12
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Side Effects (2013 film)
CountryShare
United States30.2%
Brazil10.1%
India4.8%

See Side Effects (2013 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Side Effects (2013 film) have in United States?

Side Effects (2013 film) has an estimated audience of 1,403,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Side Effects (2013 film) fans?

62.5% of Side Effects (2013 film) fans are female, 37.5% are male, with an average age of 45.9 years.

Which brands do Side Effects (2013 film) fans like most?

Side Effects (2013 film) fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Glasgow, Kentucky (62.83×), and Corona (band) (6.87×) over the country average.

Where do Side Effects (2013 film) fans live in United States?

Side Effects (2013 film) fans in United States are most concentrated in California (reach 183,132), Texas (reach 130,009), and Florida (reach 101,250). These three regions account for the largest share of the active audience.

What other brands do Side Effects (2013 film) fans also like?

Beyond Side Effects (2013 film) itself, the audience over-indexes on Glasgow, Kentucky (62.83×), Corona (band) (6.87×), Mount Kilimanjaro (20×), and Regional styles of Mexican music (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Side Effects (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.